Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

Persuasion Model

Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio

Eche un vistazo a continuación

1 de 9 Anuncio
Anuncio

Más Contenido Relacionado

Presentaciones para usted (20)

Más reciente (20)

Anuncio

Persuasion Model

  1. 1. BUSINESS COMMUNICATION Persuasion Model Guided by : Dr. Shradha Kabra Presented by: Anand Soni(20DM030)
  2. 2. INTRODUCTION • Mahindra & Mahindra. Ltd • Founded in 1945 • One of the largest Vehicle Manufacturer • World largest manufacturer of Tractors • Ranked 17th in Fortune 500 list in 2018 CEO: Anand Mahindra
  3. 3. NANHI KALI • Founded in 1996, helped around 4.5 lakhs girls by providing education & opening 3860 schools among 10 different states of India. • Ad campaign #LadkiHaathSeNikalJaayegi – 2018 • To change attitude towards a girl child
  4. 4. CIALDINI’S PERSUASION MODEL • No celebrity but Brand Trust • Future expectation • Commitment of father • A social message from a trusted company Social Proof Consistency AuthorityReciprocity
  5. 5. ARISTOTLE’S PERSUASION MODEL • Logic • Social Message Logos • Emotion • Father & Daughter Pathos • Credibility • Trustworthiness towards her daughter Ethos
  6. 6. IMPACT
  7. 7. 1) Increased Relevance for Mahindra 94.8% Brand interest and 8.4% brand Favorability for M&M 2) Reinvigorated interest for Nanhi Kali 3520% increase in new users to Nanhi Kali website 1572% lift in searches for key words related to Nanhi Kali 3) High Engagement and Likability of the campaign 47 million+ views 225,000+ likes, 3000 comments and 70,000+ shares on FB 4) Got consumers to ask for change 97% of conversation were positive on social media
  8. 8. REFERENCES • https://www.nanhikali.org/ • https://www.mahindra.com/ • http://www.socialsamosa.com/2018/08/mahindra-group-ladki-haath-se-nikal- jayegi/ • https://youtu.be/eDWAyOJsOig • Google Brand Lift Survey • SDIC social listening report • Facebook India Benchmarks
  9. 9. THANK YOU

×