1. Strategies for
Increasing
your Reach
Importance of reach: How it
can benefit business.

2. Things
to discuss
Introduction
Identifying our Target
Audience
Page Organic Reach
Where to start
How to get more views
on FB video
Conclusion

3. Introduction
Social media reach refers to the number of people
who can potentially see a particular post or content
on social media platform .The engagement levels of
their posts, the frequency of their posts.
It is the measure of the size of the audience that a user
can reach through their social media activity, such as
sharing, liking, commenting, or creating content.

4. Identifying our
Target Audience
Targeting the right audience ensures our
marketing efforts perform better and lead
to higher sales or conversions.
demographics
interests
behaviors
geographics
By analyzing
these are the common segmentations
of target audience

5. Page Organic
Reach
Do fb ads.
Engagement campaigns
Target audience
Schedule posting time
Upload High quality images, videos
Influencer marketing

6. Where
to start
Create our
brand's profile
Present our
product or service
Seek our
target audience

8. How to get more
views on FB video
Create an interesting title
Choose an engaging thumbnail
Catch viewers attention Make the first few seconds of your video interesting.
Captions make your video more accessible and allow viewers to watch without audio.
Square videos are better for mobile devices, one of the most popular ways to access
Facebook.
Descriptions can summarize your video and include important keywords for searches.
Include a call-to-action ask people to write a comment or go to a site somewhere in
your video
Tag Pages and people
Feature the video on your Page if you change your Page’s template, you can display a
set of featured videos at the top.
Add company logo through out the video.

9. Conclusion
Emphasizing the importance of consistent effort and experimentation
Encouraging ongoing learning and adaptation to evolving social media trends
Achieving social media reach
A journey of strategic planning, content creation, and audience engagement