You may have heard about the dangers of “global warming and climate change”. It’s like old news. It hardly get you concerned. Well, there are some recent findings. Our Earth is getting warmer, wetter, wilder and more crowded than ever. It's scaring the hell out of scientists.
2. Like blades, phrases can be blunted by overuse.
You may have heard about the dangers
of “climate change”.
It’s like old news.
It hardly gets you concerned.
Well, there are some recent findings.
They are scaring the hell out of scientists.
3. All the leading centres on
climate change…
United Nations (IPCC)
NASA
World Resources Institute
7. We are polluting
the atmosphere with
so much CO2, it is causing
global overheating and
dangerous climate
changes.
SOURCE: Intergovernmental Panel on Climate Change (IPCC), Climate Change 2007 – Synthesis Report PLACE: Chemical manufacturing facility in Australia
16. It’s time to look at what’s happening with Earth.
This is also your
HOME.
17. In the next 40 years there will be BIG changes.
18. 2 billion
Expected increase in world population.
SOURCE: UN Population Division/DESA, Press release: World Population to exceed 9 billion by 2050, March 11, 2009
19. 200%
World demand for energy is expected to more than DOUBLE.
SOURCE: European Comission, World Energy Technology Outlook to 2050, 2007 PLACE: Chicago
20. 300%
The number of cars in the world is expected to TRIPLE.
SOURCE: 50 by 50: Global Fuel Economy Initiative, 2009: FIA Foundation, United Nations Environment Programme (UNEP), International Energy Agency, International Transport Forum (ITF)
21. 400%
The size of the world economy
(GDP) is expected to
QUADRUPLE.
SOURCE: European Comission, World Energy Technology Outlook to 2050, jan. 2007 PLACE: Ship near harbor in Singapore
23. 1,5 billion
Projected population in China.
China is expected to become the world's LARGEST economy.
SOURCE: Goldman Sachs, The N-11: More Than an Acronym" - Goldman Sachs study of N11 nations, Global Economics Paper No: 153, March 28, 2007.
24. 1,6 billion
Projected population in India.
India is expected to become the THIRD largest economy in the world.
SOURCE: Goldman Sachs, The N-11: More Than an Acronym" - Goldman Sachs study of N11 nations, Global Economics Paper No: 153, March 28, 2007.
26. SOURCE: World Resource Institute, Ecosystems and Human Well-being: Synthesis, 2005 PLACE: Oil-sand field in Canada
Over the past 50 years,
we have changed ecosystems more extensively
than in any period in human history.
Crude
27. 75%
of the natural ecosystems on which we depend
have already been degraded.
SOURCE: WWF, A roadmap for a lving planet, 2009
28. 50%
of all the forests that once covered the Earth,
have been cleared for farmland and urban development.
SOURCE: World Resources Institute, World Resources 1998–99
29. 13 million
hectares of forest disappear each year.
That’s an area about the size of New York.
SOURCE: Food and Agriculture Organization of the United Nations, State of World Forests, 2007
30. 2xEarths’
By 2050 we will be using
TWICE as many natural
resources as the Earth
can replenish.
SOURCE: WWF, A roadmap for a lving planet, 2009
38. Carbon emissions
from human activities are expected to DOUBLE.
SOURCE: PricewaterhouseCoopers, The world in 2050, Impact of global growth on carbon emissions, 2006
39. The highest CO2 levels in 650,000 years.
Source: NASA, Global Climate Change, 2009 and
Intergovernmental Panel on Climate Change (IPCC)
160
CO2partspermillion
200
240
400
280
320
360
YEARS before today (0=1950)
1950
2007
CO2 levels have never been higher than this line – until now
Historical CO2 levels
41. Global warming
is already happening and it’s accelerating.
SOURCE: Intergovernmental Panel on Climate Change (IPCC), Climate Change 2007 – Synthesis Report EVENT: Chemical manufacturing facility in Australia
46. The 17 warmest years ever recorded
have all occurred in the last 20.
The warmth of the last century is unprecedented
in the previous 1,300 years.
Warming!
SOURCE: Met Office Hadley Centre, Warming: Climate Change – the facts, 2009
47. More humidity
The large oceans and land moisture
evaporates more quickly
with increasing temperatures.
SOURCE: National Oceanic and Atmospheric Administration (NOAA), 2008
48. Ice melting
The Arctic ice cap has lost 30%
of its surface area in 30 years.
The rate of loss has accelerated
since 2002.
SOURCE: US National Snow and Ice Data Centre, 2007 / United Nations Environment Programme, Global Outlook for Ice & Snow, 2007 The Arctic ice cap
1982 2007
49. Ice melting
Lakes are beginning to appear
on the Greenland ice sheet.
It is melting much faster than
previously predicted.
SOURCE: Greenland Ice Sheet surface mass-balance modelling and freshwater flux for 2007, and in a 1995-2007 perspective. Hydrological Processes, 2009
51. Rising sea levels
Rising temperatures cause the oceans
to heat up and expand.
Gnawing away at low-lying coastal
communities.
SOURCE: NASA mission help dissect sea-level rise, 2006 EVENT: Cancun, Mexico
52. Extreme weather
Heavy rainfall,
floods, storms and
heat waves will
become more
frequent and
extreme.
SOURCE: National Oceanic and Atmospheric Administration (NOAA), 2008 EVENT: Flood in central Minsk, Belarus, July 2009
53. Worse hurricanes
The warm wet air is like superfuel for hurricanes.
The number of category 4 and 5 hurricanes
has doubled in the last 30 years.
SOURCE: Emanuel, K., Increasing destructiveness of tropical cyclones over the past 30 years, Nature, 2005 EVENT: Eye of an hurricane as seen from a NASA satellite
56. SOURCE: The Stern Review: The economics of climate change, Cambridge University Press, 2007 EVENT: Aftermath from Hurricane Ike, Galveston, Texas, 2008
62. Forest fires will be more frequent and destructive.
EVENT: Fire in the San Fernando Valley in Los Angeles, Oct. 2008
63. Droughts
will be more severe,
leading to crop failures.
SOURCE: World Resource Institute, Millennium Ecosystem Assessment, 2005 EVENT: Failed harvest in Ouyen, Victoria, Australia
64. 250
million people are directly
affected by desertification.
One billion in 100 countries
are at risk.
SOURCE: United Nations Convention to Combat Desertification (UNCCD), Explanatory Leaflet, The problem of land degradation EVENT: Tengger Desert, China
67. 2 billionpeople are already affected by water scarcity.
SOURCE: World Resource Institute, Millennium Ecosystem Assessment, 2005 EVENT: Water crisis in Wangcheng county, central China, July 2007
68. Up to 25% of the
world’s food production
may become lost due
to environmental
breakdown by 2050
unless action is taken.”
– UNEP (United Nations Environment
Programme) ,The Environmental
Food Crisis – The Environment's Role
in Averting Future Food Crises, 2009
“
70. Damage from climate change forces people to leave hard-hit rural areas
to seek better conditions in already over-crowded cities.
PLACE: India
Migration
71. 200 million
Estimated number of climate refugees by 2050.
SOURCE: Synthesis Report, Climate Change, Global Risks, Challenges & Decisions, 2009
73. 17,000
species are currently threatened with extinction.
SOURCE: Wildlife in a changing world, the International Union for Conservation of Nature (IUCN), 2008 EVENT: Elephans fleeing
74. 90%
of the large fish in the seas have been plundered.
SOURCE: World Resource Institute, Millennium Ecosystem Assessment, 2005
75. 25%
of species is heading
for extinction by 2050.
SOURCE: Wildlife in a changing world, the International Union for Conservation of Nature (IUCN), 2008 EVENT: Seabird caught in fishnet
76. 20%
of coral reefs have been lost and
an additional 20% are degraded.
SOURCE: World Resource Institute, Ecosystems and Human Well-being: Synthesis, 2005
77. Over the past few
hundred years, humans have
increased the species
extinction rate by as much as
1,000 times over background
rates typical over the planet’s
history.”
– World Resource Institute, Millennium
Ecosystem Assessment, 2005
“
79. Climate change is the biggest global health threat
of the 21st Century. Climate change will have its
greatest impact on those who are already the poorest
in the world: it will deepen inequities and the effects of
global warming will shape the future of health among
all peoples.
May 2009
“
81. We only have a few years to reverse the rise
in man-made carbon emissions
82. This is NOT a task for the poorest and
developing nations.
83. 2,6 billion
Almost half the world’s population live on $2 per day or less.
SOURCE: World Resources Institute (WRI), World Resources 2008
84. EVENT: Priests perform special prayers in order to appease the rain god due to lack of rain. Mumbai August 26, 2009.
They can
only hope
and pray for
better times.
86. 16%
of the world’s population account for
80% of the money spent on private consumption.
SOURCE: The World Bank, WHERE IS THE Wealth of NATIONS?, 2006 PLACE: Chicago
87. We =
the consumers,
the leaders,
the politicians,
the corporations
We =
US, Japan, China,
Germany, France,
Britain, Italy, Russia,
Spain, Brazil,
Canada, India,
Scandinavia, and
many more…
Because we’ve created the problem,
we must fix it.
99. We now have an UNIQUE chance.
To be more creative than ever before.
To totally rethink and redesign our lives:
- How we get and use energy.
- How we work and live.
- How we make things.
100. We owe it to our children.
In the end, it’s not us who will suffer
the most from climate changes.
It’s our children and grandchildren.
101. So please, dear friend…
Start to think and act green today
and help safeguard our future.
Design and script: Anders Lindgren
102. About the author
Anders Lindgren is a digital
pioneer,
PR-veteran and content marketing
specialist with two decades of
experience as a marketing and
communication director for large
professional services firms,
primarily PwC and Sopra Steria.
He is passionate about sharing
insights about all communication
around people and brands
that makes them SHINE.
no.linkedin.com/in/anderlindgren+47 921 30 430anderlindgren@gmail.com