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Brighton SEO - 7 Questions to ask before you start digital marketing

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Andi Jarvis, Founder and Strategy Director of Eximo Marketing, discusses the 7 questions you need to ask before you start digital marketing. It's the starting point of a framework that is used to develop marketing strategies.

Publicado en: Marketing
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Brighton SEO - 7 Questions to ask before you start digital marketing

  1. 1. Andi Jarvis EXIMO MARKETING 7 Questions To Ask Before You Start Digital Marketing @andijarvis @eximomarketing http://eximomarketingstrategy.com/blog/brightonseo
  2. 2. Seven questions you need to ask before you start digital marketing
  3. 3. Seven questions you need to ask before you start digital marketing
  4. 4. @andijarvis@eximomarketing
  5. 5. @andijarvis@eximomarketing
  6. 6. CAPITAL CONTENT COMPETENCE CONTEXT COMPETITION COMPANY|CUSTOMER @andijarvis@eximomarketing
  7. 7. Company
  8. 8. What do you do? @andijarvis@eximomarketing
  9. 9. Customer
  10. 10. Who are your customers? @andijarvis@eximomarketing
  11. 11. @andijarvis@eximomarketing
  12. 12. @andijarvis@eximomarketing
  13. 13. Context Competition
  14. 14. How’s it done in your industry? Who has your money?
  15. 15. @andijarvis@eximomarketing
  16. 16. @andijarvis@eximomarketing
  17. 17. Product Price Place Promotion 4Ps @andijarvis@eximomarketing
  18. 18. Product Price Place Promotion 4Ps @andijarvis@eximomarketing
  19. 19. Stop copying your competitors, they don’t know what they’re doing either
  20. 20. Competence
  21. 21. What skills do you have? @andijarvis@eximomarketing
  22. 22. Content
  23. 23. What stories can you tell about your business? @andijarvis@eximomarketing
  24. 24. Features Advantages Benefits @andijarvis@eximomarketing
  25. 25. 91% of consumers trust a review more than a sales person Influence Central @andijarvis@eximomarketing
  26. 26. Capital
  27. 27. What is it worth to your business? @andijarvis @eximomarketing
  28. 28. @andijarvis@eximomarketing
  29. 29. @andijarvis@eximomarketing
  30. 30. Andi Jarvis EXIMO MARKETING 7 Questions To Ask Before You Start Digital Marketing @andijarvis @eximomarketing http://eximomarketingstrategy.com/blog/brightonseo

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