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SAP Hybris, Machine Learning and AI - Social Media Week SP, 2017
- 1. André Pereira @Apereira_Hybris Inovação (bem) acima da curva SAP Hybris, Machine Learning e AI
- 2. 2© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ WE ARE LIVING IN THE FUTURE. 2001: A Space Odyssey (1968)
- 3. 3© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Günter Radtke, 1974 AUTONOMOUS CARS
- 4. 4© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ BEYOND CRM: ENGAGEMENT.
- 5. 5© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 2001: A Space Odyssey (1968) OPEN THE POD BAY DOORS, HAL.
- 6. Terminator (1984), Blade Runner (1982), WestWorld (1973) ARTIFICIAL INTELLIGENCE SCARES US.
- 7. 7© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Minority Report, 2002 JOHN ANDERTON YOU COULD USE A GUINNESS RIGHT NOW.
- 8. 1984 (1949/1984) AND IT CAN GET CREEPY.
- 9. Silent Running (1972) BUT IT DOESN’T HAVE TO AND IT SHOULDN’T
- 10. 10© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ AI WILL COMPLEMENT US.
- 11. 11© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ ROUTINE TASKS. REQUIRING SPEED. BASED IN ‘GROUND TRUTH’.
- 12. 12© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Tagging images is now done most effectively via machine learning. Automated Labeling A dog with ball in its mouth A skier is jumping over snow covered hill Group of six people Late 19th century architecture ImageNet performance Human Performance 5 25 10 15 20 2012 2013 2014 2015 year 0 Error Rate in %
- 13. 13© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ BEYOND CRM: ENGAGEMENT.
- 14. 14© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ AVAILABLE NOW. Product & Offer Recommendations Customer Channel Affinity Brand Perception Scoring Predictive Marketing Models Best Channel & Contact Time Optimization Predictive Lead and Opportunity Scoring Image Intelligence Pipeline Influencers Ticket Intelligence Predictive machine maintenance Defect identification
- 15. 15© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ WITH MUCH TO COME. Product Classification Automation Media Asset Classification Commerce Chatbot Demand Forecasting & Optimization Dynamic Pricing SEO Keyword Creation Automatic creation of semantic hierarchies Web crawling for product metadata Customer Retention Scoring Propensity Scoring Campaign & Channel Optimization Behavioral segmentation External People Intelligence Communication intelligence Sales Activity Recommendation Intelligent Solution Recommender Customer Support Chatbot Intelligent Bundling Predictive Pricing Simulation Billing Process Optimization Intelligent Renewal Management Fulfillment Network Optimization
- 16. 16© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ DIGITAL CORE EXPERIENCE MANAGEMENT DATA MANAGEMENT & INTEGRATION COMMERCE SERVICEMARKETING SALES REVENUE Shared Core Services S/4HANA Back Office SAP Hybris Front Office Simplifies & optimizes customer processes Simplifies & optimizes business processes EXTENSIONS CLOUD PLATFORM & MICROSERVICES MACHINE LEARNING SERVICES PROCESS ORCHESTRATION
- 17. 17© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ DIGITAL TRANSFORMATION IS AN IMPERATIVE.
- 18. 18© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ “Em 2018, um terço das empresas em cada setor de mercado terá sido rompido (disrupted) por competidores digitalmente transformados.” Frank Gens, Chief Analyst IDCe
- 19. 19© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ DATA IS THE FUEL.
- 20. 20© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ BUT TO BE USEFUL, FUEL MUST BE REFINED.
- 21. 21© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ THAT IS AI.
- 22. Thank you. ANDRÉ PEREIRA Marketing Director, SAP Hybris, Brazil and South of Latin America @Apereira_Hybris
Editor's Notes
- We are living in a future tech environment envisioned over 50 years ago
- German Illustrator Gunter Radtke imagined autonomous cars
- When BigBlue beat Kasparov many believed it was the end of chess. But today the most potent chess competitor is not a person or a computer. It is the teaming of the two together in the form of Freestyle Chess.
- Intelligent Assistants Before SIRI, Cortana and Alexa, there were Maschinenmensch in Metropolis (1927) Robby the Robot in Forbidden Planet (1956) HAL 9000 in 2001: A Space Odyssey (1968) C3PO in Start Wars (1977) Rachel in Blade Runner (1982) Bishop in Aliens (1986) Data in Star Trek: First Contact (1996) Agent Smith in The Matrix (1999)
- But none of that felt real then. It wasn’t until we started placing technology into the consumer context that it became real. Minority Report did that in a near future which suddenly made contextual advertising feel real…
- Is Alexa Listening when she is ‘off’? George Orwell predicted the gathering of intelligence via multiple channels/listening devices, observational channels too – but he clearly did not predict Brexit – as in 1984 the UK is depicted as ‘Airstrip 1’ part of the superstate of Oceana
- When BigBlue beat Kasparov many believed it was the end of chess. But today the most potent chess competitor is not a person or a computer. It is the teaming of the two together in the form of Freestyle Chess.