Bringing Your Company's Web Presence Into 2015: We share our secrets on how your website's design, focus, and content can truly impress and dazzle anyone, anywhere.
2. 47%
Stanford
Web
Credibility
Project
found
that
of
users
make
BUYING
DECISIONS
based
upon
A
BUSINESSE’S
SITE
ALONE.
h"p://wpbusiness-ps.com/2014/08/good-‐design-‐ma"ers-‐business/
3. 87%of
U.S.
SMBs
cite
WEBSITES
as
their
MOST
IMPORTANT
digital
markeKng
tacKc.
h"p://www.emarketer.com/Ar-cle/Responsive-‐Design-‐Aims-‐Solve-‐Mul-screen-‐Dilemma/1009904
24. Why Responsive Design
Increasing
mobile
and
tablet
users
Consistent
experience
on
all
devices
Less
work
for
you
and
your
customers
Fading
lines
between
device
types
27. 80%of
internet
users
are
using
SMARTPHONES
to
search
online.
h"p://designers.hubspot.com/blog/mobile-‐website-‐design-‐examples
28. 2
The
average
tablet
user
spends
with
the
device.
h"p://blog.hubspot.com/blog/tabid/6307/bid/33328/21-‐Internet-‐Marke-ng-‐Stats-‐That-‐Will-‐Blow-‐Your-‐Mind.aspx
Hours/day
31. 48%of
users
who
arrive
on
a
website
that
ISN’T
WORKING
WELL
ON
MOBILE
take
it
as
a
sign
that
THE
BUSINESS
DOESN’T
CARE.
h"p://blog.hubspot.com/marke-ng/compelling-‐stats-‐website-‐design-‐op-miza-on-‐list
42. 94%of
people
cite
DESIGN
as
a
reason
they
DO
NOT
TRUST
A
WEBSITE.
h"p://www.instantshiY.com/2013/09/02/importance-‐of-‐effec-ve-‐website-‐design-‐infographic/
55. Blogging
What’s
your
audience
reading?
Your
content
needs
to
resonate
with
your
audience
Post
sufficiently
frequently
Google
rewards
fresh
content
and
penalized
stale
content
56. 46%of
people
READ
BLOGS
more
than
once
a
day.
h"p://www.slideshare.net/HubSpot/the-‐science-‐of-‐blogging-‐6086313
63. 100%
Viewers
spend
more
Kme
on
PAGES
WITH
VIDEOS.
h"p://www.marke-ngsherpa.com/ar-cle/how-‐to/videos-‐a"ract-‐300-‐more-‐traffic
64. 85%
Viewers
are
more
likely
to
PURCHASE
A
PRODUCT
a^er
watching
a
PRODUCT
VIDEO.
h"p://www.invodo.com/resources/sta-s-cs/
65. 90%
Adding
INFOGRAPHICS
boosts
credibility
and
traffic
for
websites
as
of
all
informaKon
we
remember
is
based
on
VISUAL
IMPACT.
h"ps://vwo.com/blog/snackable-‐content/
69. 94%
Users
click
ORGANIC
SEARCH
RESULTS
over
paid
ads
of
the
Kme.
h"p://searchenginewatch.com/sew/news/2200730/organic-‐vs-‐paid-‐search-‐results-‐organic-‐wins-‐94-‐of-‐-me
78. 61%of
LOCAL
SEARCHES
result
in
a
purchase.
h"p://searchenginewatch.com/sew/study/2305421/315-‐businesses-‐boost-‐rankings-‐by-‐op-mizing-‐their-‐google-‐local-‐pages-‐study
80. 44%of
online
shoppers
WILL
TELL
THEIR
FRIENDS
about
a
BAD
EXPERIENCE
ONLINE.
h"ps://blog.kissmetrics.com/loading-‐-me/
81. Doing It Wrong vs. Doing It Right
If
you
neglect
online
best
pracKces…
If
you
take
your
web
presence
seriously…
Loss
of
visibility
Higher
page
ranking
Lower
traffic
More
visitors
Damaged
image
Respectability
&
ValidaKon
Abandonment
Conversion
82. 151
E
22ND
ST.,
LOMBARD,
IL
60148
|
630.473.4907
|
MARQANA.COM
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Sources:
Startup
stockphotos,
Unsplash,
Picjumbo,
Financial
Kmes
photos,
Markus
Spiske,
shuaerstock,
flickr
Check
out
our
blog:
www.marqana.com/blog