How to Create SEO Friendly Articles

How to Create
SEO Friendly Articles
by Andrea Kalli

Is There an On-Page SEO
Formula to Follow?

Many people ask if there is a formula to
follow to create SEO-friendly articles.
The answer is an unqualified –
sort of yes, sort of no.

Andrea Kalli –
Online Internet Marketing Services
www.virtualassist.net

like two years ago (before
Panda and Penguin), creating SEO-friendly
content was relatively easy for anyone who
wanted to spend the time learning the steps
required to make a site more visible to the
search engines.

Andrea Kalli –

, with Google leading the
way for the other search engines, more
care and creativity are required if you
want to help the search engines find you.

Andrea Kalli –

that SEO is
dead or dying, it means that SEO is
changing, as it has done in the past years.

Andrea Kalli –

, there are a
few best practices to keep in mind when
optimizing content for the search engines.

Andrea Kalli –

who your
audience is – for it is
definitely NOT the search
engines.

Andrea Kalli –

is the search engine client,
the searcher, not the search engines
themselves. When creating content, make
sure that your highest priority is a quality
experience for the user.

Andrea Kalli –

with useful information and
make it easy to read. Ultimately, your goal is to
get users to “like,” “share,” and “plus1” your
content, sending clues to the search engines
that the social network finds your content
valuable.

Andrea Kalli –

to help the search
engines find you – but
you must not overdo it.

Andrea Kalli –

to your chosen
targeted keyword phrase, as a hint to the
search engines that you are offering quality
content.

Andrea Kalli –

are the key to
building an audience, and to improving your
ranking in the search results.

Andrea Kalli –

use your
keywords – and keep
them relevant to your
topic.

Andrea Kalli –

has lost value
recently, that is, keywords as a percentage
of word count, they remain a critical tool to
help the search engines find you.

Andrea Kalli –

that lets the search
engines know your subject and understand
which words have value to the reader.

Andrea Kalli –

strategically – and
effectively.

Andrea Kalli –

will scan an article before they
invest the time to read it. They will look for
clues to help them decide if your information is
what they are looking for.

Andrea Kalli –

, they will scan the same areas of
your copy that the search engines will scan:
titles, headings, bold text, links, and bullet
points.

Andrea Kalli –

in
these areas that you have chosen to use
within your text. Today, with the focus on
quality content, this might be seen as
“keyword stuffing” or over-optimization by the
search engines.

Andrea Kalli –

that you use
your targeted keyword phrase in the title of
the page or post. Really, I’m not kidding
about that one.

Andrea Kalli –

at
the beginning, middle, and end of your
article and try not to use it more than
three times, just to be safe.

Andrea Kalli –

I’m staying away from old standard
on-page SEO techniques of underlining,
bolding, italicizing, using them in H tags,
overusing them in categories and tags, or
overusing them as image alt text.

Andrea Kalli –

when you’re using those
tactics, as the big G could be watching with a
suspicious eye. For right now, keep things
more simple as the fire dies down.

Andrea Kalli –

using similar and related
keyword phrases sprinkled in the content,
and in your image alt text and
categories/tags, though. No harm there.
Think “related”, not “repeated”.

Andrea Kalli –

–
not on being SEO-friendly.

Andrea Kalli –

in life, when you
focus on quality, the by-product is a benefit
to you. Read your copy aloud and check the
flow. If it reads naturally, you’re golden.

Andrea Kalli –

to you, it will seem
even more so to your reader. You might also
want to check your text against a Readability
Test Tool, to make sure your content will be
comprehensible to the average reader.

Andrea Kalli –

and
feedback – from your
readers.

Andrea Kalli –

include social share buttons
on every page of content you offer.

Andrea Kalli –

on your articles are
much more likely to share them with others
and these social interactions are valued
clues to the search engines that you have
produced fresh, relevant, timely content for
your audience.

Andrea Kalli –

which we quickly
realized were written more for the search
engines than for the reader. SEO-friendly
articles read naturally. They do not feel
contrived for the search engines

Andrea Kalli –

have spent decades
learning to understand which sites are trying
to manipulate them.

Andrea Kalli –

in
mind, you are more likely to generate
improved search results than if you try to
game the system.

Andrea Kalli –

of the search engines to
provide the best possible search results to
their client, it must be your goal to do the
same.

Andrea Kalli –

, well-written, informative or
engaging content, with just enough clues to the
search engines to let them know that your copy
is what their client is looking for.

Andrea Kalli –

articles is not as
hard or complicated as one might be led to
believe.

Andrea Kalli –

with what to do
or not to do when it comes to
on-page SEO?

Andrea Kalli –

Is This You?

•Do you struggle with building your platform, getting noticed, and
becoming known as the expert in your topic?
•Do you sometimes feel that you need a better plan to grow your list, or
nurture and engage your audience?
•Do you wish you could stop trading time for dollars, and turn your content
into profitable products?
•Are you feeling paralyzed by technology and implementation overwhelm?

Whatever you want to call us, what we do is IMPLEMENT.We help you brainstorm,
plan, organize, build, market, and maintain your online business.
Let my team help you with the overwhelm, technology, & implementation.
Andrea Kalli – Online Internet Marketing Services www.virtualassist.net

Internet Marketing Services
 Business Website and Blogging  Webinar/Teleseminar Management
 Social Media Marketing – and Support
Relationship Marketing  Speaker Specific Support and
 Email Marketing – Nurture Marketing
Marketing  Author Specific Support and
 Lead Generation – Irresistible, Marketing
Compelling Incentive Offer  Membership Site Implementation
 Video Marketing – Video/Audio and Management
Products  Affiliate Program
 Content Marketing – Article  Mobile Marketing
Marketing  Reputation Management
 Product Creation – Content Re-  Pay-per-Click Advertising
purposing
 Search Engine Optimization –
Keyword Research – Links

Check out the details for each of the Internet Marketing Services listed above

Let’s Get Strategic About Marketing!
Andrea Kalli – Online Internet Marketing Services www.virtualassist.net

How to Create SEO Friendly Articles

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