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  1. 1. The Interactive Effect Boosting Video Performance Erika Trautman — CEO Rapt Media Andrea Scott — Director Digital Marketing Gaiam TV
  2. 2. Andrea Scott Director of Digital Marketing for Gaiam TV • 15 years experience in digital marketing • Specialize in user acquisition for consumer brands • Direct response for driving revenue
  3. 3. Who is Gaiam TV? YOGA & FITNESS SEEKING TRUTH SPIRITUAL GROWTH
  4. 4. The need for segmentation
  5. 5. Interactive video goals 1. Improve conversion rate from display 2. Identify opportunities with visitors 3. Improve user experience on site
  6. 6. User experience Audience segmentation Easier path to conversion K P I
  7. 7. K P I
  8. 8. zz zz
  9. 9. Erika Trautman CEO & Founder, Rapt Media • Founded Emmy-winning video production company • Expert in innovative storytelling • Published in Entrepreneur, Wired, AdExchanger, Adotas
  10. 10. B A + z z z z z z z z z z z z =
  11. 11. Shoppable videos Maybellin e NY Kara Ross
  12. 12. Marketing Deloitte NZ Philips
  13. 13. Education & Training Learning Care Group SGOSS
  14. 14. GET STARTED
  15. 15. GET STARTED A: Linear GET STARTED B: Interactive z z
  16. 16. 50% traffic 50% traffic z z
  17. 17. z z GET STARTED GET STARTED
  18. 18. z zz z z z 32% 9% 6% 23% 65% 3% 2% z 52% z 65%
  19. 19. Doubled conversions AGAINST KEY METRIC
  20. 20. WHAT THIS MEANS FOR YOU AND YOUR BUSINESS
  21. 21. TOP 10 THINGS TO CONSIDER WHEN PLANNING YOUR INTERACTIVE VIDEO 1. Define success 2. Plan ahead 3. Consider Audience 4. Add value 5. Design 6. Think Action 7. Plan Distribution
  22. 22. Sneak peek of Gaiam TV Phase II

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