It's the age of digital reputations. How's yours? For APSS Speakers Academy
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This document discusses the changing landscape of trust and information in the digital age. It notes that trust in institutions has decreased while access to information has increased for all levels of society. Specifically, it outlines challenges like fake news, data privacy issues, and information overload. However, it also discusses opportunities like using social media authentically to connect with customers and build trust through sharing quality content and prioritizing service over sales. The document advocates focusing efforts on a few key areas like creativity, collaboration and adaptability to navigate these changes.
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It's the age of digital reputations. How's yours? For APSS Speakers Academy
- 1. @The Digital Conversationalist @AndreaTEdwards It’s the age of digital reputations. How’s yours?
- 3. @ A n d r e a T E d w a r d s
- 4. @ A n d r e a T E d w a r d s
- 5. @ A n d r e a T E d w a r d s
- 6. 1. Politicians 2. Family 3. Friends 4. Bloggers 5. Social media connections 6. Colleagues 7. Journalists 8. Religious leaders 9. Celebrities 10. Brands Ref: affilinet survey The order of TRUST?
- 7. @ A n d r e a T E d w a r d s 7 Trust building must be a strategic priority for all of us…
- 8. @ A n d r e a T E d w a r d s 8 The customer today
- 9. @ A n d r e a T E d w a r d s 9 The 4th Industrial Revolution VUCA Disruption Innovation Change Agile Political Crisis Environment Millennials GenX Baby boomers 21st Century Skills Fake news Cyber Attacks Information security Privacy Data Data PrivacyBlockchain Religion Trolls Bots Work Life Balance FOMO Content shock Gig economy Mega Smart Cities Aging Population New way of workingClimate Change AI Digital skills Digital revolution Machine learning Automation Robots Autonomous vehicles Fundamentalism Job Losses Inequality Healthcare Humanity in business Corporate Culture Employee Engagement Education People Power Social activism Corruption NationalismFear Manipulation Distraction Infobesity Trust Distrust Digital Data privacy Cambridge Analytica Cyber warfare Ignorance Speed Of Change Rising Asia
- 10. @ A n d r e a T E d w a r d s 10 The old PYRAMID of information CEO Government Officials Academics GENERAL POPULATION Board of Directors Technical Experts Elite Media
- 11. @ A n d r e a T E d w a r d s 11 Today it’s a DIAMOND
- 12. @ A n d r e a T E d w a r d s 12
- 13. @ A n d r e a T E d w a r d s 13
- 14. @ A n d r e a T E d w a r d s 14
- 15. @ A n d r e a T E d w a r d s 15 Fake News Manipulation – aka Cambridge Analytica Algorithms Fears and anxieties Trolls, bots, morons… The Downside
- 16. @ A n d r e a T E d w a r d s 16 We laugh, cry, rage, argue, inspire, love, learn and give to each other Beautiful upside
- 17. @ A n d r e a T E d w a r d s 17
- 18. @ A n d r e a T E d w a r d s 18
- 19. @ A n d r e a T E d w a r d s 19 Where are we learning, buying, deciding? 1. Social 2. Email 3. Search
- 20. @ A n d r e a T E d w a r d s 20
- 21. But we’re not just learning. We’re being distracted!
- 24. We are all drowning in noise! We can’t contribute to it
- 26. @ A n d r e a T E d w a r d s 26 A core leadership skill will be true, authentic, social leadership Think Richard Branson or Marc Benioff It is how we connect to our customers where they are It’s how we build trust in an era when trust is lacking
- 27. Focus 01
- 29. Cloud Computing Artificial Intelligence Analytical Reasoning People Management UX Design Mobile Application Development Video Production Sales Leadership Translation Audio Production Natural Language Processing Scientific Computing Game Development Social Media Marketing Animation Business Analysis Journalism Digital Marketing Industrial Design Competitive Strategies Customer Service Systems Software Testing Data Science Computer Graphics Corporate Communications Most in-demand hard skills #FutureOfWork #21stCenturySkills #DigitalTransformation #Storytelling
- 30. Most in-demand soft skills 1. Creativity 2. Persuasion 3. Collaboration 4. Adaptability 5. Time Management 1. Complex problem solving 2. Critical thinking 3. Creativity 4. People Management 5. Coordinating with others 6. Emotional intelligence 7. Judgement and decision making 8. Service orientation 9. Negotiation 10.Cognitive flexibility “57% of leaders say soft skills are more important than hard skills” LinkedIn
- 31. Audience02
- 34. 1. Create 2. Curate 3. Participate!!
- 35. 80% of all Internet traffic will be video in 2020
- 36. Amazing Inspiring Useful Impactful Worth their time What matters is it’s
- 39. @ A n d r e a T E d w a r d s 39 Set a goal Laugh, think or cry…
- 40. Grit is king 05
- 42. 06 Build a tribe
- 43. A social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader. Tribe definition
- 45. Be positive 08
- 47. Be YOU! 10
- 50. Go beyond your profile
- 54. Useful?
- 55. Don’t sell. Share Don’t pitch. Serve The best way to sell something: Don’t sell anything. Earn the awareness, respect and trust of those who buy. Rand Fishkin, founder, Moz
- 56. @ A n d r e a T E d w a r d s # A P S C 1 8 1.Focus 2.Persistence 3.Giver 4.Audience 5.Excellence 6.Service @ A n d r e a T E d w a r d s
- 57. www.andreatedwards.com @AndreaTEdwards AndreaTEdwards AndreaTEdwards Andrea Edwards AndreaTEdwards Andrea Edwards The Digital Conversationalist The Digital Conversationalist THANKS FOR YOUR TIME!