We looked at the top 10 Retailers on Facebook in South Africa over the second quarter of 2016 Read on to find out how brands like Dischem, Mr Price and Pick n Pay performed.

1. Comparison of
Top 10 Retailers
on Facebook in
South Africa
Q2-2016

2. Top Retailers on Facebook Q2-2016
• We looked at the top 10 Retailers on
Facebook in South Africa over the second
quarter of 2016
• Read on to find out how brands like
Dischem, Mr Price and Pick n Pay
performed.

3. Highlights
• With a growth rate of 19%, Truworths Fashion enjoyed the highest Fan
Growth Rate amongst the 10 brands analysed
• With the highest PTA score of 5.76%, Mr Price more than doubled the
percentage of fan interaction of Dischem who came in a distant second.
• Among the brands analysed, Mr Price came out on top with the highest
average engagement score.
• The most engaging content was event related with Computicket featuring in
3 of the top 5 posts.
• ClicksSouthAfrica had an impressive 41% positive sentiment.
• Pick n Pay responded to the highest percentage of fan posts (72.85%) but
Travelstart was swiftest in their response at an average of 155 minutes.

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5. Picknpay had the largest fan base of 1,433,586 while Truworths Fashion showed the highest fan growth of 19.12%.
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K
Growth%
Number of Fans
WOOLWORTHS SA Mr Price / MRP ClicksSouthAfrica Picknpay Checkers
Truworths Fashion Dischem Shoprite SA Travelstart South Africa Computicket
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Countries < 2% Zambia Mauritius Other Countries South Africa
Namibia Countries < 2% Zambia Mauritius Other Countries
Fans - Geography

7. Mr Price / MRP had the highest PTAT of 5.76% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K
Peopletalkingabout(as%ofFans)
Average Number of Fans
WOOLWORTHS SA Mr Price / MRP ClicksSouthAfrica Picknpay Checkers
Truworths Fashion Dischem Shoprite SA Computicket Travelstart South Africa
Conversations

8. Dischem published the greatest number of posts (454). Mr Price / MRP had the highest average engagement, with a
score of 473.
0 50 100 150 200 250 300 350 400 450 500
0 50 100 150 200 250 300 350 400 450 500
WOOLWOR…
Mr Price / MRP
ClicksSouth…
Picknpay
Checkers
Truworths…
Dischem
Shoprite SA
Travelstart…
Computicket
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Mr Price / MRP received the most number of Likes (561,186), Picknpay got the most number of Comments (18,805) and
Computicket had the most number of Shares (8,804).
0K 100K 200K 300K 400K 500K 600K
WOOLWORTHS SA
Mr Price / MRP
ClicksSouthAfrica
Picknpay
Checkers
Truworths Fashion
Dischem
Shoprite SA
Computicket
Travelstart South Africa
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
Computicket
31-MAY-16, TUE 3:07AM
We are very excited to welcome UB40 to
our shores again. Tickets are NOW
available at www.computicke ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
999 5,065 996 1,388 Uncategorized
Shoprite SA
22-JUN-16, WED 9:58AM
SCAM ALERT: Please be aware of a
current scam message informing our
customers that they have won a v ..
Dischem
01-APR-16, FRI 9:01AM
The flu vaccine is now available at your
nearest Dis-Chem. Call 086 111 7427 to
book your appointmen ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
998 912 392 2,950 Uncategorized
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
998 10,514 437 352 Positive

11. Most Engaging Brand Posts
Computicket
07-JUN-16, TUE 8:00AM
Remember to get your tickets today and
be part of “The Return of Tevin Campbell”:
Cape Town - Grand ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
976 3,019 432 734 Neutral
Computicket
03-JUN-16, FRI 7:00AM
DORA LIVE is heading to SA! Join Dora and
her pals Boots and Diego on a voyage of
discovery in:
Dur ..
Shoprite SA
12-APR-16, TUE 7:50AM
As the seasons start to change, we want to
know which is your favourite?
A - Spring
B - Summer
C - A ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
942 1,456 502 551 Neutral
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
942 2,558 2,181 40 Positive

12. Picknpay's Facebook Page saw the highest number of Fan posts (1,594).
0 200 400 600 800 1000 1200 1400 1600 1800
WOOLWORTHS SA
Mr Price / MRP
ClicksSouthAfrica
Picknpay
Checkers
Truworths Fashion
Dischem
Shoprite SA
Travelstart South Africa
Computicket
Number of Fan Posts
Fan Posts

13. ClicksSouthAfrica received the highest percentage of Positive Sentiment (41.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
WOOLWORTHS SA
Mr Price / MRP
ClicksSouthAfrica
Picknpay
Checkers
Truworths Fashion
Dischem
Shoprite SA
Travelstart South Africa
Computicket
Negative Neutral Positive
Sentiment Analysis

14. Picknpay responded to the highest percentage of Fan posts (72.85%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 200 400 600 800 1000 1200 1400 1600
%ofFanPostsBrandRespondedto
Average Response Time (mins)
WOOLWORTHS SA Mr Price / MRP ClicksSouthAfrica Picknpay Checkers
Truworths Fashion Dischem Shoprite SA Travelstart South Africa Computicket
Brand Responses

15. Dischem published the most with 454 posts, among the brands in "SA Retail" Group.
10%
6%
11%
12%
3%8%6%
20%
11%
13%
Shoprite SA Truworths Fashion Checkers Computicket Travelstart South Africa
Mr Price / MRP WOOLWORTHS SA Dischem Picknpay ClicksSouthAfrica
Share Of Voice – Volume of Posts

16. Mr Price / MRP received the largest volume of Likes (561,186), among the brands in "SA Retail" Group.
7%
11%
4%
8%
1%
42%
1%
6%
13%
7%
Shoprite SA Truworths Fashion Checkers Computicket Travelstart South Africa
Mr Price / MRP WOOLWORTHS SA Dischem Picknpay ClicksSouthAfrica
Share Of Voice – Likes

17. Picknpay received the largest volume of Comments (18,805), among the brands in "SA Retail" Group.
14%
5%
7%
14%
2%
11%
1%
4%
32%
10%
Shoprite SA Truworths Fashion Checkers Computicket Travelstart South Africa
Mr Price / MRP WOOLWORTHS SA Dischem Picknpay ClicksSouthAfrica
Share Of Voice – Comments

18. Computicket received the largest volume of Shares (8,804), among the brands in "SA Retail" Group.
17%
2%
10%
23%
3%
7%1%
6%
22%
9%
Shoprite SA Truworths Fashion Checkers Computicket Travelstart South Africa
Mr Price / MRP WOOLWORTHS SA Dischem Picknpay ClicksSouthAfrica
Share Of Voice – Shares

19. During this time period, Jive Cape Town Funny Festival delivered by Turkish Airlines was the most engaging run by
Computicket. WOOLWORTHS SA published the most (22) in its Father’s Day campaign.
0 5 10 15 20 25
0 50 100 150 200 250 300 350 400 450
Father’s…
SPEND MORE SAVE…
#Youthday2016(Clicks…
#WorldGinDay(Picknpay)
The Little Price…
#truworthsselfie(Truwor…
#MillionComforts(Disch…
Father’s Day(Shoprite…
#EuroTrip…
ive Cape Town Funny…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

20. Thanks For Reading!
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21. Thanks!
For a detailed analysis on any of the brands included in this report
Please contact us at
info@whysatisfy.com