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Inaugural Report on WeChat Platform Data
Translated presentation by Grata.co
Translated from “微信的 ‘影响力’: 首份微信平台数据化研究报告” (2...
In the four years since it’s birth as “Tencent App”
in January 2011, WeChat has grown from a simple
messaging “app” into a...
Survey data pointed to the fact that the majority of
WeChat users are male.
Male
64.3%
Female
35.7%
WeChat male to female ...
As a group, WeChat users are quite young, with
a median age of twenty-six. Ninety-percent of
users are under thirty-six ye...
WeChat users mostly fall into four categories:
private enterprise, self-employed, student, and
public sector.
of WeChat us...
WeChat users are increasingly using mobile data
networks to access WeChat. More than 40% of
users are using more than 400M...
WeChat has become an ever-present part of
many users lives, with one in four reporting they
open the app more than thirty ...
WeChat has become a default social networking
tool for Chinese users. Almost half of all
WeChat users have more than 100 c...
of WeChat users report meeting new
friends through WeChat or re-establishing
contact with old friends
No increase
42.7%
+1...
worth of mobile data was consumed by
Chinese WeChat users in the last year,
equivalent to 4.24% of all mobile data
consume...
of WeChat users report increased mobile
data consumption because of WeChat
of those users reported an increase of
thirty-p...
WeChat users consume more content on
WeChat than any other app.
WeChat is bigger than weibo, shopping, video,
music, map, ...
Nearly half of WeChat users
have used WeChat stickers.
of WeChat users have
paid for stickers
56.5%
38.3%
5.2%
0%
10%
20%
...
According to estimates, WeChat
is a direct driver of US$1.76B in
lifestyle spending.
of entertainment spend is
estimated t...
of WeChat users who use the
taxi booking feature, spend on
average 100RMB (~US$16) or
more per month
50.3%
34.3%
8.3%
3.9%...
of Official Accounts WeChat
users follow are Brand and
Media accounts.
29.1%
25.4%
20.7%
18.9%
2.8%
Unofficial Media Chann...
follow Official Accounts to
keep informed
Get
information
41.1%
Complement
their lifestyle
36.9%
Learn
13.7%
Other
8.3%
Pr...
of Official Account owners spend
less than 10RMB/month (US$1.60)
on services
10RMB or
less
42.1%
10-100RMB
29.5%
201-500RM...
of organizations allocate spending to
manage their Official Account on the
WeChat platform or to develop
custom features u...
jobs are estimated to have been
created by WeChat
1,920,000
8,150,000
300,000
9,780,000
0
2,000,000
4,000,000
6,000,000
8,...
WeChat users have donated through
the WeChat giving platform. 95% of
those users made donations less
than 100RMB (~US$16)....
Massive Scale
Monthly active
users globally
#1 App
Survey respondents
use WeChat more
than any other app
Driven by Social
...
Over 60% of WeChat
users report opening
the app more than 10
times daily.
WeChat is a major
channel for consuming
content ...
40% of users
report using
stickers and games
in WeChat
WeChat Stickers WeChat Gaming
Use well-known
cartoon characters
to ...
A platform for
entrepreneurs
30% of Official Accounts
are personal accounts.
Of those, 35.7% invest in
upgrades to their
a...
WeChat Social
WeChat Users
3rd Party Developers
Official Account Platform
Media, Finance, Social Causes
Economy, Tech, Law...
Integrated
Services
Ecosystems
Fast Iteration
Evolving
Step-by-step
Retail Product
Suite
O2O Services
Industry
Opportuniti...
Traffic
Medical
Household
Education
Public Spending
Borders
Weather
Residence
Social
Security
Marriage
Taxes
Platform Laye...
Presentation and translations by Grata.co Data courtesy Tencent Tech
The internet, mobile internet, and traditional indust...
Grata helps businesses turn their WeChat Official Account into multi-agent
contact centers for customer service, sales, an...
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Over 60% of WeChat users WeChat Impact Report

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Over 60% of WeChat
users report opening
the app more than 10
times daily.
WeChat is a major
channel for consuming
content for a high
percentage of users
40% seek content
through WeChat Official
Accounts, broadcast
messaging, and groups
Almost 80% of survey
respondents follow
Official Accounts
Among those that
follow Official Accounts,
41.1% do so primarily to
get information.
WeChat has become a
market leading Social
Media Platform
Presentation and translations by Grata.co Data courtesy Tencent Tech

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