In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
6. NURTURE
E-Mail Sign Up
Demo
White Paper Download
Calculator Results
Facebook Follow
Twitter Follow
Sample Download
Survey
Purchase
Call
Contact Form
DIRECT
8. Campaigns focused on a specific target
or serve a specific purpose.
Product
Landing Page
Problem
Landing Page
Industry
Landing Page
Product
Problem
Industry
9.
10.
11. Back up the
campaign message
One clear action
(Call to Action)
Enough info to
make a decision
Landing Page Conversion Factors
16. Visual and message
confirming people
are in the right place
Design that conveys
confidence
Clear navigation
Clear actions to take
Home Page Conversion Factors
22. VS
CONTROL TREATMENT
Mission critical elements like call-to-action buttons represent a
small change on the page, however, they have major impact
on the decisions of your prospects.
24. VS
The color of your CTA button has major impact on your
potential customers’ decisions – and thereby also your
conversion rate.
25. People aren’t magically drawn to a button
because it’s red, nor are we automatically pre-
disposed to sign up just because you added the
word “Free” in your headline.
Optimization, isn’t about seeing which tests are “better”, but
rather about studying your visitor’s behavior and creating
designs & copy to engage in a dialogue with your visitor’s inner
voice.
29. Questions like “What color converts best”
are a complete waste of time.
Instead, find out:
Where do most people get stuck
in the buying process?
What are common traits among
our paying customers?
What hesitations do our leads have
that prevent them from buying?
30.
31.
32.
33.
34. “The vast majority of retailers reported
conversion rates on smartphones were
around 1%, while conversion rates for
tablets were 2.4%,”
While visitors largely use tablets for what he called “lazy
internet”—consuming media and content, as well as
browsing—they tend to prefer smartphones primarily for
communication, content snacking, and using mobile apps.
40. WE JUST SCRATCHED THE SURFACE
WHAT QUESTIONS
DO YOU HAVE?
Andy Halko
@andyhalko
Insivia
@insivia
Oh yeah, ask us about our
traffic and conversion audits.
Editor's Notes
Imagine.
In one case we are able to optimize our awareness to reach more of our target audience who is ready to buy and less of those who will never buy.
That driving them to our site, 30% more stay to browse.
25% more easily find the information they are looking for.
10% more fill out our contact form.
…
The marketing roadmap. People are driven as prospects
If you have a key message in a paragraph or an action at the bottom of a long page, it will not convert.
Images draw the eye