1. FIT AND STRETCH
STRATEGY
Christina Brink
Veronika Ekman
Melissa Rolas
Ania Seroka
Ming Yu
Yueduoduo Zhang
2. Mahatma Gandhi Martin Luther King Abraham Lincoln
“Be the change” “I have a dream.” “Shake off the existing
government, and form a
new one that suits them
better.”
21. References
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and onto Tactics. Long Range Planning 43 , pp. 195-215.
Gurkov, I., & Settles, A. (2011). Managing organizational stretch to overcome the
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Hamel, G., & Prahalad, C. K. (1994). Competing for the Future . Harvard Business Press.
Hamel, G., & Prahalad, C. K. (2005). Strategic Intent. Harvard Business Review , pp.
148-161.
Mintzberg, H., Quinn, J. B., Ghoshal, S. & Lampel, J. (2003). The Strategy Process , p.
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Mintzberg, H., Ahlstrand, B. & Lampel, J. (1998). Strategy Safari, pp. 220-221.