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Google- company profile

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Google company Profile
Mission and Vision
Product offerings
Industry analysis
SWOT analysis
competitor analysis
marketing Mix
Google Management
Current Events

Publicado en: Empresariales

Google- company profile

  1. 1. CompanyProfile<br />
  2. 2. Submitted to <br />NiazPatwary<br />Fariha Tabassum-1020004030<br />AnikaRahman- 1020838030<br />NusratZorin Khan+ 1020004030<br />
  3. 3. Introduction<br /><ul><li>Google began in 1996 , as a research project by Larry Page who was soon joined by Sergey Brin , two Ph.D. students at Stanford University
  4. 4. Back-Rub
  5. 5. Company was first incorporated as privately held company on </li></ul>September 7, 1998 <br />Previously named<br />Larry page and Sergey Brin<br />
  6. 6.
  7. 7. Products and offerings<br />Google search appliance<br />Google Premier Edition<br />
  8. 8. INDUSTRY aNALYSIS<br />Google generates revenue through two programs: highly targeted advertising and online search services.<br />Website publishers earn a portion of the advertising revenue for placing Google sponsored links on their site. <br />This is the Pay Per Click advertising program offered by Google.<br />
  9. 9. INTERNAL<br />STRENGTHS<br /> WEAKNESSES<br /><ul><li>Dependent
  10. 10. Low level accuracy
  11. 11. All the products are not </li></ul>known<br /><ul><li>Speed and Simplicity
  12. 12. Search engine interface to different languages
  13. 13. Localized searching</li></ul>THREATS<br /><ul><li>Competition
  14. 14. Loss of simple and user friendly interface</li></ul>OPPORTUNITIES<br /><ul><li>Ability to merge with already existing mass market
  15. 15. Increasing usage of </li></ul>EXTERNAL<br />
  16. 16. Finance<br />
  17. 17. Competitor Analysis<br />global MARKET SHARE (search engine)<br />
  18. 18. Marketing Mix(product)<br />
  19. 19. Google Products & Evolution <br />
  20. 20. Marketing mix(price)<br /><ul><li>List price ranging from 5 cents to $50</li></li></ul><li>Marketing Mix(Place)<br /><ul><li>INTERNET</li></li></ul><li>Marketing Mix(promotion)<br /><ul><li>Word of mouth
  21. 21. Magazines
  22. 22. Public Relations
  23. 23. Demo slam</li></li></ul><li>MANAGEMENT <br />Google Management<br />
  24. 24. Human resource management<br />Organizational Chart<br /><ul><li>Recruitment and selection
  25. 25. Training and development</li></li></ul><li>Current News/Events<br /><ul><li>Google and Microsoft
  26. 26. Artificial Intelligence
  27. 27. YouTube
  28. 28. Revolutionizing television commercials</li></li></ul><li>Conclusion<br />Since 1998, Google has grown by leaps and bounds. From offering search in a single language, it now offers dozens of products and services including various forms of advertising and web applications for all kinds of tasks in scores of languages. And starting from two computers computer science students in a university dorm room, it now has thousands of employees and offices around the world <br />
  29. 29. Any<br />Questions<br />