1. Name of the School: Galgotias School of Finance & Commerce
Course Code: MBAF5017 Course Name: Marketing Management
Faculty Name: Dr. Tej singh Program Name:
Presented by :-
Ankit Upadhyay
Wakman Haji
Nisha
2. What is Marketing?
The total sum of all those activities which move goods and services
to the customer.
That, mainly includes gathering and analysing market information,
product designing and market planning, grading and packaging etc.
A lot of strategies use in marketing such as Social And Direct mostly
popular types to increase online and offline presence.
Successful marketing and sales programmes grow organically.
Strategies are commonly associated with endeavors such as
branding, selling, advertising and many other functions.
3. Marketing Strategies :-
Strategies are
commonly associated
with endeavors.
Marketing
Selling
Advertising
packing
Branding
4. Direct Marketing:
It is the type of marketing where the maker of the goods or services
directly asks the prospect customers to buy the product. Direct marketing
removes middlemen, affiliates, dealers, and resellers from the sale
process, which makes direct marketing more profitable.
Marketing through a third party such as media publications or mass
media, direct marketing campaigns operate independently to directly
communicate with target audiences for proper and mannered shipping.
Direct marketing
5. Example of Direct marketing
Emails
Online Advertising
Flyers
Data-base Marketing
Promotional letters
Newspaper
Outdoor Advertising
Phone Text messaging and phone calls
Catalog distributions
6. Targeting: You can send specific messages to particular groups of customers and potential
customers based on buying behavior.
Personalization: Reach your audience with a personal touch. Direct mail or email can be
addressed to a specific person, and even include details like past orders. A phone call can
engage a customer in conversation to start building a relationship with your business.
Affordable: Tactics like email marketing can be very cost effective. Most direct marketing
will be more cost effective for SMS than mass media advertising campaigns.
Measurable: If your marketing messages ask the recipient to take a particular action or use
a specific voucher code, you can easily track the success of campaigns. It help help you plan
future campaigns.
Informative: You can deliver detailed information on your products, services and prices
unlike other forms of advertising.
Advantages of Direct Marketing
7. Intrusive: Many people find direct marketing annoying and intrusive. This is especially true of
telemarketing and door-to-door sales. Some people dislike marketing mail and consider it to be
'junk mail'. If consumers find your marketing tactics annoying it can create a negative brand
association and make them less likely to buy. This is more likely with less targeted campaigns.
Environment: Using leafleting or paper-heavy direct mail campaigns can be bad for the
environment. To avoid this, and any negative impact on your brand image, use recycled
materials or try email campaigns.
Low response rates: direct marketing response rates tend to be around 1-3%.When you reach a
consumer who isn't interested in your products of services, it wastes money and they are likely
to find it irritating. Use more targeted lists as opposed to sending out mass messages to
minimise this.
Competition: It can be hard to make your messages stand out when the recipient receives high
number of marketing emails or direct mail.
Cost: Tactics like telemarketing and direct mail may have high financial and resource costs.
Legal issues: There are laws relating to privacy and data protection in direct marketing. You must
ensure that your mailing list only contains individuals who have consented to receive marketing
messages from you.
Disadvantages of Direct Marketing
8. • Social marketing is a tool for influencing behavior that improves individuals and society for
good. It uses the technique of commercial marketing campaigns to draw awareness to a
cause, convincing individuals to change their actions towards that cause. In other words,
social marketing helps to create a sustainable change through social campaigns.
• Who utilizes Social Marketing Campaigns?
Social Marketing is mainly utilised by
• Non Profit Organizations
• Charity Foundations
• Government Agencies
• Public Highway Departments
• Emergency Services such as fire and police departments
• Some Commercial Organizations
Social Marketing
9. • Product
The product in any form of marketing is what you’re selling. In social marketing, this product is the behavioral or
social change you want to influence, and it’s benefits. Furthermore, the product may be tangible like a vaccine or
non-tangible, such as the stop of female genital mutilation.
• Price
It defines the cost the target audience will pay in adopting a change. For example- in a social marketing campaign
to promote healthy eating habits, the price may be for the audience to give up their favorite snacks. Minimize this
price first, by teaching moderation rather than total abstinence. Also, amplify the benefits of healthy eating. In
comparison, maximize the cost of unhealthy eating habits to increase the campaign’s success.
• Place
It refers to the location where you can reach the audience and where the desired change will be most productive. A
campaign to drive a food bank, for example, can take place at a grocery store, with donation bins at the exits.
• Promotion
What methods and channels are you employing to notify your audience and draw attention to the desired change?
It can be through social media, radio, television or billboard adverts, or one-on-one activities. The campaign should
reinforce every detail about the product and its benefits to attract a response in a creative way.
Social Marketing Methods Mix
10. Social Marketing Types:
There are two types of social marketing: operational and strategic social marketing.
1. Operational Social Marketing
Organizations can choose to undertake social marketing operationally to change existing behavior. It’s a planned process, and
it involves different stages from scoping to follow-up, to achieve specific goals.
2. Strategic Social Marketing
It involves the formulation of new policies and development strategies to inform an audience and enhance their behavior. In
other words, organizations can apply strategic social marketing to assist in creating and implementing new policies.
Social Marketing Examples
Save Paper, Save The Planet
The World Wildlife Fund (WWF) for Nature organized the Save Paper, Save The Planet campaign to reduce paper use,
especially paper towels. The campaign featured a paper towel dispenser with South America’s image, which represents the
Amazon rainforest.
When an individual takes more paper towels from the dispenser, South America’s image turns from green to black, indicating
the effect of paper usage on the forest. As people read the message in public restrooms, they were more inclined to reduce
their use of paper and go for alternatives to save the earth.
11. Advantages of Social Marketing
• Social marketing is best for business as it develops good brand awareness among the people.
Social marketing can be performed between a broad audience, and a company can explain it by
having an excellent social marketing strategy, which will not only develop interest between people,
but it will also boost up the advertisement.
• Social marketing is cost-effective than any other marketing, as one can easily find the target
audiences by the performance they delivered in public. One can quickly get their target audiences
through social marketing. There will be less research and development as compared to other social
marketing.
• As in commercialization, social marketing plays a significant role in influencing people. And
without social marketing, commercialization is incomplete as every business has to deal with social
marketing to let people know that their aim is for changing the society for good.
• Social marketing is one of the closest marketing campaigns, where one can easily reach to the
public. They can easily promote the changes which are happening in society and make sure that
the products which they are supporting our desire to the public.
12. • Focus on a long-term relationship not a short term with
customers.
• It has more certainty to lose money.
• Doesn’t suit modern era marketing.
• It takes time to build goodwill for the company.
• Fewer chances of Increases sale.
Disadvantages of Social Marketing
13. Conclusion:
Social networks Connect with people Media sharing networks
Share photos, videos, and other media Discussion forums
Share news and ideas Bookmarking and content curation
networks Discover, save, and share new content Consumer
review networks Find and review businesses Blogging and
publishing networks Publish content online Interest-based
networks Share interests and hobbies Social shopping
networks Shop online Sharing economy networks Trade goods
and services Anonymous social networks Communicate
anonymously.
