Slide on the topic Guerrilla marketing with lots of examples.

1. Guerrilla Marketing
BY ANKUSH

2. What is Guerrilla Marketing?
 uses unconventional methods of promotion
to engage audiences.
 The idea is to generate a ‘BOOM’,
 Ideally to turn VIRAL.
 Cost effective alternative.
 Grapsing the attention of public.

3. Why Guerrilla Marketing?
 Less Money
 Instant Viral
 Unique

4. Types of Guerilla Marketing
1. Viral marketing
2. Ambush marketing
3. Street marketing
4. Experiential marketing
5. Wild posting

5. 1.VIRAL MARKETING
 Extreme EmotionalEngagement
 Word of Mouth
 Unusual,Delightful
 Viral through social media
 Talk of town

6. 2.AMBUSH MARKETING
 Unethical way
 Advertiser ambushes an event to compete
for exposure against other advertisor.
 Very effective to get massive media attention

7. 3.Street Marketing
 Unconventional way
 Done exclusively on the streets.
 Ex-road shows,product animations

8. 4.Experiential Marketing
 Marketing a product through experiences
 create emotional attachment to the product.
 chance to experiencethe product
 quick response
 specially for new products

9. 5.Wild Posting
 static posters are placed in a large number on dense,urban
areas.
 popular way

10. Another example

11. Thank you