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Recomendados
This is the handout associated with Sean Hickey's B2B Marketing presentation from April 10th, 2012.
April 2012-Marketing Roundtable-Sean Hickey
April 2012-Marketing Roundtable-Sean Hickey
AnnArborSPARK
This is the sequel to SPARK’s popular IP–1 session in October 2011. In this installment, we will provide the keys to technology licensing and university technology transfer. Mark Malven of Dykema Gossett PLLC will start by explaining the essentials entrepreneurs need to understand about technology licensing. Jim Deane from the UofM Tech Transfer Office will then talk about the many opportunities that exist for entrepreneurs to acquire cutting edge technology from universities, and how to work with university tech transfer offices.
January 2012 - Business Law & Order - James Deane
January 2012 - Business Law & Order - James Deane
AnnArborSPARK
This session will demonstrate how using Socratic questioning technique, attendees can qualify prospective customers while leading them to discover the value of your product or service. Attendees will learn how to apply reversing strategies and softening statements to get more information, overcome stalls and objections or problems that they encounter with prospects. By using these strategies, they can gain deeper trust and subtly persuade prospects to open up and discuss the real problems they are trying to solve. The panelists will answer questions and offer real examples of how educating prospects by asking good questions makes for shorter sales cycles and deeper client relationships.
Selling Smart Workshop - Communicating Value with Questions - September 4, 2013
Selling Smart Workshop - Communicating Value with Questions - September 4, 2013
AnnArborSPARK
Marketing Roundtable - Content (Not Elvis), Is King - June 18, 2013
Marketing Roundtable - Content (Not Elvis), Is King - June 18, 2013
AnnArborSPARK
September's panel will discuss how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer satisfaction strategies for creating relationships with customers that care, share and buy.
September 2011 - Marketing Roundtable - Son Tran
September 2011 - Marketing Roundtable - Son Tran
AnnArborSPARK
Have you ever attempted to figure out why some people appear to live their brand without seeming to be “brand preachy”? At this session you will be able to engage with a panel that defines living their brand as “loving their brand” and that, helps bring in business. If you have an interest in branding yourself or a desire to better understand the whole “living your brand” concept – this Marketing Roundtable session is for you. Bring your questions to this panel – they love to talk!
December 2011 - Marketing Roundtable - Kim Kachadoorian
December 2011 - Marketing Roundtable - Kim Kachadoorian
AnnArborSPARK
This panel offers a unique discussion about the remaining challenges facing green energy innovators working to directly compete with conventional power sources in Michigan. Once green power becomes more economical than traditional sources, even considering initial ROI, the market will open up and it will become a new standard building energy system.
August 2011 - Michigan Energy Forum - James Leidel
August 2011 - Michigan Energy Forum - James Leidel
AnnArborSPARK
This presentation was given by Doug Neal at the Michigan Energy Forum Presentation on July 12th. The topic of this event was Tech Transfer: Universities as a source for New Business.
Michigan Energy Forum - July 12, 2012 - Doug Neal
Michigan Energy Forum - July 12, 2012 - Doug Neal
AnnArborSPARK
Recomendados
This is the handout associated with Sean Hickey's B2B Marketing presentation from April 10th, 2012.
April 2012-Marketing Roundtable-Sean Hickey
April 2012-Marketing Roundtable-Sean Hickey
AnnArborSPARK
This is the sequel to SPARK’s popular IP–1 session in October 2011. In this installment, we will provide the keys to technology licensing and university technology transfer. Mark Malven of Dykema Gossett PLLC will start by explaining the essentials entrepreneurs need to understand about technology licensing. Jim Deane from the UofM Tech Transfer Office will then talk about the many opportunities that exist for entrepreneurs to acquire cutting edge technology from universities, and how to work with university tech transfer offices.
January 2012 - Business Law & Order - James Deane
January 2012 - Business Law & Order - James Deane
AnnArborSPARK
This session will demonstrate how using Socratic questioning technique, attendees can qualify prospective customers while leading them to discover the value of your product or service. Attendees will learn how to apply reversing strategies and softening statements to get more information, overcome stalls and objections or problems that they encounter with prospects. By using these strategies, they can gain deeper trust and subtly persuade prospects to open up and discuss the real problems they are trying to solve. The panelists will answer questions and offer real examples of how educating prospects by asking good questions makes for shorter sales cycles and deeper client relationships.
Selling Smart Workshop - Communicating Value with Questions - September 4, 2013
Selling Smart Workshop - Communicating Value with Questions - September 4, 2013
AnnArborSPARK
Marketing Roundtable - Content (Not Elvis), Is King - June 18, 2013
Marketing Roundtable - Content (Not Elvis), Is King - June 18, 2013
AnnArborSPARK
September's panel will discuss how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer satisfaction strategies for creating relationships with customers that care, share and buy.
September 2011 - Marketing Roundtable - Son Tran
September 2011 - Marketing Roundtable - Son Tran
AnnArborSPARK
Have you ever attempted to figure out why some people appear to live their brand without seeming to be “brand preachy”? At this session you will be able to engage with a panel that defines living their brand as “loving their brand” and that, helps bring in business. If you have an interest in branding yourself or a desire to better understand the whole “living your brand” concept – this Marketing Roundtable session is for you. Bring your questions to this panel – they love to talk!
December 2011 - Marketing Roundtable - Kim Kachadoorian
December 2011 - Marketing Roundtable - Kim Kachadoorian
AnnArborSPARK
This panel offers a unique discussion about the remaining challenges facing green energy innovators working to directly compete with conventional power sources in Michigan. Once green power becomes more economical than traditional sources, even considering initial ROI, the market will open up and it will become a new standard building energy system.
August 2011 - Michigan Energy Forum - James Leidel
August 2011 - Michigan Energy Forum - James Leidel
AnnArborSPARK
This presentation was given by Doug Neal at the Michigan Energy Forum Presentation on July 12th. The topic of this event was Tech Transfer: Universities as a source for New Business.
Michigan Energy Forum - July 12, 2012 - Doug Neal
Michigan Energy Forum - July 12, 2012 - Doug Neal
AnnArborSPARK
Bruce Goodman presented this powerpoint at the Michigan Energy Forum event on September 6th, 2012.
Michigan Energy Forum - September 6, 2012 - Bruce Goodman
Michigan Energy Forum - September 6, 2012 - Bruce Goodman
AnnArborSPARK
February’s Michigan Energy Forum event, Financing Your Commercial Energy Project, will focus on highlighting an array of financial mechanisms that exist to help commercial building owners make their energy efficiency and/or renewable energy project a reality.
February 2012 - Michigan Energy Forum - Wendy Barrott
February 2012 - Michigan Energy Forum - Wendy Barrott
AnnArborSPARK
Selling Smart - Pitching Your Business to Make an Impact - August 7, 2013
Selling Smart - Pitching Your Business to Make an Impact - August 7, 2013
AnnArborSPARK
Governor Snyder has begun a process to deliver comprehensive energy policy recommendations by December 2013. How we address energy policy has broad impacts on climate, economic competitiveness, employment and job skills, environment, and health. What should be our major policy focus within Michigan? Can we find the right balance given divergent opinions? Our expert panel will discuss implications for goal setting, strategies, new technologies, and the legislative process.
Michigan Energy Forum - April 4, 2013 - Jean Redfield, NextEnergy
Michigan Energy Forum - April 4, 2013 - Jean Redfield, NextEnergy
AnnArborSPARK
Pre Seed Fund Presentation
Pre Seed Fund Presentation
AnnArborSPARK
Much of our personality is shaped by early childhood programming—messages that we carry with us into adulthood. In this module, you will learn how the ego states of your personality influence your behavior, how they were developed, and the impact they have on selling success. You’ll learn how to identify repetitive, non-productive behavior and how to replace it with more appropriate behavior.
Selling Smart Workshop - Psychology and Selling: Applying Transactional Analysis
Selling Smart Workshop - Psychology and Selling: Applying Transactional Analysis
AnnArborSPARK
Selling Smart
Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...
Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...
AnnArborSPARK
M3X
Michigan Marketing Minds - May 19, 2015
Michigan Marketing Minds - May 19, 2015
AnnArborSPARK
Selling Smart
Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...
Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...
AnnArborSPARK
Great concept. Perceived need. Solid technology. Now your challenge is: getting people to try it. How will you identify your best prospects? How will you open the door? How will you get them hooked? How will you keep them engaged? In sum: What’s your plan to find, win, and grow profitable customer relationships? Often the process starts with highly targeted prospecting – that is: Choose who you want to do business with. And get the conversation started. Successful entrepreneurs will tell how they tightly focused on strategic beachheads – then grew out from them – to establish market leadership.
Michigan Marketing Minds - April 14, 2015 - Creating Customers
Michigan Marketing Minds - April 14, 2015 - Creating Customers
AnnArborSPARK
Michigan Energy Forum
Balancing BEMS - April 2, 2015 - Michigan Energy Forum
Balancing BEMS - April 2, 2015 - Michigan Energy Forum
AnnArborSPARK
In this session, you will learn how to define a prospect’s needs, wants, challenges, and/or problems, or “pain.” You will learn the three components of pain and how to use specific questioning techniques to prompt the prospect’s internal motivation. Additionally, you will learn how to qualify or disqualify the opportunity based on whether your product or service could solve the problems identified.
Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...
Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...
AnnArborSPARK
Discover, explore and learn new ways to position your brand for customer engagement and advocacy. Session leader Scott Hauman will share and review real world brand definition methods and strategies that will help you shape your company, product or service brand for success.
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...
AnnArborSPARK
Michigan Marketing Minds
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
AnnArborSPARK
Why Have a System for Selling?
Selling Smart Workshop - Why Have a System for Selling?
Selling Smart Workshop - Why Have a System for Selling?
AnnArborSPARK
One of the keys to success for any business is to develop a strategic marketing plan. It can be a comprehensive, integrated plan or a one-pager. Pavan Muzumdar of PSI Insight kicks off this session by presenting a strategic framework that will help you align your thinking for the year. Don Hart then follows up to help you with a homework assignment of crafting your own One-Pager 2015 Plan.
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan
AnnArborSPARK
M3X
Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...
Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...
AnnArborSPARK
Selling Smart
Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...
Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...
AnnArborSPARK
How to maximize the data you are already collecting
Michigan Marketing Minds - November 11, 2014 - Maximizing your Data
Michigan Marketing Minds - November 11, 2014 - Maximizing your Data
AnnArborSPARK
MEF
Michigan Energy Forum - November 6, 2014 - Energy Jobs and Education
Michigan Energy Forum - November 6, 2014 - Energy Jobs and Education
AnnArborSPARK
Selling Smart
Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...
Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...
AnnArborSPARK
Startup Law 101
Business Law & Order - October 20, 2014 - Financing your Startup
Business Law & Order - October 20, 2014 - Financing your Startup
AnnArborSPARK
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Bruce Goodman presented this powerpoint at the Michigan Energy Forum event on September 6th, 2012.
Michigan Energy Forum - September 6, 2012 - Bruce Goodman
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February’s Michigan Energy Forum event, Financing Your Commercial Energy Project, will focus on highlighting an array of financial mechanisms that exist to help commercial building owners make their energy efficiency and/or renewable energy project a reality.
February 2012 - Michigan Energy Forum - Wendy Barrott
February 2012 - Michigan Energy Forum - Wendy Barrott
AnnArborSPARK
Selling Smart - Pitching Your Business to Make an Impact - August 7, 2013
Selling Smart - Pitching Your Business to Make an Impact - August 7, 2013
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Governor Snyder has begun a process to deliver comprehensive energy policy recommendations by December 2013. How we address energy policy has broad impacts on climate, economic competitiveness, employment and job skills, environment, and health. What should be our major policy focus within Michigan? Can we find the right balance given divergent opinions? Our expert panel will discuss implications for goal setting, strategies, new technologies, and the legislative process.
Michigan Energy Forum - April 4, 2013 - Jean Redfield, NextEnergy
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AnnArborSPARK
Pre Seed Fund Presentation
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AnnArborSPARK
Much of our personality is shaped by early childhood programming—messages that we carry with us into adulthood. In this module, you will learn how the ego states of your personality influence your behavior, how they were developed, and the impact they have on selling success. You’ll learn how to identify repetitive, non-productive behavior and how to replace it with more appropriate behavior.
Selling Smart Workshop - Psychology and Selling: Applying Transactional Analysis
Selling Smart Workshop - Psychology and Selling: Applying Transactional Analysis
AnnArborSPARK
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Michigan Energy Forum - September 6, 2012 - Bruce Goodman
Michigan Energy Forum - September 6, 2012 - Bruce Goodman
February 2012 - Michigan Energy Forum - Wendy Barrott
February 2012 - Michigan Energy Forum - Wendy Barrott
Selling Smart - Pitching Your Business to Make an Impact - August 7, 2013
Selling Smart - Pitching Your Business to Make an Impact - August 7, 2013
Michigan Energy Forum - April 4, 2013 - Jean Redfield, NextEnergy
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Pre Seed Fund Presentation
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Selling Smart Workshop - Psychology and Selling: Applying Transactional Analysis
Selling Smart Workshop - Psychology and Selling: Applying Transactional Analysis
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Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...
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Great concept. Perceived need. Solid technology. Now your challenge is: getting people to try it. How will you identify your best prospects? How will you open the door? How will you get them hooked? How will you keep them engaged? In sum: What’s your plan to find, win, and grow profitable customer relationships? Often the process starts with highly targeted prospecting – that is: Choose who you want to do business with. And get the conversation started. Successful entrepreneurs will tell how they tightly focused on strategic beachheads – then grew out from them – to establish market leadership.
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Discover, explore and learn new ways to position your brand for customer engagement and advocacy. Session leader Scott Hauman will share and review real world brand definition methods and strategies that will help you shape your company, product or service brand for success.
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...
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One of the keys to success for any business is to develop a strategic marketing plan. It can be a comprehensive, integrated plan or a one-pager. Pavan Muzumdar of PSI Insight kicks off this session by presenting a strategic framework that will help you align your thinking for the year. Don Hart then follows up to help you with a homework assignment of crafting your own One-Pager 2015 Plan.
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The Three Keys to Modern Marketing: Content, Content, Content... Panelists will tell how their companies’ innovative content marketing strategies have helped them: -establish thought leadership within their industries, -get found by the right kinds of customers, -build strong brands that stand apart from the competition, -increase preference among customers ready to buy.
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