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ANN ARBOR SPARK Marketing Roundtable - Search, Social, Mobile Marketing Trends BRYAN HOEFT MARKETING DIRECTOR, TAX & ACCOUNTING THOMSON REUTERS NOVEMBER 8, 2011
MY PERSPECTIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PERSPECTIVES TO CONSIDER
// DIGITAL ECOSYSTEM //
DIGITAL ECOSYSTEM EVOLVING ,[object Object],[object Object],[object Object]
DIGITAL ECOSYSTEM EVOLVING ,[object Object],[object Object],[object Object],[object Object]
SEARCH & ADVERTISING  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POWER OF THE PEOPLE ,[object Object],[object Object],[object Object],[object Object]
MOBILE IS A GO ,[object Object],[object Object],[object Object],[object Object]
GEO-LOCATION & BARCODES ,[object Object],[object Object],[object Object]
STAND APART WITH PERSONALIZATION ,[object Object],[object Object],[object Object],[object Object]
VIDEO KILLED THE RADIO STAR  ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRIVATE SANCTUARY  ,[object Object]
MEASUREMENT ,[object Object],[object Object],[object Object]

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November 2011 - Marketing Roundtable - Bryan Hoeft

Editor's Notes

  1. Interbrand 2011 Best Global Brand Survey We rose to 37th in the 2011 Best 100 Global Brands, up from last year’s ranking at 39th and our fourth consecutive rise in the survey since our debut in 2008 Thomson Reuters Named To Ethisphere's 2011 World’s Most Ethical Companies List For Third Successive Year Fortune World's Most Admired Companies List We ranked #2 for Financial Data Services in this year's Fortune World's Most Admired Companies list. Within this industry we were ranked first overall for Innovation, Social Responsibility and Global Competitiveness.
  2. Hub/Ecosystem
  3. The Buggles It was the first music video shown on MTV in the U.S. at 12:01am on 1 August 1981
  4. With so much information , thoughts, and comments being public - leverage our private community to provide a safe environment where professionals can honestly and openly share opinions and answer questions without the fear of search bots, or clients, discovering these intimate conversations.