Content Marketing is a powerful way to build relationships with your target market. This presentation explains what content marketing is, why you should care, and how to approach content marketing strategy. Contact Ann Druce for more information: @AnnDruce www.octarine.co.za
Presented at the Durban Marketing Indaba in August 2013,
26. Plan content
Integrate into the Marketing Strategy
• Unifying themes
• Message reinforcement
• Quality
• Frequency
• Content extension
27. Content development
Create content for people, not search engines
• Driven by brand values
• Optimise language for SEO
• Research targeted words and phrases
• Include “meaty” content
• Calls to Action
28. … where your expertise
meets your target’s needs
“
The sweet spot
29. Allocate resource
Outsourced vs Internal
• Strategic understanding
• Multiple contributors
• Single co-ordinator
• Writing & organisational skills
30. Don’t wink in the dark
Promote content – email and social media