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Slay the Ignosaurus; Change Your Life

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The Ignosaurus (Latin: "Ignosaurus Status Quo") is a beast that lurks in the shadow of B2B Marketing. Some say it doesn’t exist. That it died out millions of years ago along with the other dinosaurs. Some say it NEVER existed. But insiders know the dirty secret… that the Ignosaurus is very much ALIVE in B2B marketing. It lurks in our industry – holding you or your teams back, bringing everyone down. The only way to slay it...? Take away its seat at the table and invite another creature in its place.

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Slay the Ignosaurus; Change Your Life

  1. Hi 👋, I’m ANN HANDLEY. Chief Content Officer, MarketingProfs. Tina Fey Superfan. Usually hungry.
  2. SLAY THE IGNOSAURUS; CHANGE YOUR LIFE.
  3. IGNOSAURUS
  4. Latin: “IGNORAMUS-STATUS-QUO”
  5. IGNOSAURUS Unfocused stare
  6. 43% OF US SAY THAT OUR DAY IS RULED BY WHAT WE FIND IN OUR INBOX EACH MORNING. —“Marketing Happiness Report,” MarketingProfs (2018/TODAY!)
  7. IGNOSAURUS Unfocused stare Clutching to status quo
  8. 90% OF MARKETERS CONSIDER THEMSELVES UNDER-SKILLED IN DIGITAL MARKETING. —Grovo research (2016)
  9. HALF OF US WORRY WE DON’T KNOW AS MUCH AS OUR PEERS. —That New MarketingProfs Study Again (2018)
  10. IGNOSAURUS Unfocused stare Clutching to status quo Impervious hide
  11. Where does it live? Order taker Lacks curiosity Apathetic
  12. HOW DO WE SLAY THIS BEAST?
  13. KNOWLEDGE-PEGASUS
  14. Latin: “KNOWLEDGE-PEGA- SUCCESS”
  15. WHY?
  16. IGNORANCE IS THE PATH TO EXTINCTION.
  17. ARE WE FEEDING THE BEAST WITHOUT EVEN MEANING TO?
  18. ARE WE FEEDING THE BEAST WITHOUT EVEN MEANING TO?
  19. IF YOU WORK FOR A COMPANY THAT DOESN’T INVEST IN ITS EMPLOYEES… QUIT.(And work with one that does.)
  20. SATISFIED EMPLOYEES HAVE THE TOOLS, TRAINING, RESOURCES TO DO THEIR JOBS WELL. ENGAGED EMPLOYEES LEARN AND GROW EVERY DAY. —Bain & Company
  21. #LEARNINGCHANGESLIVES
  22. • Keynotes/breakouts. • MarketingProfs booth. • New Happiness research. • …and in YOU, too? #LEARNINGCHANGESLIVES
  23. HOW WILL YOU EARN YOUR WINGS?
  24. • Go to one session that scares you. • Feed your curiosity. • Make one new friend. • Do 1 kind thing for a stranger. #EARNYOURWINGS @ #MPB2B
  25. KNOWLEDGE-PEGASUS
  26. A WHOLE FLOCK OF KNOWLEDGE-PEGASI
  27. THANK YOU. LOVE YOU. www.marketingprofs.com

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