Kalakampaania mõjuisikud.pdf

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AnnHeliinSaadoja

Kalakampaania mõjuisikud

Marketing

"KALA KÕLAB HÄSTI"
KOOSTÖÖD MÕJUISIKUTEGA
MAAELUMINISTEERIUMI
KAMPAANIA

Koostööd
Liis Velsker - spordiharrastaja, tervisliku eluviisi propageerija
Liisa-Maria Connor - ema, ettevõtja, foodie, coach
Lauren Villmann - kahe lapse ema, foodie, tervisliku eluviisi
propageerija
Lenna Kuurmaa - lauljanna, Setomaa kultuuri edendaja
Grete Paia - lauljanna, pärit Saaremaalt
Ott Kiivikas - kulturist, koolitaja, toitumisnõustaja

IG feedi postituse reach: 22,901 (53% neist Liisi jälgijad);
lisaks 1444 like-i, 5 kommentaari, 30 save-i.
Storyde kõrgeim reach 8421.
Väga autentne ning Liisilik kajastus, mis mõjus väga
orgaaniliselt ning kuhu oli sisse tikitud ka toitumisalast
teavet (õpib tervisejuhiks, toitumisnõustaja suunaga) ja
muhedat huumorit.
Liis Velsker / @liisvelsker
JÄLGIJAID: 16,000
TULEMUSED:

Accounts reached (storyd): 5360.
Reel: 20,600 vaatamist (lisaks 342 like'i, 35 save-i, 7
kommentaari).
Autentne, vahva, vahetu ja positiivne kajastus pere
lemmiku kalasupi valmistamisest :)
Liisa-Maria Connor / @liisaconnor
TULEMUSED:
JÄLGIJAID: 15,700

Keskmine storyde reach: 14,500
Reeli reach: 38,900
IG feedi postitus: 1015 like-i, 8 kommentaari
Soolaforelli on varem ise teinud 46% vastanutest (vastajaid
kokku 1461).
Laureni 91% jälgijatest vastasid, et võiksid samuti soolaforelli
ise proovida teha (vastajaid kokku 568).
Lauren Villmann
TULEMUSED:
JÄLGIJAID: 28,600

Reeli reach: 148,000
IG feedi postitus: 908 like-i, 7 kommentaari; storyde reach
keskmiselt 10,000.
Lenna on suur kalapüüdja ja oli suurima hea meelega valmis
suunama rohkem tähelepanu sellele, mida sööme ning
inspireerima inimesi rohkem kala sööma. Postitusena
valmistas oma kuulsat-maitsvat kalasuppi.
Lenna Kuurmaa
TULEMUSED
JÄLGIJAID: 34,800

Reeli reach: 25 400
IG feedi postitus: 618 like-i; storyde reach keskmiselt 10,000.
Saaremaalt pärit andekas lauljanna, kes on juba väikesest
peale vanaisaga kalal käinud. Postituse sisuidee pakkus ta ise
välja - vanaisaga kalalkäigu ning pere lemmiku kalaretsepti -
ahvenafilee hautise, valmistamist.
Grete Paia
TULEMUSED
JÄLGIJAID: 50,500

Keskmine storyde reach: 1505 + 5200 FB storydes
Reeli reach: 8607
IG feedi postitus: 214 like-i, 3 kommentaari
Pole ime, et kvaliteetne toit on Otile väga oluline. Sestap
valmistas koostöö raames Ott oma perele tervisliku roa Eesti
Vabariigi sünnipäeva eel, mis oleks kiire, maitsev ning tervislik.
Ott Kiivikas
TULEMUSED
JÄLGIJAID: 15,000

KOKKUVÕTE
STORYDE REACH KOKKU:
54,986 kasutajat
REELIDE REACH KOKKU:
268,949 kasutajat
KOGUREACH:
ca 325,000
KOMMENTAARID:
Kõikide kajastused olid kõigil "omas marinaadis" ning ei
mõjunud reklaamina, vaid harisid, inspireerisid ning
isutasid.

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Kalakampaania mõjuisikud.pdf

1. "KALA KÕLAB HÄSTI" KOOSTÖÖD MÕJUISIKUTEGA MAAELUMINISTEERIUMI KAMPAANIA

2. Koostööd Liis Velsker - spordiharrastaja, tervisliku eluviisi propageerija Liisa-Maria Connor - ema, ettevõtja, foodie, coach Lauren Villmann - kahe lapse ema, foodie, tervisliku eluviisi propageerija Lenna Kuurmaa - lauljanna, Setomaa kultuuri edendaja Grete Paia - lauljanna, pärit Saaremaalt Ott Kiivikas - kulturist, koolitaja, toitumisnõustaja

3. IG feedi postituse reach: 22,901 (53% neist Liisi jälgijad); lisaks 1444 like-i, 5 kommentaari, 30 save-i. Storyde kõrgeim reach 8421. Väga autentne ning Liisilik kajastus, mis mõjus väga orgaaniliselt ning kuhu oli sisse tikitud ka toitumisalast teavet (õpib tervisejuhiks, toitumisnõustaja suunaga) ja muhedat huumorit. Liis Velsker / @liisvelsker JÄLGIJAID: 16,000 TULEMUSED:

10.

11.

12.

13. Accounts reached (storyd): 5360. Reel: 20,600 vaatamist (lisaks 342 like'i, 35 save-i, 7 kommentaari). Autentne, vahva, vahetu ja positiivne kajastus pere lemmiku kalasupi valmistamisest :) Liisa-Maria Connor / @liisaconnor TULEMUSED: JÄLGIJAID: 15,700

14.

15.

16.

17.

18. Keskmine storyde reach: 14,500 Reeli reach: 38,900 IG feedi postitus: 1015 like-i, 8 kommentaari Soolaforelli on varem ise teinud 46% vastanutest (vastajaid kokku 1461). Laureni 91% jälgijatest vastasid, et võiksid samuti soolaforelli ise proovida teha (vastajaid kokku 568). Lauren Villmann TULEMUSED: JÄLGIJAID: 28,600

19.

20.

21.

22.

23.

24. Reeli reach: 148,000 IG feedi postitus: 908 like-i, 7 kommentaari; storyde reach keskmiselt 10,000. Lenna on suur kalapüüdja ja oli suurima hea meelega valmis suunama rohkem tähelepanu sellele, mida sööme ning inspireerima inimesi rohkem kala sööma. Postitusena valmistas oma kuulsat-maitsvat kalasuppi. Lenna Kuurmaa TULEMUSED JÄLGIJAID: 34,800

25.

26. Reeli reach: 25 400 IG feedi postitus: 618 like-i; storyde reach keskmiselt 10,000. Saaremaalt pärit andekas lauljanna, kes on juba väikesest peale vanaisaga kalal käinud. Postituse sisuidee pakkus ta ise välja - vanaisaga kalalkäigu ning pere lemmiku kalaretsepti - ahvenafilee hautise, valmistamist. Grete Paia TULEMUSED JÄLGIJAID: 50,500

27.

28.

29.

30.

31. Keskmine storyde reach: 1505 + 5200 FB storydes Reeli reach: 8607 IG feedi postitus: 214 like-i, 3 kommentaari Pole ime, et kvaliteetne toit on Otile väga oluline. Sestap valmistas koostöö raames Ott oma perele tervisliku roa Eesti Vabariigi sünnipäeva eel, mis oleks kiire, maitsev ning tervislik. Ott Kiivikas TULEMUSED JÄLGIJAID: 15,000

32.

33.

34. KOKKUVÕTE STORYDE REACH KOKKU: 54,986 kasutajat REELIDE REACH KOKKU: 268,949 kasutajat KOGUREACH: ca 325,000 KOMMENTAARID: Kõikide kajastused olid kõigil "omas marinaadis" ning ei mõjunud reklaamina, vaid harisid, inspireerisid ning isutasid.

35. AITÄH!

Kalakampaania mõjuisikud.pdf

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