4. Switzerland’s Society
Political
Cultural
20 states and 6 semi-states: All states have independent rights
Direct democracy: citizen’s participation is rather passive
STABILITY AND SECURITY
PERMANENT NEUTRALITY
No involvement in wars since 1515: stabilized economy
Strong image of peace
6. Cheap materials
Automated production
Strong and reliable
Affordable by all
Disposable
Expensive family jewels
Highly skilled craft
Quartz technology
Worldwide production
Precise, durable, cheap
Global mass market
1950s
1970s
Original
Change in Watch Market
Development of technology
“attack” on traditional market
7. Change in Watch Market
“They make junk
and give it away”
:Swiss’ response
CYCLE OF DOOM
13. Safe country for investment
Developed Country
Competitive in World Market
Economic stability
International Relations
‘91: IMF and World Bank
‘02: United Nations
Switzerland’s Economy
14. Constant rise in share price
Graph: Swatch Group share price change
Drop in the graph: economic crisis
Fast recovery
Increasing share price
15. Highly segmented market with new niches
2009 Economic Crisis – and 2010 Recovery
<Swatch Group Half-Year Report 2010>
16. Highly segmented market with new nichesevery 3 months - New Design
unique names
Technological Advance
Creation of the number of models
17. INVESTMENT!
3
1 5
42
NEED
YOUR
INVEST
Need for innovation
-Limited designers
-In number and culture
An open design market
-Similar to app market of Apple
Image upload in
homepage
Vote on watch designs
-Similar to [like] system of facebook
Choosing the watches
-30-50 watches every 3 months
- Revenue shared with designers