If you don’t know what success looks like then how are you supposed to prove the effectiveness of your work? In this talk Anna will show you how to set goals, benchmarks and targets in a measurement plan and how to report on those throughout the campaign lifecycle. Let’s make meaningless monthly reports a thing of the past.
BrightonSEO Sept 2021 From measurement plans to monthly reports: how to build a robust reporting framework
1. Name of talk to go
here, name of talk
Name Surname
Company
@Twitterhandle
How to build a robust
reporting framework
Base Creative
@AnnaAppenzeller
Anna Corbett
82. AnnaAppenzeller
Resources:
Templates:
Measurement plan sheets template
Data Studio dashboard template
Links to awesomeness:
Miracle’s forecasting article
Simo Ahava’s GTM Blog
Analytics Mania
And if you want to look at adorable kitties:
Photo by Tom Wheatley on Unsplash
Photo by Sina Saadatmand on Unsplash
Photo by The Lucky Neko on Unsplash
Photo by Erik-Jan Leusink on Unsplash