1. ONLINE/AD AGENCY TRENDS LETTER February 2011 Multimodes can become the best audience for advertiser L’Oreal is running online promotion of men’s aftershave product McDonald’s failed SMM

2. ONLINE/AD AGENCY TRENDS LETTER | FEBRUARY 2011 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL

3. ONLINE/AD AGENCY TRENDS LETTER | FEBRUARY 2011 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT STATISTICS The Internet size in Ukraine

4. ONLINE/AD AGENCY TRENDS LETTER | FEBRUARY 2011 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT Multimode is advertising future! STATISTICS The Internet size in Ukraine There is new possibility for advertiser-people who combine watching TV and using internet by methods which could be very valuable for this advertiser. Those multimode lovers often pay attention to advertisement and if it touches them- go online to get more information. So smart advertiser can wait for them there. Source: http://sostav.ua/news/2011/03/01/80/38578/

5. ONLINE/AD AGENCY TRENDS LETTER | FEBRUARY 2011 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT COMPETITORS L’Oreal

6. ONLINE/AD AGENCY TRENDS LETTER | FEBRUARY 2011 STATISTICS SOCIAL MEDIA GO INTERNATIONAL CONTENT COMPETITORS Men Expert online promotion L’oreal is running online promo for Men Expert Hydra energetic since 2011 year starts. According to the rules the participant should enter his data and receive kindajoky advise. This example shows what is prohibited to do when thinking of usability and user friendly design. It has unreadable font, it is overloaded with information and even covers grammatical mistakes. As a result – only 71 likes. Source: http://askmenexpert.com.ua/men.php

7. ONLINE/AD AGENCY TRENDS LETTER | FEBRUARY 2011 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT SOCIAL MEDIA McDonalds

8. ONLINE/AD AGENCY TRENDS LETTER | FEBRUARY 2011 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT SMM fail performed by McDonalds agency In the end of January promo Ukrainian weeks in McDonalds started. The main websites to communicate with audience are www.uaweeks.com.uaand group in Vkontakte According to the rules the participant should send his art work on topic related to modern Ukraine. There was a lot of publications concerning SMM fail performed by McDonalds agency since there were created a number of fake users, who joined group in vkontakte. Source: http://ua.adme.ru/mcdonalds153090/ukrainskie-nedeli-v-mcdonalds-57105/ http://vk.com/club23642935

9. ONLINE/AD AGENCY TRENDS LETTER | FEBRUARY 2011 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT GO INTERNATIONAL 2011 Digital Predictions

10. ONLINE/AD AGENCY TRENDS LETTER | FEBRUARY 2011 STATISTICS COMPETITORS SOCIAL MEDIA GO INTERNATIONAL CONTENT 2011 Digital Predictions -Brands will juggle their presence in the Splinternet -Online shopping -Online display -More mobile eyeballs -Geo-location -Search: increasing personal, mobile and impactful -Gaming on the move -Social graphs will make targeting more relevant -Online privacy will intensify Source: http://www.dynamiclogic.com/na/research/whitepapers/docs/11-Digital-Predictions-For-2011_Millward-Brown.pdf

11. ONLINE/AD AGENCY Contacts 01001, KYIV, UKRAINE KRESCHATIK STR., 15 , 119 TEL. +38 (044) 592-20-25 TEL. +38 (044) 569-51-84 TEL. +38 (067) 449-33-91 ISD@ISD-GROUP.COM WWW.ISD-GROUP.COM