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Bay of Plenty Presentation, March 18th 2020


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Bay of Plenty Presentation, March 18th 2020

  1. 1. Anna Pollock, Founder, Conscious.Travel A TOURISM THAT DOESN’T COST THE EARTH Bay of Plenty March 18th
  2. 2. Nature evolves in response to Crises We cannot let this one go to waste Nor return to “business as usual”
  3. 3. Five key points in my story 1. RE-PLACE, a broken system 2. RE-DEFINE SUCCESS 3. RE-FRAME TOURISM 4. RE-BALANCE POWER & CONTROL 5. RE-GENERATE and RE-MEMBER
  4. 4. 1. RE-PLACE, a broken system
  5. 5. We’re Here! WHAT’S REALLY GOING ON? VUCA
  6. 6. Environmental Distress Economic Instability Technology – that’s promising & terrifying Socio-Political Unrest EXTERNAL PRESSURES 6 Systemic Flaws Overtourism
  7. 7. Tourism is a derivative, secondary economy subject to damaging booms & busts Home Truths Not Faced We’re not in control!
  8. 8. We cannot turn on demand We cannot turn it off We can only try to re-distribute We’re surfers Home Truths Not Faced
  9. 9. 2. Tourism is an extractive economy dependent on finite resources Home Truths Not Faced
  10. 10. 2. Tourism is an extractive economy dependent on finite resources delivering diminishing returns! Home Truths Not Faced
  11. 11. 3. Our operating model is designed for machines that could be controlled by one vertically integrated industry – in tourism no one is in charge Travelers Places Experiences Guests Hosts Partners Fulfillment Value Tourists Products Packages Consumers Suppliers Wholesalers, retailers Efficiency Price (cheap)
  12. 12. 4. We don’t sell things, we sell an experience for a specific unit of time in a specific point in space Home Truths Not Faced that can’t be stockpiled or warehoused
  13. 13. 5. Tourism & Hospitality have virtually no barriers to entry, the product is perishable, competition based on price = dependent on volume growth Home Truths Not Faced dependent on volume growth
  14. 14. Every destination seeks to grow the # of visitors 14 WHY? More visitors = More spending = More businesses = More turnover, more jobs = More = taxes = More Gross Domestic Product = More well-being What’s wrong with that?
  15. 15. Six problems with the GDP argument 15 1. GDP & well-being don’t stay correlated for long 2. No accounting for costs 3. Trickle down = trickle up 4. Success hurts 5. We don’t know how to turn demand off 6. Nothing Grows Forever
  16. 16. Maybe our Operating system is obsolete We’re vulnerable, underperforming and out of
  17. 17. What else is changing?
  18. 18. 2. RE-DEFINE SUCCESS From MORE to community NET BENEFIT From wealth to WELLTH, WELL-BEING From NUMBERS to FLOURISHING because
  19. 19. ”AFFLUENT” Consumers are Changing
  20. 20. More People Are Caring
  21. 21. Unipolar Depression – persistent sadness or lack of interest in outside stimuli – will surpass infections, heart disease and cancer as a source of healthcare costs by 2030. Many are Suffering
  22. 22. “Don't ask yourself what the world needs. Ask yourself what makes you come alive, and go do that, because what the world needs is people who have come alive.” Howard Thurman “I don’t think people are looking for the meaning of life as much as they are looking for the experience of being alive” Joseph Campbell Perhaps what people are looking for is LIFE!
  23. 23. What do we wish for our children, for our loved ones? Well-being, Wellth Health Vitality Resilience Creativity Aliveness Peak performance Joy To To 24
  24. 24. Business is Changing
  25. 25. Some Governments are Leading
  26. 26. So Is Sustainability the Answer? • Shrink our footprint • “Does less harm” or maybe • “Does some good” • Cope – can we manage our way out? • But is this enough?
  27. 27. Then if sustainability is not enough…
  28. 28. 29 We must deal with the Root Cause We must deal with the Root Cause
  29. 29. ot incrementalism but TRANSFORMATION! + S.S. Titanic Symphony of the Sea Slowing down is not enough
  30. 30. 31 and seeing Source: Richard Barrett, The Values Centre Adjust Business as Usual
  31. 31. “The world we have created is a product of our thinking; it cannot be changed without changing our thinking. No problem can be solved with the same consciousness that created it.” We must learn to see the world anew… 32 That lies within ourselves But where do we start?
  32. 32. Recognise: “it’s all in our heads” Doing Being Seeing Action Values Perception Waking up Growing up Stepping up 33
  33. 33. see Tourism differently Not as a Machine but as a living system See Earth differently Not as an it, a thing or a commodity but as sacred See Ourselves differently Not as irrelevant & insignificant consumers But as vitally important stewards 3. RE-FRAME TOURISM
  34. 34. Industrial-Machine Thinking (1950 – 2020) • Take, make, sell, discard • Perfected by 2 world wars • Parts, things, categories • Fixed linear, cause-effect relationships • Standardize, replace • Command & Control = EFFICIENCY
  35. 35. What’s Missing in these Images? Nature PeopleLife!
  36. 36. Re-framing = Seeing ourselves differently Old extractive New regenerative NOT as a collection of industrial production and consumption machines made up of independent separate parts competing to expand. BUT as Living human ecosystem of interdependent self organizing participants who have learned to collaborate in order to create and co-evolve 37(c) Anna Pollock, Conscious Travel
  37. 37. Supposing a destination acted like a forest? How would it be different?
  38. 38. 4. RE-BALANCE power and control
  39. 39. Top-down, bottom up Competitive advantage Collaborative advantage
  40. 40. Start by Building a Healthy Community Populated by “indigenous” hosts who care
  41. 41. 5. RE-GENERATE Create the fertile conditions for life to thrive Build the capability for individuals, business, communities to flourish RE-MEMBER & RE-CONNECT With ancient earth wisdom
  42. 42. To REGENERATE means “to give new life or energy ” “to re-vitalise “to realise potential” “to create the fertile conditions for LIFE to thrive/flourish and evolve” to live by nature’s rules
  43. 43. The Journey from Degeneration to Regeneration
  44. 44. Why and what is Regeneration? If sustainability is doing less harm, then regeneration is about developing the innate capability of a destination to self-organize, thrive and evolve It’s about creating the conditions for LIFE to flourish Individual Business Community
  45. 45. What is Regeneration? A PARADIGM A new set of lenses A PRACTICE nourishing LIFE! A PROCESS A Learning Journey In partnership with and by learning from NATURE
  46. 46. 48 Let’s re-frame a destination Machine to Living System Assembly Line to Community Silos & Hierarchy To Collaborative Network
  47. 47. 49 A COMMUNITY OR A FOREST? Do trees do a better job of taking care of their young?
  48. 48. WHAT does a “Successful” Living System in Nature look like? It FLOURISHES IT THRIVES • It’s self-organizing • Creates conditions for other life to exist • Adaptable, constantly changing, resilient (learning) • Balance with all other parts – harmony • Productive – generates ABUNDANCE • Efficient - Zero waste • It’s evolving – greater order, complexity, beauty - dynamic equilibrium • Unique, distinctive It’s ALIVE!
  49. 49. Some critical questions What will it take to restore a healthy relationship with Nature and serve life ? Are we going to be an economic sector that serves life or kills it?
  50. 50. What will it take to have them fall in love with life? What will it take to have our guests feel their kinship (connection) with nature? How do we evoke wonder, awe, fascination, passion, reverence ? How can we learn to live by nature’s rules?
  51. 51. What will it take to unleash the untapped potential within the human being and nurture our capacity to flourish? How do we put the HEART and SOUL back into tourism?
  52. 52. How do we shift from mining to gardening? 54 How do we become the stewards &
  53. 53. How do we shift from a Transaction to an Encounter?
  54. 54. 56 Joy, delight, empathy, warmth, belonging, welcome, delight, aliveness Wonder, awe, meaning, purpose, fulfillment, connection Calm, peace, excitement, challenge, exhilaration, challenge, all senses alive & functioning HOW DO WE ENRICH THE ENCOUNTER?
  55. 55. What HUMAN skills are needed?
  56. 56. How do we create and sustain a Visitor Economy that tangibly enables resident individuals, businesses and communities to thrive, flourish and be healthy in every way? Individuals Enterprises Places
  57. 57. The Benefits of Using Flourishing as an Indicator of Success Applicable to individuals, businesses, destinations (nature, culture and society) Encompasses human well-being, financial performance and environmental health Delivers: increased productivity, resilience, adaptability and innovative capacity Can be measured using indicators developed in psychology and ecology Allows for growth, development and evolution
  58. 58. How do we grow Net Benefit ? Conceive wealth as “wellth” Ensure the benefits “stick” Localise Capitals or Capacities? Bring everyone along
  59. 59. Start by Building a Healthy Community
  60. 60. PERSPECTIVE – seeing tourism through a living systems lens PURPOSE/SUCCESS defining success, purpose, role PEOPLE Realising human potential RELATIONSHIPS/VALUE – enriching, enlivening, enchanting ENCOUNTERS COMMUNITY – tapping into collective intelligence ENTERPRISE/ECONOMY Flourishing Businesses PLACE WHO is this place and how do we love & care for it? That become flourishing places that care
  61. 61. Re-member & Re-connect With ancient earth wisdom Kaitiakitanga Manaakitanga Kotahitanga Could Aotearoa brings us back to
  62. 62. Thank you – please join us on this Journey Anna Pollock, Founder, Conscious Travel For more please ask! +44 7799758672

Notas del editor

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