Annabelle Kayye has experience in marketing, advertising, and content roles. She won third place at a national student advertising competition with an integrated marketing campaign for Wienerschnitzel that projected large increases in customers, sales, and ROI. As a project manager, she oversaw media strategy and created TV spots, animations, and graphics. Kayye also has internship experience at Urban Decay and Spark Foundry, where she assisted with managing brand programs and ensuring proposals met deadlines and strategies.

1. THE rAVe Agency | Reporter (Freelance)
National Student Advertising Competition
Project Manager & Producer | Wienerschnitzel
Columbia, SC | Jan — May 2019
“Hooked” (2021)
“Bo’s Supreme Tenders” (2021)
• Won third place at the district competition
• Created an integrated marketing campaign for Wienerschnitzel with a projected increase
of 12.3M increase in customers, a 57.9M increase in sales, an acquisition cost of $2.04 per
customer and a 231.6% ROI
• Oversaw media strategy with anticipated 8.6B impressions
• Created the internal and external strategy for a team of 11 people to achieve client
marketing goals; conceptualized PR strategies and activations
• Produced a 30 second spot and a six second spot
• Created animations & graphics
Urban Decay | Marketing Intern
Newport Beach, CA | June — Aug 2018
linkedin.com/in/annabellekayye/ annabellekayye.myportfolio.com annabelle@kayye.com 919.265.3662
Spark Foundry (Publicis)
Content & Digital Associate | Marriott, New Business & Comcast
New York City, NY | Dec 2019 — present
• Worked on a travel brand in the midst of a pandemic
• Assisted with managing programs from the proposal stage through execution including;
concept development, asset negotiation, asset production and brand approval, reporting
and optimizations
• Worked with partner agencies and brand team to ensure content programs were in-line
with overarching strategies
• Drafted RFP briefs, engaged with partners to develop proposals and ensured all deadlines
were met by key stakeholders in the RFP process
• Maintained budget control and flow of media activity and updated client on timely basis
• Reviewed all content proposals sent by partner agencies
• Coordinated trafficking with TAAG, media partners and data providers
EP + Co | Assistant Producer (Freelance) | Bojangles
Integrate (Sydney) 2018
Avixa (Orlando & Las Vegas) 2014-2017
ISE (Amsterdam) 2014-2017
University of South Carolina ‘19
Mahidol University (Thailand)
Annabelle Kayye
A
K
Prisma
Innovid
DV360
Trafficking
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Lightroom
Adobe Audition