1.
WOMEN IN BUSINESS
Co-designing an Information Gateway for Women Entrepreneurs`

2.
AGENDA
• 11am - Welcome
• 11.15am - Introductions
• 11.35am - Mapping the ecosystem – Rapid prototyping Group work
• 12.30 – Working Lunch
• 1pm – Ecosystem map for NSW – Group work switch
• 1.30pm – Pitching the new vision for a gateway
• 1.50pm – Closing remarks
• 2.00pm – Close

3.
WELCOME AND PURPOSE
• Caroline Lenehan | Director,Industry Connect
NSW Department of Industry | Industry Development
• Anne-Marie Elias | Chief Disrupter | Social Change Strategist Innovator Speaker

4.
INTRODUCTIONS
• Each participant to state who they are and what they do and why they are here
• I’m Anne-Marie, I’m an entrepreneur and consultant in social change, I bring
innovation, tech and start up to solve government problems. I am here because I want
better engagement between government and entrepreneurs.

5.
WORKSHOP PURPOSE
Co-design a Female entrepreneurship portal connecting users to
resources, services & connections spanning the entrepreneurial journey
from ideation, education, incubation and growth.

6.
WORKSHOP TOOLS
Tom Chi – Rapid Prototyping
• Time limited process – minimise the time to try
• Fastest path to a direct experience to the outcome you want
• Rapid learning – just do it
• Disruptive – start with vision, create new
• Resourceful – minimal scaffold required
• Collaborative – feedback loops
Ash Maurya - Modified lean canvas

7.
LEAN CANVAS (ADAPTED FROM ASH MAURYA BUSINESS MODEL LEAN CANVAS)
Problem Solution Value Proposition B2B Deliverables Customer
Segments
Key Metrics Early Adopters /
Champions
Channels

8.
MAPPING THE ECOSYSTEM
• TABLE 1 : Audit of new and existing policy, programs and initiatives supporting
women in business
• TABLE 2 :Women Entrepreneurs’ ecosystem

9.
RAPID PROTOTYPE -MAPPING THE
ECOSYSTEM
• Work in groups to deconstruct the plethora of information 4 Groups
• Identify themes and gaps
• Switch groups

10.
GATEWAY FEATURES
Education &
Information
Networking
Incubation and
Finance
Growth
Gateway
4 Groups

11.
EDUCATION AND INFORMATION
• Ideation
• Information
• Education
• Public and private

12.
NETWORKING
• Leadership
• Business
• Entrepreneurial
• Women specific and general
• Public and private

13.
INCUBATION AND FINANCE
• Women specific
• General
• Public and private

14.
GROWTH
• Women specific
• General
• Public and private

15.
NEXT STEPS
• Closing remarks
• Caroline Hutchings | Manager, Strategic Engagement
NSW Department of Industry | Industry Development
• Suzy Matthews | Director Small Business Engagement
Office of the NSW Small Business Commissioner
• Anne-Marie Elias | Chief Disrupter | Social Change Strategist Innovator Speaker