This document is a resume for Anne K. Schaefer, who has over 20 years of experience in business development, marketing, communications, and project management. She has held leadership roles at Marian University, The Commonwealth Companies, Mountain Dog Media, International Paper, Menasha Corporation, and other organizations. Schaefer has a proven track record of developing strategies, managing projects, improving processes, and increasing sales. She is skilled in areas such as strategic planning, marketing, public relations, and staff development.

1. ANNE K. SCHAEFER
N6811 Streblow Drive Apt 1 │ Fond du Lac, WI
aksw4803@gmail.com|(920) 204-5148│www.linkedin.com/in/annekschaefer
BUSINESS DEVELOPMENT LEADER
Marketing & Communications | Business Development | Project Management
Goal-oriented and driven leader with expertise in all facets of business development, communications, and project
management within diverse organizations. A history of creating effective sales & marketing strategies, coordinating the
recruitment/development/evaluation of staff, and planning & executing successful large-scale events. Skilled at building
solid partnerships in order to achieve business & financial objectives. A creative problem-solver who can think “outside the
box” for solutions. Strategic leader who effectively utilizes resources to implement cost-effective programs.
 Strategic Marketing
 Staff Training & Development
 High Level Sales Proficiency
 Strong Customer Relations
 Corporate Communications
 Strategic Planning& Analysis
 Social Media Marketing & SEO
 Public Relations
 Project Management
 P & L Responsibility
 Continual Process Improvement
 Community Partnership
P R O F E S S I O N A L E XP E R I E N C E
MARIAN UNIVERSITY, Fond du Lac, WI 2014 – 2016
Advancement Communications
Recruited for this position to develop and implement crucial, mission-centric strategies for this higher education
environment. Providing marketing and communications for key initiatives, managing special projects & fundraising.
 Envisioned, developed, and orchestrated Marian’s first Giving Day, and Immaculate Conception Mass
fundraisers, effectively raising $50k for the University.
 Developed and executed a comprehensive multi-media marketing plan to attract guests for Marian’s screening of
“The American Nurse” documentary. Collaborating with the event committee and graphic arts department to
create the necessary content and execute the plan, which successfully attracted over 450 attendees.
 Managed multiple projects focusing on developing marketing collateral, including a 12-page, full color, magazine
that showcased the successes of Marian’s Advancement Team; handlingall aspects from initial idea to final print
including much of the photography - which saved $3k in production cost - and a turnaround of less than 30 days.
THE COMMONWEALTH COMPANIES, Fond du Lac, WI 2012 – 2014
Director of Marketing
Responsible for the oversight, development, refining, and actualization of marketing plans,strategic direction, and
initiatives for the company.
 Conceptualized and developed the brand identity for a new, multi-million dollar restaurant and banquet facility;
creating all materials including website, social media, menus, POS materials, advertising and strategic
promotions. Providing marketing analytics to executive leaders to determine ROI.
 Modeled marketing strategies for 5 different divisions including Development, Construction, Landscaping,
Property Management, and Modern Dental.
 Refined and revitalized the Landscape Division’s brand image to coincide with new business strategies;
transforming online and collateral material to reflect a more upscale image, which was a more accurate reflection
of their high-end landscapingprojects for private homes and businesses.
MOUNTAIN DOG MEDIA, Fond du Lac, WI 2004 – 2012
Vice President and Chief Operating Officer
Oversaw the development and implementation of the online strategies for two of the company’s radio stations. Analyzed
all operating costs and determining alternative, cost-saving solutions. Mentoring and directing the sales team, and
managing community involvement and public relations initiatives.

2. 2 ANNE K. SCHAEFER, 920-204-5148
 Reduced operating costs by 50%, reducing annual labor and expenses over $500k.
 Re-negotiated our health insurance contract saving $40k annually.
 Transformed our “old-school” sales culture into a team that focused on business development instead of meeting
the status quo. Eliminated language that tied sales to the past, and re-focused 70% of efforts into developing new
business. Modified performance requirements & support materials to focus on new sales efforts.
 Created online strategies that created new revenue streams for advertising, increasing growth in monthly billing
by as much as 5%. Also allowing us to track results and utilize the analytics of the website and social media.
INTERNATIONAL PAPER, Cedarburg, WI 2000 – 2004
Senior Account Manager – Graphics Packaging
A key member of national account selling teams that specialized in total cost analysis of strategic customer packaging
needs, and continually focused on searching for opportunities to save on production and material costs.
 Responsible for 50% growth in graphics by driving the sales initiatives that secured contracts for both the Kohler
graphic account, and the Monsanto retail packaging account. This new business development improved the
overall selling price of the graphics packaging by 17%. Managed $5 million in sales.
 Collaboratively identified areas within production to reduce waste, making suggestions that contributed to a
plant-wide reduction in waste of 3%.
MENASHA CORPORATION – PROMO EDGE DIVISION, Milwaukee, WI 1996 – 2000
Design and Customer Service Manager
Provided oversight and supervision of the Customer Service department for this company that specializes in the design,
procurement and production of POS materials for consumer product companies. Offering turnkey solutions for product
launches and promotional campaigns.
 Part of the management team that drove a business unit turnaround; increasing sales by $7 million, and
contribution margins grew by 28% within 14 months.
AD D I TI O N A L N O TA BL E E XP E R I E N C E
MEAD CONTAINERBOARD, Manager of Graphics Packaging Support Team
UNION CAMP CORPORATION, Graphics Specialist
SENSENBRENNER DESIGN AGENCY, Account Manager - Full Service Design
MERCURY MARINE, Marketing Coordinator
E D U C A TI O N & T R A I N I N G
Bachelor of Arts Degree in Communications,
University of Wisconsin, Madison, WI
Professional Grant Development Workshop
The Grant Training Center, Arlington, VA