1. Convergence, Synergy and New Technology
Twilight
Was convergence/synergy used by any of these releases?
Apps on iPhones – convergence
Interview in sugar magazine – synergy
Trailers on YouTube - convergence
Books changing their front covers to reflect the film posters –
synergy & tie-in release
Converses creating twilight shoes – synergy & horizontal
integration with converse
Why were certain companies able to afford this?
As a commercial company produced and distributed this film they were able to afford the
convergence, synergy and other marketing strategies they used to promote their film