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The Science Of Success Part 2 Entrpreneur Forum

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Part 1 of the Brain Science of Success at the Cleary University Entrepreneur Forum, October 5, 2011.

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The Science Of Success Part 2 Entrpreneur Forum

  1. 1. The Science of Success:<br />Using Brain-based Principles to Get the Best From Yourself and Others<br />Part 2: Application of Brain-Based Principles<br />
  2. 2. What will my brain get out of this?<br />1. Practical application of brain principles to maximize efficiency, assess risk, and reduce distractions when working.<br />2. Understanding resistance in others and what you can do about it<br />3.Helpful memory techniques<br />4. Questions<br />
  3. 3. <ul><li>The Brain has a finite amount of energy in the form of glucose
  4. 4. Certain brain structures use more energy than others
  5. 5. There are ways to use energy more efficiently</li></li></ul><li>The PFC is heavily involved in making decisions, prioritizing and problemsolving.<br />Due to the complexity of it’s role, it uses a tremendous amount of Energy.<br />
  6. 6. Question: How many people check email first thing in the morning?<br />
  7. 7. <ul><li>Responding to emails first thing in the morning is extremely taxing on the brain often leading to a tired, burned-out brain.
  8. 8. Every time you read an email, you have to make a decision- act, respond later, trash, forward it… all of these decisions use PFC energy.
  9. 9. Therefore, use the first part of your day to plan and prioritize your tasks</li></li></ul><li>The prefrontal cortex is also involved in multi-taskingwhich is task switching in disguise.<br /> Here’s why:<br />Task 2 has to disengage from Task 1 and recruit for new task<br />Each time you switch, the brain loses energy!<br />Task 1 recruits resources via the PFC<br />
  10. 10. The basal ganglia stores and repeats patterns.<br />A simple example would be drinking a glass of water<br />A more complex pattern would be riding a bicycle. <br />It allows you to do two things at once…within limits.<br />So if you get help from your basal ganglia, you can “multi-task.”<br />
  11. 11. A few examples of task switching:<br /><ul><li>Having multiple windows open on a computer
  12. 12. Switching from cell phone to computer
  13. 13. Returning emails immediately</li></ul>Interrupting someone’s train of thought used to be very bad but now we do it to ourselves everyday!<br />
  14. 14. The anteriorcingulatecortex gets fired up when distractions are present!<br />The ventrolateral prefrontal cortex inhibits distractions!<br />
  15. 15. It is the devil versus the angel!<br />Shall I? Shan’t I?<br />Remedies:<br /><ul><li>When you focus, remove external distractions.
  16. 16. Inhibit distractions early on before they take on momentum.
  17. 17. Meditation can help create awareness around distractions. Am I getting off track?</li></li></ul><li>New research from Dr. Dario Nardi, a professor at UCLA suggests there is certain types of EEG brain activity associated with psychological type. <br />One way psychological type is defined is the by the Myers-Briggs Type Indicator (MBTI)<br />
  18. 18. <ul><li>The ENFP/ ENTP personality type is overrepresented in the entrepreneur population
  19. 19. Strengths include creativity via transcontexual thinking….ideas, ideas, ideas!
  20. 20. Weaknesses include burn-out and poor follow-through on ideas</li></li></ul><li>Brain activity associated with ENTP/ENFP personality types leading to creativity but also burn-out and poor follow-thru.<br />
  21. 21. Ways to work with a “Christmas Tree Brain”:<br /><ul><li>Meditation (Builds awareness)
  22. 22. Set daily objectives at the start of your day
  23. 23. Eliminate distractions
  24. 24. Have a colleague help you stay on task!</li></li></ul><li>Memory: There are many types of memory<br />One type of memory is working memory or the ability to hold a number of items in the mind at once and manipulate them. <br />Working memory uses considerable brain energy and sometimes makes creative solutions difficult <br />
  25. 25. The MORE information you can take out of working memory and physically place on cards, idea boards, notes etc… the more brain energy you have to work the problem. <br />
  26. 26. One last brain topic: Understanding resistance in others<br />
  27. 27. Dopamine, the neurotransmitter of desire. It creates a toward response rather than one of avoidance. <br />Each time an individual is forced to comply rather than led to comply by way of a personal insight or motivation, you are unlikely to get cooperation because….<br />The brain gets no reward! <br />
  28. 28. So how you frame a question or request makes all the difference!<br />What have you done in the past that has really worked? (YES!....Dopamine for the brain!)<br /> vs.<br />What did you do that messed that up? (NO! No dopamine! ) <br />***As a general rule, negative feedback/problem orientation puts others in a defensive/resistant mood<br />
  29. 29. Top 3 Points to Remember:<br />1. Fear/Avoidance is largely due to an overactive amygdala/basal ganglia response. It kept our ancestors safe but it keeps us from taking risks. <br /><ul><li>Take a few deep breaths to calm your system then find a solution. </li></li></ul><li>2. The prefrontal cortex is the most sophisticated part of the brain but it uses the most energy. <br /><ul><li>Avoid frequent task switching.
  30. 30. Prioritize your day before you do anything else!</li></li></ul><li>3. Your brain has structures that serve to create interest as well as inhibit unwanted stimuli. <br /><ul><li>Eliminate distractions.
  31. 31. Meditate to create awareness around loss of attention and increase the capacity to refocus.
  32. 32. Move toward the positive rather than avoid the negative!</li></li></ul><li>More reading to deepen the learning <br />
  33. 33. Your Brain at Work <br />by David Rock<br /><ul><li>Written by a workplace coach
  34. 34. Practical solutions
  35. 35. The author uses the metaphor of a stage production to describe the brain. </li></li></ul><li>Choke : What the Secrets of the Brain Reveal About Getting It Right When You Have to<br />By Sian Beilock<br />Whether you want to make a great first impression or lower your golf score, this book is loaded with useful strategies. <br />By the way… the author is a <br />partan grad!<br />
  36. 36. Contact Information:<br /><br />651-483-5310 (o)<br />612-670-3019 (c)<br />Websites: <br /><br /><br />Twitter : AnnholmNet<br />Recommended Reading:<br />Listed and available @<br />