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The Milky Way
Design & Understand your business using
business geography
Annika Klyver, IRM
September 7th 2017
Intersectio...
2012…
… the enterprise & business
architecturce WoW is not working…
Something needs to be done
Too slow…
Too complex...
Too fragmented…
Not relevant…
Mindset ”Business vs IT”…
Too top down…with no power
For the expert...
From where are
we coming?….
In what direction are we going?
Frameworks &
Deliveribles
Sensemaking
learning &
co-creation
F...
Let’s meet in
Barcelona at the
Intersection
Conference!
A new base
…business geography…
… business capabilities &
maps…
…sensemaking, learning &
exploring…
Find the value flow…
Find the heartbeat…
Define the parts
A Business Capability definition
“A business capability is a well
defined, coherent and autonomous
component of the busine...
The Milky Way - a map based on business geography
Strategic Planning
Education Planning
& Contracting
Education
Program Cr...
Source&
Productify
Marketing & Sales
Strategic Planning
& Development
https://youtu.be/UB2iYzKeej8
”Documentation” turned into Stories & Guides
Use the maps & add
information & views
… in a constant dialouge with
”everybody”…
18271
Heatmaps
18271
…add the change portfolio perspective
Storprojektet
Storprojektet
E-dok
HR+
proj
Kalkylprojektet
Nya
Kund-
systemet
...
The Milky Way & the Project portfolio
Marknadsföring
Fakturera
Ekonomiuppföljning
HR, lön och bemanning
Genomföra transpor...
Budgets & Spend
The darker the larger % of total spend
Maintenance Areas
Sales & Distribution 26%
Commercial & Yield 24%
P...
The Milky Way & areas of responsibilities
Organisation
Marketing
Product Development &
Sourcing
Pricing Team Sales
Finance &
Follow Up
Customer
Service
Class
Delive...
Strategic Business Owner
/Capability Owner
Current State
of the
Business
Capability
Ongoing &
Planned
Changes &
Wanted Sta...
Customers - the
most important
focus …
… but there is more to it…
…the suppliers & other partners
Inspire, search & book classes
Prepare
At school
Customer Journey
Customer Journey & the Business Capabilities
Inspiration,
search &
book class
Prepare
Use &
develpe
my skills
further
In c...
18254
Innovate & Contract
Prepare
the class
Evalute &
Invoice
Give classes
Sell
Supplier Journey
How well is our interaction with Customers, Suppliers
& other parties working?
Products &
Services…
… business capabilities, value
flows, business models, product
& service portfolios
…how are they con...
© IRM AB All rights reserved
Business Owner
Project Specific Milky
Way:
- Business context
for Excursions
- Valueflow for
...
© IRM AB All rights reserved
Product Planning
SOURCING
PRODUCTIFY
CONTENT
INVENTORY
XX
INVENTORY
FIND/
BOOK
LOAD
INVENTORY...
© IRM AB All rights reserved
Product Planning
SOURCING
PRODUCTIFY
CONTENT
INVENTORY
XX
INVEN-
TORY
FIND/
BOOK
LOAD
INVENTO...
Milky Way: 2014 focused on areas to improve 2015 on value flow to improve
The products & services are flowing through the Milky Way
How well can we deliver a new class?
Status for the new class
”Vegetarian Cooking”
18271
The Product/Service delivery is enabled by the Business Capabilities
Strategic Product Owner
Product Lifecycle
Strategic Product Owner
Current State
of the
Product/
Service
Ongoing & Planned
Changes & Wanted
State for the
Product/
Se...
Combine outside &
inside
…customer perspective,
product development,
supplier interactions & the
internal
© IRM AB All rights reserved
Jeanne Ross – Digital Disruption
https://www.youtube.com/watch?v=7ao8_KE8_bM
What is in play?
”Designing Digital
Organisations” MIT 2016
The internal business
capabilities & their interaction
Custome...
18271
The interplay between
the value streams,
the products and the
internal capabilities
Strategic Business Owners
Strate...
What about time…
…current situation,
ongoing & planned
changes
…& the bright future
When are we? The Enterprise inertia…
Backlogs
Planned o ”packed”
change
Ongoing Change
Vision & GoalsGapCurrent State
Inno...
Go from Idea to Reality faster…
Backlogs
Planned o ”packed”
change
Ongoing Change
Vision & GoalsGapCurrent State
Innovation
How do
we get
started?
1 Create a good
enough map and
add the change
portfolio to it
2 Translate the
strategic
direction a...
https://www.youtube.com/watch?v=1mUDw0sRZV0
Paper town – the first 3,5 min
What you see,
is what you
get…
56
We are sensing
something new,
something very
interesting…
The balance between capabilities,
products, value flows and the
customers expectations…
What is in play? What is important...
The pressure from the customers..
Customized
Offer
Customized
Offer
Customized
Offer
Customized
Offer
Customized
Offer
Pro...
A balance between internal and external effectiveness
Customized
Offer
Customized
Offer
Customized
Offer
Customized
Offer
...
Referens: Dubbelt Effektiv, Martin Sköld
Double Efficiency
External Efficient
Internal Efficent
HighLow
High
Low
Value for...
A shift from Product Development…
Modules
Customized
Offers
Out
In
Out
In
Products
Customized
Offers
…to Module
Developmen...
What is in play
in the very core?
Interfaces & Interface Owners
Modules & Module Owners
Configuraton Rules
What you see, i...
…but it is not new at all when you think of it
Our maps of the world got more and more accurate
over time…
…and they were valuable in all stages
© IRM AB All rights reserved
The Milky Way
What you see, is what you get
What you get, is what you act on
Thank you! Questions? Contact?
Annika Klyver
Business Architect,
senior consultat
+46 722 12 11 49
annika.klyver@irm.se
ww...
Intersection x17 Milky Way Masterclass
Intersection x17 Milky Way Masterclass
Intersection x17 Milky Way Masterclass
Intersection x17 Milky Way Masterclass
Intersection x17 Milky Way Masterclass
Intersection x17 Milky Way Masterclass
Intersection x17 Milky Way Masterclass
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Intersection x17 Milky Way Masterclass

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The Milky Way Master Class. From Business Geography and Complexity to an intergrated shared knowledge of the External, Product and Internal Eco Systems and futher on to Module Development, do more with less.

What you see, is what you get & What you get, is what you act on!

Publicado en: Empresariales
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Intersection x17 Milky Way Masterclass

  1. 1. The Milky Way Design & Understand your business using business geography Annika Klyver, IRM September 7th 2017 Intersection X17 Barcelona What you see, is what you get
  2. 2. 2012… … the enterprise & business architecturce WoW is not working… Something needs to be done
  3. 3. Too slow… Too complex... Too fragmented… Not relevant… Mindset ”Business vs IT”… Too top down…with no power For the experts only… Agile, UX, customers, products ?!?!?!
  4. 4. From where are we coming?…. In what direction are we going? Frameworks & Deliveribles Sensemaking learning & co-creation From As-Is to To-Be Our alternatives – Scenarios Traceability Support & develope the product life cycle & the value flow
  5. 5. Let’s meet in Barcelona at the Intersection Conference!
  6. 6. A new base …business geography… … business capabilities & maps… …sensemaking, learning & exploring…
  7. 7. Find the value flow…
  8. 8. Find the heartbeat…
  9. 9. Define the parts
  10. 10. A Business Capability definition “A business capability is a well defined, coherent and autonomous component of the business and the business architecture. It is a composite of processes, information, competences, business rules, IT systems, and more...” IASA Sweden
  11. 11. The Milky Way - a map based on business geography Strategic Planning Education Planning & Contracting Education Program Creation & Pricing Commercial & Yield Management Sales & Distribution Education Delivery Follow Up & Finances
  12. 12. Source& Productify Marketing & Sales Strategic Planning & Development
  13. 13. https://youtu.be/UB2iYzKeej8
  14. 14. ”Documentation” turned into Stories & Guides
  15. 15. Use the maps & add information & views … in a constant dialouge with ”everybody”…
  16. 16. 18271 Heatmaps
  17. 17. 18271 …add the change portfolio perspective Storprojektet Storprojektet E-dok HR+ proj Kalkylprojektet Nya Kund- systemet Webbinfo projektet Lager projektetCRM 2.0 Kanal proj SFF SRT DRS Kurslev 2.0 Nytt ek systemNytt ek system Lager ek proj
  18. 18. The Milky Way & the Project portfolio Marknadsföring Fakturera Ekonomiuppföljning HR, lön och bemanning Genomföra transporter 2015-10-08 Ragnsell PA3 Annika Klyver Avsättning Ta emot Leverantörs- fakturor TelefoniKundportalen Ruttplanering Förbereda transporter Insamling Bearbetning Deponi Avsätta Avräknings- sammanställning Fakturaunderlag Kundfeedback Strategisk produkt och tjänsteutveckling Strategisk planering Produkt- o tjänsteutveckling Partnerskap Avtalshantering OrderhanteringRåvarulogistiks- planering Produktions- planering Ruttoptimering Ellemospilot Citylogistik XXX Prisprojekt Intäktsbokning New ERP Spårbarhet ABP
  19. 19. Budgets & Spend The darker the larger % of total spend Maintenance Areas Sales & Distribution 26% Commercial & Yield 24% Product Planning 13% Shared Capabilities 10% Product Packaging 9% Customer 8% Finance & Follow Up 5% Delivery 5% 24% 26% of tot. maint 9% 13% 5% 5% 8% > 25% 25 - 20% 10 - 5 % 15 - 10% < 5% 20 - 15 %
  20. 20. The Milky Way & areas of responsibilities
  21. 21. Organisation Marketing Product Development & Sourcing Pricing Team Sales Finance & Follow Up Customer Service Class Delivery Social Media Team Strategi development & Planning
  22. 22. Strategic Business Owner /Capability Owner Current State of the Business Capability Ongoing & Planned Changes & Wanted State
  23. 23. Customers - the most important focus … … but there is more to it… …the suppliers & other partners
  24. 24. Inspire, search & book classes Prepare At school Customer Journey
  25. 25. Customer Journey & the Business Capabilities Inspiration, search & book class Prepare Use & develpe my skills further In class -Get inspired -Make Broard search -Find offers -Find Product -Make a booking -Make Payment - Go to the school - Find Class Info, - Research things to read - Find Exercises - Buy Books - Recheck class details - Search for things to read - Book things to hand in - Study - Complain/Praise - Share on Social Media - Evaluate education - Follow up claims - Share experience - Student/Teacher Community – User Community? - Add on classes online
  26. 26. 18254
  27. 27. Innovate & Contract Prepare the class Evalute & Invoice Give classes Sell Supplier Journey
  28. 28. How well is our interaction with Customers, Suppliers & other parties working?
  29. 29. Products & Services… … business capabilities, value flows, business models, product & service portfolios …how are they connected?
  30. 30. © IRM AB All rights reserved Business Owner Project Specific Milky Way: - Business context for Excursions - Valueflow for Excursions - Business capabilities involved - Business Problems The Milky way & Excursion business owner 18515
  31. 31. © IRM AB All rights reserved Product Planning SOURCING PRODUCTIFY CONTENT INVENTORY XX INVENTORY FIND/ BOOK LOAD INVENTORY LOCAL BOOK X Project Specific Milky Way: - Interview with ProductOwner - Interview with Teams - Business Scenarios - Create a shared view - Solution Alternatives - Business Case The Milky way & Excursion process Stakeholders 18516
  32. 32. © IRM AB All rights reserved Product Planning SOURCING PRODUCTIFY CONTENT INVENTORY XX INVEN- TORY FIND/ BOOK LOAD INVENTORY LOCAL BOOK Coordinator Project Specific Milky Way: - Solution review meeting - Coordination - Architecuter by walking around The Milky way & Event project development 18517
  33. 33. Milky Way: 2014 focused on areas to improve 2015 on value flow to improve
  34. 34. The products & services are flowing through the Milky Way
  35. 35. How well can we deliver a new class? Status for the new class ”Vegetarian Cooking”
  36. 36. 18271 The Product/Service delivery is enabled by the Business Capabilities Strategic Product Owner
  37. 37. Product Lifecycle
  38. 38. Strategic Product Owner Current State of the Product/ Service Ongoing & Planned Changes & Wanted State for the Product/ Service
  39. 39. Combine outside & inside …customer perspective, product development, supplier interactions & the internal
  40. 40. © IRM AB All rights reserved Jeanne Ross – Digital Disruption https://www.youtube.com/watch?v=7ao8_KE8_bM
  41. 41. What is in play? ”Designing Digital Organisations” MIT 2016 The internal business capabilities & their interaction Customer Journeys Supplier Journeys The Network around us Products & Services Product & Service Portfolios Product Eco System Internal Eco System External Eco System
  42. 42. 18271 The interplay between the value streams, the products and the internal capabilities Strategic Business Owners Strategic Product Owner
  43. 43. What about time… …current situation, ongoing & planned changes …& the bright future
  44. 44. When are we? The Enterprise inertia… Backlogs Planned o ”packed” change Ongoing Change Vision & GoalsGapCurrent State Innovation
  45. 45. Go from Idea to Reality faster… Backlogs Planned o ”packed” change Ongoing Change Vision & GoalsGapCurrent State Innovation
  46. 46. How do we get started? 1 Create a good enough map and add the change portfolio to it 2 Translate the strategic direction and the most important challenges in to your Milky Way 3 Use the shared maps, insights and directions as a base for analysis, discussions, prioritizations and decisions. Backlogs Planned o ”packed” change Ongoing Change Vision & GoalsGapCurrent State Innovation Iterate as fast as you can…
  47. 47. https://www.youtube.com/watch?v=1mUDw0sRZV0 Paper town – the first 3,5 min
  48. 48. What you see, is what you get…
  49. 49. 56 We are sensing something new, something very interesting…
  50. 50. The balance between capabilities, products, value flows and the customers expectations… What is in play? What is important? Modules, components – could that be useful? Use as few parts as possible to create as many combinations as possible… New book – ”Double your effectivness – the art of getting a lot to become more by using less” (”Dubbelt effektiv - Konsten att få mycket att bli mer genom att använda mindre”)
  51. 51. The pressure from the customers.. Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Product Customized OfferCustomized Offer Customized OfferCustomized Offer Customized Offer Customized Offer Product Product Product ProductProduct Product Product Product Product ProductProduct Product Product Product Product ProductProduct Product Product Product Product ProductProduct Product Product Product Product ProductProduct Product Product Product Product ProductProduct Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer …forces us to develop new products
  52. 52. A balance between internal and external effectiveness Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Module Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Module Module Module ModuleModule M1 C23 41 M1 C23 41 M1 C23 41 …can enable us to use what we have to configure the customized offers Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized OfferCustomized Offer Customized OfferCustomized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer Customized Offer
  53. 53. Referens: Dubbelt Effektiv, Martin Sköld Double Efficiency External Efficient Internal Efficent HighLow High Low Value for our customers Value for us High Variation High Volumes Modules High Volume High Variation
  54. 54. A shift from Product Development… Modules Customized Offers Out In Out In Products Customized Offers …to Module Development and Product Configuration Referens: Dubbelt Effektiv, Martin Sköld It is based on a configuration logic, modules with clearly defined interfaces that can be combined in a number of ways to create customized offers.
  55. 55. What is in play in the very core? Interfaces & Interface Owners Modules & Module Owners Configuraton Rules What you see, is what you get...
  56. 56. …but it is not new at all when you think of it
  57. 57. Our maps of the world got more and more accurate over time… …and they were valuable in all stages
  58. 58. © IRM AB All rights reserved
  59. 59. The Milky Way What you see, is what you get What you get, is what you act on
  60. 60. Thank you! Questions? Contact? Annika Klyver Business Architect, senior consultat +46 722 12 11 49 annika.klyver@irm.se www.irm.se

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