1.
Introduction
Our team has been talking to experts in the world of
European fashion and retail technology to learn more
about which business trends to keep an eye on in the
coming months.
Brands are looking to stay competitive by involving more
AI and ecommerce technology into the sales strategy—
without losing the personal, luxury touch their consumers
love.

2.
Roberto Liscia
President - Netcomm and Executive Board Member - E-
commerce Europe
44% of customers expect strongly
established loyalty programs and
rewards. Another interesting number is
that 45% of customers ask for
personalized products and services!
“ “

3.
Zsuzsa Kecsmar
Co-founder - Antavo Loyalty Management Platform
When building the relationship with
customers you need to go beyond
transactions and build upon experiences,
exclusivity and advocacy.
“ “

4.
Leonardo Pecchioli
Co-founder and CEO - Keros Digital
As a channel, mobile is becoming more
and more important because it is seen as
the connector between online and offline.
“ “

5.
Lisa Targett
UK General Manager - Tribe
A great deal of opportunity lies in
exploring the creativity that everyday
customers have.
“ “

6.
Kelly Kowal
Director of Digital Marketing - Farfetch
Brands can avoid AI compromising their
luxury status by testing and really putting
their foot in the ring.
“ “

7.
Alex Loizou
Co-Founder & CTO - Trouva
Using AI in the fashion business is great
for unifying customer profiles online -
offline and to “marry” the two.
“ “

8.
Alice Carli
CEO - L’Autre Chose
Adapting to the new digital world is
probably easier for smaller companies.
Italian fashion brands and retailers need
to strike a balance between tradition and
innovation.
“ “

9.
Stefano Orrea
Sales and Marketing Director - Patrizia Pepe
There is a need for an innovative
structure and, while having people who
can internally support such innovation is
a must, there is also the need to
outsource.
“ “

10.
Lars Feldscher
Managing Director Astound Commerce DACH, Italy and
Member of the Management Board Astound Commerce
Italian fashion shoppers like curated
customer experience and with Amazon’s
heavily customized recommendation
system, they’re providing exactly what
customers seek.
“ “

11.
Gavin Williams
Director of Product Development - Farfetch
You can expect your customers to know
more than you do about your product
when they walk onto the store.
“ “

12.
Dr. Carsten Keller
VP Direct-to-Consumer - Zalando
Brands can no longer define where customers
can find them; just where they cannot find
them… Smaller brands in the Zalando
marketplace are being admitted to top spots
next to the big ones in order to complement
the experience.
“ “

13.
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