2. • Gatorade announces it’s new flavor, “The King”
powered by Lebron James. It’s tangy refreshing
flavor will leave you thirsty for more. Never
before has Gatorade got you feeling like royalty.
From early morning practices to championship
games, Gatorade is now … #ThirstForAKing

3. REFRESHING
REVITALIZING
INNOVATIVE
CONFIDENT
POWERFUL

4. ► AGE: 10-30 year olds
► Gender: Female/Male
► Shop at: Athletic chain stores (Dicks Sporting Goods,
Champs, Models, Sports Authority)
- Food Stores & Convenient Stores (Acme, Shoprite,
Stop & Shop, Costco, BJs, Foodtown, Wawa, 7eleven,
Quick Check, Sheets, etc.)
►Personality: Outgoing, enthusiastic, athletic, good taste
► What Social Media do they use?: Facebook, Twitter,
Instagram

5. - Theme: Miami Heat/Gatorade
- When: April 18,2014
- Where: American Airlines Arena
- Speaking: Lebron James will speak three times (start of the week,
week, mid week, and end of the week) promoting his new drink and
and thanking everyone for their support towards Gatorade, the
playoffs, and coming out to his launch event.
- Invited: Avid Miami Heat Fans, our target audience, and season
ticket holders (special prizes for them)
- Featured: Celebrities Kate Upton, Shaquille O’Neill, Tim Tebow

6. - LIVE DJ – CALVIN HARRIS
- SPECIAL APPEARANCE – DAVID GUETTA, BEYONCE, DRAKE,
& NICKI MINAJ
- : LASER SHOW
- : Celebrity basketball game featuring Miami Heat Trotters
- BASKETBALL FREESTYLERS
- VINE CONTEST
- BEST VINE VIDEO OF THE FREESTYLERS WINS A
CHANCE TO PLAY LEBRON IN A 1 VS 1
- IF WON, YOU WILL RECEIVE 10% OFF MIAMI HEAT
GEAR

7. • MEET & GREET THE STARS
- TWITTER CONTEST: IF YOU TWEET THE BEST PICTURE OF
YOUR MEET AND GREET & WHY IT MEANT SO MUCH TO YOU,
YOU WILL BE ENTERED IN A CHANCE TO WATCH A MIAMI
HEAT GAME WITH YOUR FAVORITE PLAYER OR MUSICAL
ARTIST
• RELAY RACES & SCAVENGER HUNT
– SCAVENGER HUNT (SEASON TICKET HOLDERS): RETIRED &
ACTIVE PLAYERS WILL BE SCATTERED AROUND THE AREA
POSTING THEIR LOCATION ON INSTAGRAM, THE FANS WILL
HAVE TO FIND THEM. ONCE FOUND THEY WILL HAVE TO
COLLECT AN ITEM FROM THAT PLAYER & THE FIRST TEAM
FINISHED WILL RECEIVE 10% OFF ON THEIR NEXT TICKET
PURCHASE & A COMPLIMENTARY T-SHIRT OF GATORADE

8. MANNY PUIG
• LIVE ALLIGATOR
DEMONSTRATION
FEATURING
MANNY PUIG
• SEE ALLIGATORS
UP CLOSE
• WATCH HIS
UNIQUE TRICKS
• FREE FOR ALL
FANS!!

9. ATHLETES ALL AROUND THE
WORLD – BIG, SMALL, TALL, SHORT,
YOUNG, OLD, ACTIVE, RETIRED,
ETC.

10. START: after the regular Miami heat
season (April 18, 2014)
END: Timeless