1. Corporate Profile
Version 1.0
20th
November 2015

2. Ahlan wa SahlanA short introduction
1.0

3. Agency Overview
It’s the 21st century. Consumers are switched on to
marketing, and the hard sell is dying. You need to be
clever to get real value for money from campaigns these
days, and brand activation is exactly that: clever.
Brand activation stimulates consumers’ interest and trial of
products by seamlessly integrating multiple communication
channels, and using these to deliver the brand’s core
values and messages in a thoughtful and cohesive way.
At ACTIVATE, we devise and deliver brand activation
campaigns that influence purchase behaviour, and turn
shoppers into buyers.
We are a
leading, integrated
Marketing Agency

4. Agency Overview
Our holistic approach creates positive lasting relationships
between brands and consumers – because we engage
shoppers in exciting, unusual and unforgettable ways at
every stage of their journey to purchase.
And, we back up our fresh campaign concepts with
considered research and serious marketing muscle.
Innovative
360°
Marketing

5. -
Founded by
Anton Bakerjian & Rana Haddad
now boasting a multicultural diverse
team of over 120 specialists
from all media disciplines
from all around the world
Agency Overview
Like the Dynamic and diverse Middle east region, our
proud local agency has already built a track record of
accomplishments within a very short period of time.
Serving clients with a unique
integrated mix of new & traditional
media, with a flavour of deep local
culture understanding.

6. Agency Overview
KH
Finance | Health | Retail | Real Estate | Automotive | Food | Telecom | Electronics
Brand Experience
Our Clients

7. Agency Overview
It all starts with
The Big Idea
We create immersive brand marketing campaigns and then bring them to
life across multiple channels, building the long-term emotional connections
that form the backbone of strong brands.

8. Agency Overview
Digital & SocialBranding & Creative
Brand development
Corporate literature
Photography
Copywriting
Video
Campaigns & strategy
Web design & development
Social media
PPC
SEO
Email marketing
Mobile apps & Games
Experiential
Signage
Retail
POS Solutions
Digital display
Augmented reality
Exhibition Stands
Activations & Roadshows

9. Why use an
integration of
traditional
and digital
media?
To enjoy the best of both worlds, combining the
two sides of the coin and thus gaining flexibility.
Keep you brand up to date with an ever changing
and sophisticated media environment and
industry.
To gain the services of not only a dedicated
Account Manager but a Relationship Manager
who will love your brand as much as you do, if not
more.
To access all your media needs from one buying
point, which is more cost-effective and efficient.
Agency Overview

10. Our Capabilities
Why is Activate the most suitable agency for your company?
2.0

11. Why
Activate?
Capabilities Brief
A team of local creative people, project managers, business planners &
Tech savvy geeks spread across the region.
Being an integrated agency allows us to use our various services for the
success of the account, whenever required.
Having a full production studio, delivering video, graphics, photography
& Audio multimedia, allows us to deliver the right message to your
targeted audiences.
We combine an expertise of being a local agency with an international
standard of delivery, bringing a unique mix which benefits all our clients.
We have an amazing track record of managing some of the biggest
clients in the region, helping them achieve their objectives.
We keep ourselves on top of the game, always looking for the latest
technical and human resource solutions from all over the world
We accommodate more than 15 nationalities,which is a close reflection of
what the UAE is about while helping us understand the need of our clients.

12. Our Work
3.0

13. Agency Overview
Branding
& Creative

14. Agency Overview
Our aim is to gain a deeper understanding of your
business to decide upon the most effective strategy and
creative execution for your campaign. We will work with
you to understand your brand values, your proposition and
overall vision. Our team of professionals will then gather
information on the market place looking at industry trends
as well as the demographic profile of your target audience
and your key competitors. With this research, we will
develop ‘the big idea’ combining a reliable strategy with
innovative creative design. This will be delivered and
measured according to your set objectives ensuring that
you stay on track to meeting your KPIs.
Campaigns
& strategy

15. Portfolio
Kraft Collect 5 & Win Promotion

16. Portfolio
Trust - LaGermania Campaign

17. Portfolio
Toyota Launch Campaign

18. Portfolio
Anchor Ramadan Campaign

19. Portfolio
Toyota Your Companion Campaign

20. Portfolio
Jibal Market’s Launch

21. Portfolio
Hino Relaunch Campaign Jibal Samsung s5 Campaign

22. Toyota Winter Campaign
Portfolio

23. Agency Overview
When searching for a brand marketing agency it is
essential to choose a company which understands
the difference between creating a corporate
identity and developing a brand. We have
evolved identities, created straplines, produced
graphics and devised brand guidelines for many of
our clients. Regardless of the size of the project our
approach never changes. We research,
understand, analyse, develop and rationalise to
produce branding which reflects unique selling
points.
Brand
development

24. Portfolio
RT Bank Brand Development

25. Portfolio
Qarar Brand Development

26. Portfolio
Qarar Brand Development
www.qarar.com
Name
Business Central Towers,
Office 2401#A, Sheikh Zayed Road,
Dubai Media City, P.O.Box 72297,
Dubai, UAE.
Tel.: 9501-435-4-971+,
Fax: 9595-435-4-971+,
Email: WAM.holdings

27. Portfolio
Future City Identity & Master Visual

28. Agency Overview
Inspirational photography can bring a marketing campaign
to life. Our photographers produce spectacular images
which capture the essence of a brand and provide a
creative resource which can be utilised across a number of
marketing channels.
Photography

29. Portfolio
Lifestyle Photoshoot

30. Agency Overview
We offer an expert in-house copywriting service allowing
you to influence, inform or persuade your target audience
through your content. From press releases to websites,
advertising to brochures, we will establish a voice for your
brand and ensure that your key messages are both
consistent and clear. Through fresh, high quality copy you
can attract customers, drive engagement and build trust in
your brand helping you to establish loyalty and build
long-term relationships.
Copywriting

31. Portfolio
Anchor Growth Guide Booklet

32. Portfolio
Toyota Flyer

33. Portfolio
First Group Brochure

34. Agency Overview
Video can breathe new life into a website, campaign,
event or outdoor digital media improving its appearance
and increasing interaction
Our video services include:
Pre-production | Storyboard creation | Script writing | Talent
sourcing and casting | Directing | Filming | Post-production
and editing | Motion graphics and CGI | Integration with
other marketing channels
Video

35. Portfolio
SAMSUNG
SHOWROOM LAUNCH

36. Portfolio
SAMSUNG 10 Year
Anniversary

37. Portfolio
USAID IRAQ FORAS
ANIMATION

38. SAMSUNG WHEEL
OF FORTUNE

39. LA GERMANIA IRAQ ANIMATION

40. Agency Overview
Digital
& Social

41. Agency Overview
Our web design and development agency create
user-friendly, attractive and engaging websites.
We specialise in innovative ideas and will ensure that your
website is strategically designed to not only represent your
brand, but also to deliver high levels of user engagement
and customer conversion. As the digital world continues to
change, we can ensure your website remains modern and
fresh by regularly reviewing the functionality and design
making any necessary alterations.
So, if you are looking for a website that achieves
beneficial Google placement, attracts and maintains traffic
through a user-centered design and functionality, and
providing a competitive edge, then we can help.
Our expertise spans across Website design
Mobile websites | Landing pages | Functionality User
testing | PHP developments | Responsive design
CMS developments
Web design
& development

42. Portfolio
Z&N Furniture Website
www.zandn.ae

43. Portfolio
TickyPicky Website
www.tickypicky.com

44. Agency Overview
We are social media marketing experts and have the
capabilities and experience to define online strategy and
execute a targeted campaign which creates a buzz around
products or services. From Facebook, LinkedIn and Twitter,
to YouTube, forums and blogs, our team understands how
to use social media to gain a competitive advantage. In
addition, detailed monthly reporting analyses online
visibility to shape the ongoing campaign and provides
useful insights into what consumers are saying about a
brand.
Our social media marketing services include:
Content planning | Channel management
Blog creation, development and monitoring
Brand building | Crowdsourcing | Social listening
Social media

45. Portfolio
Jibal SAMSUNG
Facebook Fan Page Managment
https://www.facebook.com/
jibal.samsung/

46. Portfolio
Trust Electronics
Facebook Fan Page Managment
www.facebook.com/TrustIraq.

47. Portfolio
SAS Automotive
Facebook Fan Page Managment
www.facebook.com/sas.

48. Portfolio
Mercedes-Benz Iraq
Facebook Fan Page Managment
https://www.facebook.com/
MercedesBenz.BCM/.

49. Portfolio
TickyPicky FB
Online Store
https://www.facebook.com/
tickypickystore/

50. Agency Overview
Pay-Per-Click (PPC) advertising is an effective method of
quickly improving the visibility of your website or campaign
in search engines and on social channels. Whether its a
Facebook news feed ad, a promoted tweet, a YouTube
pre-roll ad or an ad within the Google display network; it
can help increase your revenue.
Our powerful reporting tools and on-going campaign
monitoring ensure that your investment is carefully managed
to deliver the optimum results. Our proven track record in
PPC advertising strategy and campaign implementation has
delivered an excellent return-on-investment for a number of
clients and helped their businesses to grow.
Our PPC advertising agency services include:
Market analysis | Professionally written copy
Keyword research | Search marketing consultancy
PPC campaign management | Analytics and reporting
PPC

51. Agency Overview
Search Engine Optimisation (SEO) is one of the most
powerful methods of improving the performance of a
website by increasing levels of traffic, through a higher
placement in search engine listings.
There are many factors which influence how a search
engine assesses the credibility of a website; cutting-edge
design alone is not enough. As a well established SEO
agency, we believe that it is vital to implement an SEO
strategy and integrate it with other marketing efforts. We
carefully plan out bespoke SEO strategies for each client;
including quality on-page and off-page SEO services.
We have a proven track record and a dedication to
implementing search marketing strategies that are in line
with Google’s vision. Our in-depth understanding of the
latest techniques has resulted in fantastic results and
numerous benefits to our clients’ businesses.
Our specialist SEO agency services include market
analysis, professionally written copy, keyword building,
on-page and off-page optimisation, link building, and
search marketing consultancy along with analytics and
reporting.
SEO

52. Agency Overview
Whether for web or mobile, a site will be designed to
improve the usability, effectiveness and overall experience
for a customer. Through working with you to understand
your business and your customer, we offer expert advice to
ensure that the design increases interactivity, maximises
selling opportunities, reduces bounce rate and enhances
the customer’s perception of your brand.
Our user experience process includes:
User research | Online surveys | Personas |
Competitor and best practice reviews | Site audits |
Card sorting | Content audits | Wireframes |
Sitemap| User journeys | Customer experience maps
| Service design techniques | User testing
User
experience

53. Agency Overview
Email marketing is an efficient and cost-effective method of
targeting databases, increasing traffic to online touchpoints
and ensuring a business remains at the forefront of its
customers’ minds. Our First Class email-marketing solution
analyses a number of metrics to assess campaign
performance and measure return on investment. The First
Class email marketing software package offers a
user-friendly interface, with detailed reporting tools to
evaluate success, and assistance with search engine
optimisation from generating targeted web traffic. Contact
us now for a demonstration.
Email
marketing

54. Portfolio
CDA Emailer

55. Portfolio
Cravia Emailer

56. Agency Overview
Every day millions of people use applications on their
smartphones or tablets, and utilising this technology will
help a business to reach a whole new audience. We can
devise a bespoke Android or iOS application which is
aligned with brand values and complements business
activities. From app design, build and launch, our team
will project manage all aspects of its creation to ensure the
best value.
Mobile apps
& Games

57. Portfolio
A6FR Navigation Application

58. Portfolio
Tayrni Flight Application

59. Portfolio
Facecup Fortune Telling Application

60. Portfolio
3boodi gaming Application

61. Agency Overview
Experiential
Marketing

62. Agency Overview
Our highly skilled team work on designing point of
purchase, point of sale and original display stand solutions.
Typically we will discuss ideas with a customer at the
outset, show samples of similar work, brainstorm creative
options and then get to work on design!
We begin our process with our creativity and your vision.
Ideas are created by several different methods including
free-hand sketching, 3D software, CAD work, online
prototyping. This process involves leveraging off our
extensive experience in the industry, your own insights into
your target consumers, state-of-the-art software tools and a
little inspiration!
Retail
POS Solutions

63. Agency Overview
Utilising the expertise of our production & engineering
team, we offer complete solutions to any signage project.
Our experience covers a broad range of signage
requirements including large format banners, building
wraps, hoarding design and fit, way-finding and
directional signage, internal graphics and displays. We
coordinate and manage the job from site survey and
concept through to delivery, production and fit for clients
across the regions we operate in.
Signage

64. Portfolio
Panadol Retail Signs

65. Portfolio
POS Signs
Kraft Lightbox
Danone Signs

66. Portfolio
CadburyCustom Checkout Chillers Flake Upright Chiller Flake Retail Stand

67. Portfolio
Cadbury Special Display Cadbury Hanging unit

68. Portfolio
Mondelez Consumer Promotion

69. Portfolio
Anchor Disney POS Campaign

70. Portfolio
Guerlain Branding

71. Agency Overview
We take an innovative approach to digital signage and
digital out of home display, working with advanced
suppliers in the market and pushing new technology and
display systems as they are being developed. Through
research and development by visiting international shows
and collaborating with key partners we always strive to
offer a suitable solution, both cost effective and innovative.
Digital display

72. Portfolio
Infinity Digital Display

73. Agency Overview
Augmented reality sees the blurring of the lines between the
digital realm and the real world. This could be through a
CGI image or animation appearing when an augmented
reality marker is presented to a web cam, or delivering
real-time information laid over a mobile phone camera
image to guide somebody around a city or find the nearest
tube station. Augmented reality offers the potential to be
truly innovative.
Augmented
reality

74. Portfolio
Emaar Augmented Reality

75. Agency Overview
Activate’s creative teams along with its unique structure will
deliver high impact designs in response to client project
briefs. Our simple yet innovative designs will allow you to
display your brands and products and get them noticed.
We will ensure your marketing budgets go further but your
brands and products will be presented better.
A first class service.
Exhibition
Stands

76. Portfolio
CAPITALD Casting Stand

77. Portfolio
SAS Toyota Booth

78. Portfolio
Jibal Activation Booth

79. Agency Overview
Activate’s creative teams along with its unique structure will
deliver high impact designs in response to client project
briefs. Our simple yet innovative designs will allow you to
display your brands and products and get them noticed.
We will ensure your marketing budgets go further but your
brands and products will be presented better.
A first class service.
Activations
& Roadshows

80. - 100,000 unique interaction.
- 150,000 samples.
Portfolio
Mondelez Newroz Festival

81. Portfolio
Coca Cola
Door-to-door
Sampling

82. Portfolio
Zain
University Activation

83. Portfolio
Anchor Back to School Activation

84. Portfolio
Anchor Back to School Activation

85. Portfolio
Ford Activation

86. Portfolio
Jibal | Samsung
S5Launch EventErbil,
Korek Mountain

87. Portfolio
Anchor Flip & Win Activation
600

88. Portfolio
Anchor Flip & Win Activation

89. Portfolio
Asiacell
Kirkuk Flyer Distribution

90. Portfolio
Asiacell
16 Cities New Offer Activation

91. www.activate-mena.com
UAE - IRAQ - KSA - JORDAN
Let’s Talk!
/Activate.Mena Activate Communications MENA
info@activate-mena.com