Growth Hacking SEO with Adlift

Anton Shulke
Anton ShulkeDuda, Head of Influencer Marketing
ADLIFT – DELIVERING DIGITAL ROI
Growth Hacking SEO with AdLift
5 SEO Power Hacks to Drive Organic Market Share
Prashant Puri
CEO & Co-Founder, AdLift
Introduction
Prashant Puri, CEO & Co-Founder, AdLift
• Ex - eBay, AT&T and Yahoo!
• 15+ years of digital marketing experience across F500 and startups.
• Clients include (past/present): PayPal, Walmart, Airbnb, OYORooms, Fortis Healthcare,
Max Life Insurance to name a few.
• prashant@adlift.com
2
About us & Our Achievements
Founded in 2009, AdLift provides customized digital
media strategy and search marketing solutions for
online businesses in the North American and Asian markets
AdLift has assembled a world-class technical team of
search marketing experts from firms such as Yahoo,
eBay & Adobe Digital
AdLift’s unique value proposition has been recognized
by fortune 500 companies including PayPal, Walmart,
Overstock, AirBnB
100+ person team - located in San Francisco,
CA ,Gurgaon, Bangalore & Mumbai
Running campaigns across
100+ sites
Optimizing
300K keywords
Managing
$25M
in digitalmarketing spend
Deliveredresults& gained
trust
$
3
4250+ Global Clients in 11
Years
4
250+ APAC Clients in 11 Years
5
#1
6
#1 – Synergies Between Paid and SEO
7Source: Google Analytics | SEMRush
#2
8
#2 – Scaling Interlinking
9
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000
NON-BRANDIMPRESSIONS
INTERNAL LINKS
Increasing the # of Interlinks
within your website
increases Non-Brand
Impressions
Source: Google Search Console/AdLift Data
#3
10
#3 – Hacking Backlinks/Content Marketing
11Source: SEMRush Blog
Content Lift Does This at Scale
#4
13
#4 – Competitor Insights
14Source: SEMRush
Traffic by
Source: Analyze
% of SEO Traffic
Driven by
Competitors
#4 – Competitor Insights
15Source: SEMRush
Analyze Keyword Position Spread For
Competitors
#4 – Competitor Insights – Keyword Gap
Analysis
16Source: SEMRush
#5
17
#5 – Increase Page Speed
18
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Growth Hacking SEO with Adlift

  • 1. ADLIFT – DELIVERING DIGITAL ROI Growth Hacking SEO with AdLift 5 SEO Power Hacks to Drive Organic Market Share Prashant Puri CEO & Co-Founder, AdLift
  • 2. Introduction Prashant Puri, CEO & Co-Founder, AdLift • Ex - eBay, AT&T and Yahoo! • 15+ years of digital marketing experience across F500 and startups. • Clients include (past/present): PayPal, Walmart, Airbnb, OYORooms, Fortis Healthcare, Max Life Insurance to name a few. • prashant@adlift.com 2
  • 3. About us & Our Achievements Founded in 2009, AdLift provides customized digital media strategy and search marketing solutions for online businesses in the North American and Asian markets AdLift has assembled a world-class technical team of search marketing experts from firms such as Yahoo, eBay & Adobe Digital AdLift’s unique value proposition has been recognized by fortune 500 companies including PayPal, Walmart, Overstock, AirBnB 100+ person team - located in San Francisco, CA ,Gurgaon, Bangalore & Mumbai Running campaigns across 100+ sites Optimizing 300K keywords Managing $25M in digitalmarketing spend Deliveredresults& gained trust $ 3
  • 4. 4250+ Global Clients in 11 Years 4
  • 5. 250+ APAC Clients in 11 Years 5
  • 7. #1 – Synergies Between Paid and SEO 7Source: Google Analytics | SEMRush
  • 9. #2 – Scaling Interlinking 9 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 NON-BRANDIMPRESSIONS INTERNAL LINKS Increasing the # of Interlinks within your website increases Non-Brand Impressions Source: Google Search Console/AdLift Data
  • 10. #3 10
  • 11. #3 – Hacking Backlinks/Content Marketing 11Source: SEMRush Blog
  • 12. Content Lift Does This at Scale
  • 13. #4 13
  • 14. #4 – Competitor Insights 14Source: SEMRush Traffic by Source: Analyze % of SEO Traffic Driven by Competitors
  • 15. #4 – Competitor Insights 15Source: SEMRush Analyze Keyword Position Spread For Competitors
  • 16. #4 – Competitor Insights – Keyword Gap Analysis 16Source: SEMRush
  • 17. #5 17
  • 18. #5 – Increase Page Speed 18