1. ITAI SADAN, CO-FOUNDER & CEO
How Should
Agencies React to AI?

2. Too much AI
Where we are today

3. Everyday a new AI
marketing tool emerges
promising SMBs instant
results

4. Dramatic headlines are
published daily
questioning agencies’
value in the AI world

5. Avoid Reacting To The:
Hype Cycle

6. Tracking emerging technologies
from hype to productivity
Gartner Hype Cycle
Time
Hype

7. Tracking emerging technologies
from hype to productivity
Gartner Hype Cycle
Time
Hype

8. ChatGPT is “launched*”
Gartner Hype Cycle
Time
Hype
GPT 2/3 is actually a few years old
but only recently became popular
with ChatGPT.

9. Where we are today
Gartner Hype Cycle
Time
Hype

10. Google Trends
“ChatGPT” Google Searches
Worldwide Past 12 months All categories Web search
100
75
50
25
15 May 2022 4 Sep 2022 24 Dec 2022 16 Apr 2023
Interest over time
Feb 2023 Apr 2023 May 2023

11. Where you should be focused on,
implementing new technologies
Gartner Hype Cycle
Time
Hype

12. AI can support agencies in
many impactful ways
Research Task
automation
Ideation Virtual
assistance
Content
generation Campaign
Automation

13. Research Task
automation
Ideation Virtual
assistance
Content
generation Predictive
analysis
Digital Marketing Strategy
A Cohesive

14. A cohesive digital marketing
strategy means
Deeply understanding
the clients’ business
needs, challenges and
opportunities
Formulating a plan
leveraging those
unique opportunities to
drive business growth
Executing on that
plan by orchestrating
between different
tools

15. A cohesive digital marketing
strategy means
Deeply understanding
the clients’ business
needs, challenges and
opportunities
Formulating a plan
leveraging those
unique opportunities to
drive business growth
Executing on that
plan by orchestrating
between different
tools

16. A cohesive digital marketing
strategy means
Deeply understanding
the clients’ business
needs, challenges and
opportunities
Formulating a plan
leveraging those
unique opportunities to
drive business growth
Executing on that
plan by orchestrating
between different
tools

17. In a reality where SMBs are
constantly expecting MORE,
faster, a holistic strategic
approach is needed more
than ever.
More Content More Platforms
More Leads More Speed More Revenue
More Compliance More Personalization

18. Growing your agency with AI
New
Customers
Existing
Customers
● Downmarket (lower entry points)
● Scale offerings
● Optimize existing service to do better
Scale/Cost Reduction
Challenging for an incumbent
agency, opportunity for a new
agency
● SEO
● Content Marketing
● Automated Social
Things you’re not doing:
Existing Services New Services

19. for Your Agency
The Outcome

20. Increased growth driven by:
Efficiency Speed Quality Variety
Cost

21. for Your Clients
The Outcome

22. Heightened Customer Value
Going live and updating content faster, thanks to increased site building
productivity and management
Accelerate Time To
Revenue

23. Going live and updating content faster, thanks to increased site building
productivity and management
Accelerate Time To
Revenue
Heightened Customer Value
Support chatbots, personalized product recommendations and tailored
promotions
Better CX at Scale

24. Heightened Customer Value
Going live and updating content faster, thanks to increased site building
productivity and management
Support chatbots, personalized product recommendations and tailored
promotions
Accelerate Time To
Revenue
Better CX at Scale
As they’re constantly fueled by super relevant and higher converting
content
Higher Engagement

25. Heightened Customer Value
Going live and updating content faster, thanks to increased site building
productivity and management
Support chatbots, personalized product recommendations and tailored
promotions
As they’re constantly fueled by super relevant and higher converting
content
Accelerate Time To
Revenue
Better CX at Scale
Higher Engagement
Thanks to automated SEO optimization capabilities and better content
quality
Better
Discoverability

26. Heightened Customer Value
Going live and updating content faster, thanks to increased site building
productivity and management
Support chatbots, personalized product recommendations and tailored
promotions
As they’re constantly fueled by super relevant and higher converting
content
Thanks to automated SEO optimization capabilities and better content
quality
Accelerate Time To
Revenue
Better CX at Scale
Higher Engagement
Better
Discoverability
Thanks to increased efficiency on business operations across-the-board
Reduced Costs

27. AI is reshaping how SMBs are running
their business. Thus, agencies must
rethink the way they support them and
create value
The bottom line

28. ITAI SADAN, CEO
Thank you