SlideShare una empresa de Scribd logo
1 de 16
Descargar para leer sin conexión
9 cases of
        Anton Breman’s
professional effort in Asia
Anton Breman                                                                                                      Industrial Designer at Summer Design Office
                                                                                                                  WEB LINK


                                                                                                                             Tranås, Sweden June – August 2007
                                                                                                                             The position involved; Design strategy, brand identity, interior design and brand


           Resume
                                                                                                                             communication.

                                                                                                                             Temporary design office with the intention to let students and business meet and gain
                                                                                                                             experience from each other, 7 projects were carried out in varies fields from playground layout,
                                                                                                                             furniture to new business development.

                                                                                                                             My main customer, DK Data Kontor desired to transform their business framework from a
                                                                                                                             traditional office supplier to a service oriented business model. We presented a verbal and
                                                                                                                             visual identity concept, reframing their service offering in a simple and dynamic package called
                                                                                                                             the DK-Box. While sustain there long history as an office supplier we also created a flexible
                                                                                                                             and affordable retail interior that communicated there new direction.
                                                                                                                             www.dkdata.se
           Summary
                                                                                                                             Industrial Design Intern at Springtime
                                                                                                                  WEB LINK

           With a passion for life improvement as well as business development my professional journey
                                                                                                                             Amsterdam, The Netherlands, June – August 2006
           has provided me with a global and multicultural mindset. From various consultancies and
                                                                                                                             The position involved; Brand extensions, brand strategy and concept development
           discipline across the globe cultivating a broad and deep awareness of how design efforts can
           boost, recover and transform business across the market landscape.
                                                                                                                             During my internship at Springtime I was running two brand extension projects.
                                                                                                                             One for the Dutch furniture brand Lintelo, where the focus was on creating new design
           I act in the crossroads of design, research insight and business strategy to create awareness,
                                                                                                                             concept exploration the brands extension possibilities. The second project was for an erotic
           clarity and direction for organizations and brands. Considering usability, viability and feasibility
                                                                                                                             product distributor where we explored various verbal and visual frameworks for new marketing
           creating sustainable directions that will narrow the gap between business goals, solution
                                                                                                                             and sales channels.
           offering and users experience, for better products, services and system for the stakeholders.

                                                                                                                             Industrial Design intern at Smart design
            I am striving to utilize my enthusiasm, experience and awareness in a proactive international         WEB LINK

           environment to boost, recover and transform business. Design thinking for business
                                                                                                                             New York, USA March – June 2006
           development
                                                                                                                             The position involved; User testing, product design, soft/hard prototyping.

           Work experience:                                                                                                  Exposed to numerous kitchen appliances project I embraced the Smart design philosopher
                                                                                                                             in user centric design while developing products through several concept exploration, user
                                                                                                                             testing, and prototypes. It also lead to my first product that reached the market, an oven mitt
           Design Strategist at PEGA D&E
WEB LINK
                                                                                                                             for OXO that later on was sold at Target.
           Taipei, Taiwan, May 08 – May 09
                                                                                                                             Industrial Design Intern at Ergonomidesign
           The position involved; Design strategy, strategic design, design management, design                    WEB LINK

           research, NPD, product identity and Asian OEM/ODM business.
                                                                                                                             Stockholm, Sweden Sep 2004 – Sep -05
                                                                                                                             The position involved; Brand identity, product design, user studies, ergonomic and concept
           PEGA D&E one of the leading OEM/ODM companies in the 3C and IT field in Asia, the
                                                                                                                             design
           position has given me hands on working experience in the consumer electronic manufacturing
           environment. As a member of the insight and strategy team, I had the opportunity to support
                                                                                                                             During my internship at Ergonomidesign I worked on various design challenges that enriched
           the design team, sales, management and tier one customers with market research as well as
                                                                                                                             my perception of how design can be used as a powerful tool for brands, products and users.
           consumer insights transforming them into innovative business strategies, products and service
                                                                                                                             While being part of brand strategy project for Optimus outdoor equipment I experienced how
           offerings.
                                                                                                                             design can be used as a powerful tool to boost and transform businesses. The first product
                                                                                                                             from there redesign was launched in March 2006.
           I have also had the privilege to support management and corporate decision makers with
                                                                                                                             With Ergonomidesigns emphasis on ergonomic and universal design I experienced the
           programs, process and information for a more efficient and effective management as well as
                                                                                                                             complexity and importance of connecting human behaviors and anatomy to objects. Through
           NPD process. Preserving existing constellations and cultures create new platforms that could
                                                                                                                             hands on in context user studies and prototyping in the development of hand-heald tools and
           lead the organization into new paradigms.
                                                                                                                             automotive interior.
Education:                                                                                         Awards:
           MA Industrial Design LTH Sweden2001-07                                                             Special prize Nike Play award 2005
WEB LINK

           As a student at IKDC, Ingvar Kamprad Design Centre, I reserved a broad platform in                 The special prize was to visit the NIKE World Headquarters in Portland where we had the
           visualization, functionality and esthetics. LTH was an international environment where we in       opportunity to work side by side and learn from professional footwear designer. While
           numerous courses collaborating and learned from international well known key players in the        following there process and requirement we where able to experience the procedure and
           design scene. Given me the foundation in development of product services and systems with          steps in the development of a NIKE Skateboard model that lead to a customized NIKE SB
           a sustainable perspective.                                                                         concept shoe.


                                                                                                              1: price Culinary Cup 2005
           Collaboration projects:
                                                                                                              The theme of the contest was to create and visualize two meal concept for 2010, one for
           NASA – LRT 2006                                                                                    weekdays and one for parties.
           The project involved; Scenario planning, scenario role play, product life scenario and product
           design.
                                                                                                              With a cross-disciplinary team involving food chemist, chefs and designers we worked side
                                                                                                              by side to tailor make the meals for tomorrow. It showed me the importance and power of
           Design for extreme environments was a school project in co-operation with NASA and there
                                                                                                              how different disciplines can work together to innovative with a holistic approach, considering
           planned lunar expedition 2020. With a close collaboration with NASA and a one month on site
                                                                                                              users, nutrition, preservation, branding and distribution.
           camp at NASA, JSC in Houston, Texas, USA. We where exposed to the complexity and safety
           measurements that NASA is requiring for there programs. It also put our design skills at test
                                                                                                              Juries citation”Two cross-disciplinary innovative concepts with a futuristic approach”
           and showed us how you with a design mentality can solve complex problems under extreme
           condition while taking in consideration the entire lunar expedition from earth and back again.
                                                                                                              2: end price in Future Sound of Sweden 2005
           The collaboration resulted in a low-tech human powered lunar rescue vehicle that allowed the
           astronaut’s to move twises as fare on the same metabolic load and therefore expanded the           Sub - satellite sound system for portable music as mp3.
           aria they could explore on the lunar surface. Challenging and rewarding.

           Other collaboration projects IDEO, Royal College of Art, Ikea, Atelje lyktan, Tetra pack, Zenith
           Design


           FIDU (preparing industrial design education) 2000-01
           The main focus of the education was concept development and visualisation that we used to
           apply for various Industrial Design educations.


           AC Art College Gothenburg 2000
           Basic oil painting, photography and sculptural studies.
                                                                                                                                                                         anton.breman@gmail.com
           AAC (Academy of Art College) San Francisco 1999-01                                                                                                              www.antonbreman.com
           Industrial Design program learning basic principles in drawing and sculpturing
1 The Hat Workshop                                                                                                                                                                                            Extracting Information    Organizing Information

                     Goal;
                     Accomplish the management goals at PEGA D&E.

                     Objective;
                     Create a workshop that helps the staff to
                     understand the organizations goals.
                     Visualize the organizations goal and define the
                     objectives.
                     Build ownership of the objectives over team.

                     Outcome;
                     A road map that guides the organization to
                     its goals, dividing the action items over the
                     organization by taking advantage of its internal
                                                                                                                                                                                                                                        Creating Action Plan
                     resources.
                     Link to HW presentation on slideshare




                                                                                                                                                                                                              Team Building Exercises


 Current                                                                                                                                    Future
                                                                                                             2010
                                                                                                                                                     2015 Own Brand Launch
                                                                                                                                                     (sustainable products)




                                                                          Information & Facts
                     - Encourage the right mindset & have fun.




                                                                                                                                                     D+M No Limits
                     - Weird, wild, wacky and o the wall,
 Rules & Guideline




                                                                                                                                                     2012~2015
                     - Let no good idea go unheard.
                     - Use both sides of your brain.




                                                                               Opportunities
                     - Record your progress.
                     - Quantity not quality.
                     - No idea too stupid.




                       ideas are welcome.




                                                                                                             Goal Gain Market recognition
                     - Watch the clock.




                     - Build on ideas.




                                                                                                                                                     2010~2012 Be the top-of-mind design consultancy in the
                                                                                                                                                               3C & IT (Consumer Electronic) industry




                                                                                                Objectives
                                                                     Actions
                                                                 1
                                                                 2
                                                                 3
2 Mobile Marketing
  Goal;
  Define and detect market opportunities for
  Pegatron and the development of feature
  phones in developing counters.
                                                   Provider Penetration Africa
  Objective;                                                                                      NIGERIA
                                                                                                  Official languages English,
  Market Segmentation + Competitive                                                               Population 148 M
                                                                                                  GDP/ Per capita $1,500 (165th²)
  Differentiation = Market Positioning                                                                                                        IRAQ
                                                                                                  Cell phone penetration rate 2007, 24.1%
                                                                                                                                              IraQna
                                                                                                  EMTS launch in 2008, Alheri 3G HSDPA 2010

                                                                                                                                              AFGHANISTAN
  Outcome;                                                                                                                                    Etisalat Afghanistan
                                                                                                                                              GPRS, MMS
  Entry-level mobile for the emerging markets
  that quickly and cheaply repackaging for sales                                                                                              PAKSITAN
                                                   TUNISIA                                                                                    Mobilink
  in developed nations.                            Tunisiana                                                                                  PTCL

  Trickle-up innovation                            ALGERIA                                                                                    BANGLADESH
                                                   Official languages Arabic ‫,ﺭﺉﺍﺯﺝﻝﺍ‬                                                         Banglalink
                                                   Population 33.769 million
                                                   GDP/ Per capita $8,100 (84th)
                                                   Cell phone penetration rate 2007, 81 %
                                                   Orascom Telecom Algeria GPRS and EDGE                                                      United Arab Emirates
                                                   Djezzy                                                                                     Etisalat
                                                   Bidding and relase in E/2008
                                                                                                                                              SAUDI ARABIA
                                                                                                                                              Etisalat Etihad Mobily
                                                   Atlantique Moov                                                                            HSPDA
                                                   GPRS-Edge
                                                                                                                                              INDONESIA
                                                   Niger, French
                                                                                                                                              Excelcomindo
                                                   Burkina Faso, French, Indigenous


                                                   Benin, French
                                                   Togo, French
                                                   Côte d’Ivoire                                                                              EGYPT
                                                   Frech                                                                                      Official languages Arabic ‫ﻥﺍﺩﻭﺱﻝﺍ‬
                                                                                                                                              Population 75,042M, GDP/ Per capita $5,491(97th)
                                                   Central African Republic (CAR).
                                                                                                                                              Cell phone penetration rate 2008, 46%
                                                   Sango, French
                                                                                                                                              MobiNil Launch service in 2009Q3
                                                                                                                                              Etisalat Misr 3.75G (HSDPA)
                                                   Gabon, French

                                                                                                                                              SUDAN
                                                                                                                                              Canar
                                                                                                                                              Arabic and English


                                                                                                                                              ZANZIBAR
                                                                                                                                              Zantel


                                                                                                                                              Tanzania
                                                                                                                                              Official languages Swahili (de facto) English Popula-
                                                                                                                                              tion 37.849M, GDP/ Per capita $1,100 (178th)
                                                                                                                                              Cell phone penetration rate 2006, 14,5%
                                                                                      3G
                                                               Etisalat                                                                       Vodacom HSDPA 2007
                                                                                      OPERATING
                                                                                                                                              ZIMBAWE
                                                               Orascom                INTEREST                                                Telecel Zimbabwe
3 Design Presence                                                                                                                          High Fees
                                                                                                                                           Executive
                                                                                                                                               Level
  Goal;                                                                                                                                                          Leaders
  Increase the awareness of the value of design as
  a strategically asset to the organization.

  Objective;
                                                                                                                                                                                    Creators
  By communicating the value of design strategy
  throughout the organization, from the different
  design departments to sales and PM.
                                                                                                                                                                                                       Moste Design
                                                                                                                                                                                                          Firms
  Improve internal communication of the position,
  value and contribution of design.

  Outcome;
  - Increased presence of design in preliminary
                                                                                                                                                                                                                                  Makers
  stages in NPD (New Product Development)
  - Improve internal cross BU (Business Units)
  collaboration                                                                                                                              Low Fees
  - New service offering and working collaborations                                                                                      Low In uence
                                                                                                                                                         Determine   Determine   Define       Create      Develop    Manage       Produce    Distribute
                                                                                                                                                         Business      Brand   Customer     Concepts     Design    Standards
                                                                                                                                                          Strategy    Strategy Experience




                                                                                                                                                                                                         Design as Tactic
     DESIGN AS ;


                                                                                                                                                        Design
                                                                                                                       Business          Brand                           Design              Brand           Design            Production       Distribution
                                                                                                                                                       Management                                          Development
                                                                                                                       Strategy         Strategy                         Identity           Identity



  an aesthetic value                  direction driver                     decision indicator

                                                                                                a business asset
                   a functional &                        decision driver
                   technical driver



                                                                                                                   Design as Strategy
4 Management tools                                                                                                                                                                                                                                                                                                   Intangibles




                                                                                                                                                                                                                                                             BMi                                                                IxD
               Goal;
               Support management with tools, facts and                                                                                                                                                                                                      BUSINESS & MARKETING
                                                                                                                                                                                                                                                                                                                                INTERACTION

                                                                                                                                                                                                                                                                                                                                                        Design for
                                                                                                                                                                                                                                                             INTELLIGENCE
               information for more informed decision making                                                                                                                                                                                                                                                                    DESIGN
                                                                                                                                                                                                                                                                   Design for                                                                          Competence
                                                                                                                                                                                                                                                                    Vision
                                                                                                                                                                                                                                                                                                                                                      ICC
               Objective;
                                                                                                                                                                                                                                                               DS
               Establishing and create a design process, with
                                                                                                                                                                                                                                                                                                     PM                                               VISUAL
               the most appropriate approach.                                                                                                                                                                                                                                                                                                         COMMUNICATION
                                                                                                                                                                                                                                                               DESIGN                                Project Manager
                                                                                                                                                                                                                                                               STRATEGY
               Outcome;
               A more efficient and effective management                                                                                                                                                                                   Strategy                                                                                                                                                    Produce
                                                                                                                                                                                                                                                                                                                                          Design for
                                                                                                                                                                                                                                                                                    Design for
                                                                                                                                                                                                                                                                                                                                        FMC
                                                                                                                                                                                                                                                                                                                                         Expectations
                                                                                                                                                                                                                                                                                    Meaning                                             COLOR &
                                                                                                                                                                                                                                                                                                                                        MATERIAL LAB




                                                                                                                                                                                                                                                                                                                                                                        ID
                                                                                                                                                                                                                                                           IS
                                                                                                                                                                                                                                                          Design for                                                                                                    Design for
                                                                                                                                                                                                                                                                                                                                                                        INDUSTRIAL
                                                                                                                                                                                                                                                           DESIGN
                                                                                                                                                                                                                                                           Control                                                                                                      Presence
                                                                                                                                                                                                                                                                                                                                                                        DESIGN
                                                                                                                                                                                                                                                           RESEARCH

                                                                                                                                                                                                                                                                                                                                                                                               MFG
                                                                                                                                                                                                                                                                                                                                                                                               Manufacturing
                                                                                                                                                                                                                                                                                                                            Tangibles




                                                                                                                                                                                                                                                                                      What do we want other people will associate with us?   Who are we?                       Who are our clients?
                                               Balance between               Market status,                 Potential client,
               BU5
                                               internal mar-                 Statistics and                 Market status,
               R&D --> Roadmap
                                               keting & Design               Sales Condition                Time to market,
               Setting
Input




                                                                                                            Technical
               Market (Mike)
                                                                                                            information
               Sales
               EE




                                                                                                                                                                                                                                        Development
               Brief Development                                             Design Audit (External)
                                               Research & analysis
Activites




                                                                                                                                                                                                                                        & quality
                                                                                                                                                                                                                     Visual design
               Process                                                                                      Roadmap development
                                               / Design Audit(Internal)
                                                                             1. Explore or project                                                                                                                                      assurance
                                                                                                                                                                                                                     templates &
               Schedule                                                                                                                    Workshop & objective                           Pilot pressentation
                                                                                                                                                                  Prototype development
                                               1. Deeper understand of                                      1. Trinity-- User, Tecnical,                                                                             content
               Direction                                                                                                                   development
                                                                             external patterns/behaviors/
                                               EcoSystem, Roadmap
                                                                                                            Business                                                                                                 development
               Possibilities
                                                                             values/trends
               Topic (Project Name)            2. Analyze current status,
                                               Product & Segmentation




                                                                                                                                                                                                                                                                                                                                                                               What is our position?
                                                                                                                                                                                                                                                                                       What do we o er?                                      Who are our competitors?
               Directions/Clarification                                                                                                                                                                              Beta &             Compleat
                                               Current Product Status
Deliverables




                                                                                                                                                                                                                     Identety/          final vertion
               Brief (Project Definition)      1. Sync with internal team,    New opportunities             Pilot Roadmap                  Road map model         Prototype
                                                                                                                                                                                          Recommended modification   templates
                                                                              Give directions,
               Scope                           marketing, BU and ID
                                               2. Visualize our internal
               Focus
                                               status
               Expectation
                                               3.Create foundation for
                                               the PR materials




                                            Discover & Understand                                                                      De ne                                               High level development    Detaild develop     Develop & test   Deplyment



               Planing                                                       Strategy                                                                                   Development                                                  Implementation
5 NPD                                                                                                                                                                                         IDMS
                                                                                                                      $ LOST


                                                                                                                                                                                               (Innovation, Design, Manufacturing & Service )
 (New Product Development)                                                                                                                         RESEARCH
                                                                                                                                                                 DESIGN



                                                                                                                                                                                                                                                      DESIGN
                                                                                  IDEAS
 Goal;
                                                                                                                                                                                                                                                     Desirability
 Transform the OEM NPD to a IDMS NPD
                                                                                                                                              SUPPLY CHAIN



 Objective                                                                                                            $ LOST


 How to transform an ODM/OEM company to a
 IDMS/OTM organization?
                                                                                                                                                                                                                                                                       BUSINESS
                                                                                                                                                                                                                                TECHNOLOGY
 R&R for the design department in this process.
                                                                                                                                                                                                                                                                          Viability
                                                                                                                                                                                                                                      Feasibility
                                                                                                         SUPPLY CHAIN

 Outcome;
 Increased project hit rate.
                                                                                  CONSUMER
                                                                                    INSIGHTS

 Reduce sunk cost.
                                                                                                                                                                                                                                                    OEM, ODM
                                                                                                      RESEARCH
                                                                                                                   DESIGN




          Marketing Plan
          P0                                                                                                                       P1                                                                                     P2
          Business Strategy De nition                                                                                              Feasibility & Viability                                                                Beta Testing & Marketing Testing

                                                                                          Technological opportunity                   Tecnological                                  Tecnological Feacebillety                     Low- delity
                                                                                          Exploration of industry, technical          Feacebillety and accessibility.               Spec. De nition                                                                 High- delity
                                                                                                                                                                                                                                  Prototype
                                                                                          trends, feasibility & accessibility                                                                                                                                       Prototype
                                              TECHNOLOGY
                                              Feasibility




                               DESIGN
                               Desirability
                                                                                                                                                             Proposal Approval
                                                                       User Behaviors                                   Reviw meting
           Project                                                                                                                                                                                            Kick-o meeting
                                                                                                                                                             Approval meeting (review                                                               Participatory
                                                                       Scenario Lab, Focus Group,                       Conjoint Analysis
           Goals, Objectives                                                                                                                                 Design Concept, Strategy,                                                              Design
                                                                       Needs identi cation
           Time to market                                                                                                                                    Resource, Financial Plan
                                                                                                                                                             and etc.)




                               BUSINESS
                               Viability
                                                      Target Costumer / Segment            Opertuntey portfolio                              Preliminary                                 Business Vibillety                        Re nd                             Final
                                                      Which country                        Exploration of targeted user &                    Business Case                                                                         Business Case                     Business Case
                                                      Gender                               costumer groups, there characteris-
                                                      Age                                  tics and their unique needs, goals
                                                      Social status                        and objectives.
                                                      Scenario
6 Design thinkers
  Goal;
  Give a push for the design scene in Taipei

  Objective;
  Create actual and virtual communication
  platforms for the design community in and
  around Taipei.

  Outcome;
  Networking and information sharing events.




                       Music



         Mobile
                     Context
ACG User
7
                                                                                                                                                                                                                                                                                                                                                     Distribution
                                                                                                                                                                                            What happens today?
                                                                                                                                                                                            Specific information, links that is relevant.
                                                                                                                                                                                                                                                                                                                         Publication

                                                                                                                                                                                                                                                                                                                                       Event
                                                                                       Educate                                                                                                                                                                                                              Promotion
                                                                                       Gives small and concise answer for every day
                                                                                       questions, reduce amount of clicks                                                                                                                                                                                                  Exhibit     Advertising


                                                                                                                                                                                                                                                                                                            WOMM
                                                                                                                                                                                                            Filtered maps
                                                                                                                                                                                                            Gives you clearer view of what’s around.




    Research
                                                                                                                                                                                                                                                                                                                     Touch point’s

                                                                                                                                                                                                                                                                                                                                                  Web Design

                                                                                                                                                                                                                                                                                         Naming
                                                                                                                                                                                                                                                                                                                                                     Brand
                                                                                                                                                                                                                                                                                                                                                                          Requirements
                                                                                                                                                                                                                                                                                                                                                    Strategy
                                                                                       Information access                                                                                                                                                                                                                                                              Gathering / Research




                                                                                                                                                                                                                                                                                                                   ACG
                                                                                       What I’m buying and what I’m spending.
                                                                                                                                                                                                                                                                Hardware                                                                                                                           Foundation
                                                                                       Pricerunner, exchange rate etc                                                                                     Transportation                                                      Supplier
                                                                                                                                                                                                          What is where and how can I get there?                                                                                                              User
                                                                                                                                                                                                                                                                                            Product                                                         Research
                                                                                                                                                                                                                                                                                                                                                                                     Business
                                                                                                                                                                                                                                                                                            design
                                                                                                                                                                                                                                                                                                                                                                                   Intelligence
                                                                                                                                                                                                                                                                                                                                                Identity

                                                                                                                                                                                                                                                                                                             Usability                                                  Problem
                                                                                                                                                                                                                                                                                                                                                                        framing
                                                                                                                                                                                                                                                                                              Prototyping
                                                                                                    Explore                                                                                                                                                                                                                                                  Direct
                                                                                                                                                                                                                                                                                                                                                           Response
                                                                                                                                                                                          Translation & Directions
                                                                                                    Gives you hints of what’s around the corner.
                                                                                                                                                                                          Multiple tasks e.g. Translation and direction


    Goal;
                                                                                                                                                                                                                                                                                          Interaction
                                                                                                                                                                                                                                                                                                                             Architecting the
                                                                                                                                                                                                                                                                                                                               Technology




    Generate a deeper understanding of the Always
                                                                                                                                                                                                                                                                                                               Information
                                                                                                                                                                                                                                                                                                              Architecture




    Connected Generation.                                                                                                                                                                                                                                                                                                                            Software

                                                                                                                WEB
                                                                                                                                 Translatior         Travel Info     Network              U2U
                                                                                                               Service

    Objective;
    - Execute a workshop that will give us a broad                                                                                                 WorldWideWebb



    insight in of Taiwan’s relation to digital and                                                                                                                                                                                                     Innovation
                                                                                                                                                      Platform
                                                                                                                                                                                                                                                                                                                                                                       Realizing and Implimantions ACG Mobile

    connectivity and spread the word of PEGA’s                                                                                        WiFi              3.5G           GPS
                                                                                                                                                                                                                                                                                                                                                                         Realizing and Implimanting ACG 2.0

    research and insight department.
                                                                                                                                                                                                     U2U

    - Detect interesting personalities that could be                                                                                                                                                                                                                                                                                                         Realizing and Implimanting ACG 1.0
                                                                                                                                                                               Bluetoth
                                                                                                                                                        ACG


    part in a deeper research session, creating diaries
                                                                                                                                                                                                                                                                                            Concept
                                                                                                                                                                                                   Network
                                                                                                       USER
                                                                                                                                                                                                                                                                    Concept

    over a period of seven days.                                                                                                                      Software
                                                                                                                                                                                                                                                                                                                                                                                                  Time
                                                                                                                                                                                                                                                                                                                  Lanching of first


    Outcome;
                                                                                                                                                                                                                                                                                                                  prototyp at World
                                                                                                                                                                                                                                                                                                                  EXPO



    ACG Definition
                                                                                                                                                   Product         Product




    Design principles for a Mobile Internet Device



                                                                                                                                                                                                                                                                      e
                                                                                                                                                                                                                                                               mplet        ire,
                                                                                                                                                                                                                                                       Four co       tionna
                                                                                                                                                                                                                                                                ques
                                                                                                                                                                                                                                                       - Data board
                                                                                                                                                                                                                                                        - Dream ary
                                                                                                                                                                                                                                                                 di
                                                                                                                                                                                                                                                        - Photo




                                                                                                                                                                                                                                                                                                                                                                                              terns
                                                                                                                                                                                                                                                                                                                                                   ds, pat
                                                                                                                                                                                                                                                                               ee
                                                                                                                                                                                                                                                                      ifying n
                                                                                                                                                                                                                                                              4. Ident iors
                                             2. P
                                                  r
                                            boa ocess 52                                                                                                                                                                                                              av
                                                                                                                                                                                                                                                              and beh
                                                rds
                                                    from Quest
                                      op
                         e worksh                       two ionna
              Past                                                  i
                                                            day
                                                                s wo res + 48
      1.Cut &                                                                                    3. Select 6 ACG's for photo dia
                                                                                                                                                                                                                                        ry
                                                                    rksh      drea
                                                                         op        m
8 Networking                                                  Mapping out the network framework
                                                              By braking down the topic to Identify the root problems or opportunities
  Advanced NPD project
  Communication with contextual information

  Goal;
  Create new product opportunities for our client
  and strengthen the relationship.

  Objective;
  Detect opportunities and market segments
  with the most appropriate features for further
  exploration.
  Understanding the user and map out the real
  situation.
  Making technology more human

  Outcome;
  A road map on how the to develop a ubicuous
  and secure information platforms.




    Project scope                                  Interact


                                                   Extract


                         Interaction Network
                       Communication Platform

                          Internet Foundation
                      IP, Hardware and Software
Understanding the user context




 Introduce me!                                                Contact list
                                                              Getting in contact with the
                                                              right person in your network.




                                                                                                                                       Entertain me

                                                                                                                                      You have 10 min in the morning to
                                                              How was it the recommend this place?
Friendship messenger
                                                                                                                                      whaighting for the train to arrive. And you
                                                              I recognize that guy! Didn’t I see him at??
Location messenger
                                                                                                                                      just what to be entertaind. Your status is
                                                                                                                                      “on the go”


                                               Cloud                                                                 Cloud
  Location
                                               Sharing Bank                                                          You have to see this!
  Who is around?




                                                                                                                     Instant sharing/upload. How are we handling,
                                               Easy access for everyone in your network to share swap and for-
 Where are my friends? Where should we meet?
                                                                                                                     sheering, archiving, tagging our media fils.
                                               ward information. Instead of sending the fils, you forward the link
                                               where you can view the content.
Mentality -                                                                                 ial Contacts
                                                                                     S oc


The modern performer                                               on                                                       P




                                                                   i




                                                                                                                            riv
                                                                 at
                                                            Loc




                                                                                                                               ac y
The young, unconventional power elite:

Intense life in profession and private
They use internet to manage their lives
Multi-optionality, flexible and multimedia enthusiasm
They are the power user of the internet NOW




                                                                                                                                rences
                                                        Statu




                                                                                                                              efe
                                                             s




                                                                                                                            Pr
                                                                                                                        s
                                                                                                                    tie
                                                                         im




                                                                                                                ili
                                                                                                                  b




                                                                        T
                                                                                                               pa
                                                                              eE
                                                                                                  Handset Ca
                                                                                   ciency



                                                         A Forecast of the


                                                         Mobile Context:
                                                         Social Contacts;
                                                         Family, Friends, Colleges, Community
                                                         Privacy
                                                         Gets now less important but it will be a major dilemma
                                                         Status
                                                         What am I doing, right now?
                                                         Location
                                                         An emerging key to context
                                                         Preferences
                                                         What I’d like to do
                                                         Handset Capabilities
                                                         Smarter, smaller, specialized
                                                         Time Efficiency
                                                         Better Software reduces
                                                         Learning and usage time
A mobile platform that adapts its
behavior to your activities

The system cross pollinate and filter your
web applications to create your one mix of
information. E.g. You can look in to your
                                                                                      Virtualisation
family photo album and see where it was
                                                                                      Cloud
taken and home where there to if the same
persons are back in the city for a reunion, in
a simple and intuitive way.

Mobility is the new platform, and semantic
technologies are needed to deliver
seamless, customizable, context aware
services, any time, any where.
                                                                                      Drops
                                                                                 What are they doing now?




                                                            Status


                                                 Content              Contacts


                                                                                 Who are they?
                                                                                       Filter
                                                                                 Do I know there friends?




                                                           Location




                                                                                 Where are they?
                                                                                 Where was this
                                                                                 Picture taken?
9 Orbit
     Goal;
     Pass the benefits of digital technology to non-digital users.
     Bridging the digital divide.

     Objective;
     The rising accessibility and affordability of digital cameras and camera
     phones has created a boom on digital capturing and lead to a stronger need
     for simple media management.
     ORBIT bridges the digital divide, lowering the threshold resistance for
     new technology adoption on both the Top and Bottom of the Pyramid by
     providing an analog user experience.

     Outcome;
     ORBIT is a scalable system that starts with a simple solution and allows
     growing its capacity along with the user’s technological abilities.

     Starting from a non digital audience, ORBIT proposes a bottom up
     innovation, allowing people to store, manage and share their memories with
     no boundaries

     A haven for your digital memories




                                                                           Threshold breaker                                  WEB

                                                                                                                              Service offerings
                                                                           Digital Camera
Developed Markets                                                                                                             - Unlimited safe storage
Europe and USA                                                                                                                - Services
                                                                           - Digital capturing   [ORBIT]                      - communication
                                                                                                 Digital capturing storage
                                                                                                 Processing
                                                                                                 Cheering
                                                                           Mobile
                                                                                                 Increase web accessibility
                                                                           - Communication
Emerging Markets                                                                                                              Revenues
                                                                           - Digital capturing
BRIC nations
                                                                           - Web access                                       - Interactive marketing
                                                                           - Digital capturing
Thank you for your time
Feel free to e-mail me at anton.breman@gmail.com
                    or visit www.antonbreman.com

Más contenido relacionado

La actualidad más candente

Portfolio - Proposal Professional - June 2016
Portfolio - Proposal Professional - June 2016Portfolio - Proposal Professional - June 2016
Portfolio - Proposal Professional - June 2016Constance Whitney
 
Memahami Organisasi Dengan Kanvas Model
Memahami Organisasi Dengan Kanvas ModelMemahami Organisasi Dengan Kanvas Model
Memahami Organisasi Dengan Kanvas ModelTri Widodo W. UTOMO
 
Explaining Experience Design in a Simple Way
Explaining Experience Design in a Simple WayExplaining Experience Design in a Simple Way
Explaining Experience Design in a Simple WayJani Modig
 
How to Create a Winning Message Framework
How to Create a Winning Message FrameworkHow to Create a Winning Message Framework
How to Create a Winning Message FrameworkJeanne Tiscareno
 
Mobile Day 2015 - Why screen design is the second -not the first- step in app...
Mobile Day 2015 - Why screen design is the second -not the first- step in app...Mobile Day 2015 - Why screen design is the second -not the first- step in app...
Mobile Day 2015 - Why screen design is the second -not the first- step in app...Human Interface Group
 
Company Opening Road Map Proposal PowerPoint Presentation Slides
Company Opening Road Map Proposal PowerPoint Presentation SlidesCompany Opening Road Map Proposal PowerPoint Presentation Slides
Company Opening Road Map Proposal PowerPoint Presentation SlidesSlideTeam
 
Happho Commercial Interiors (Pune, Mumbai, Hyderabad and Bangalore)
Happho Commercial Interiors (Pune, Mumbai, Hyderabad and Bangalore)Happho Commercial Interiors (Pune, Mumbai, Hyderabad and Bangalore)
Happho Commercial Interiors (Pune, Mumbai, Hyderabad and Bangalore)karthik_nitw2004
 
What your strategy professors forgot to teach you
What your strategy professors forgot to teach youWhat your strategy professors forgot to teach you
What your strategy professors forgot to teach youPatrick Stähler
 
Why you need - Business Model Zen
Why you need - Business Model Zen Why you need - Business Model Zen
Why you need - Business Model Zen The Innovation Lab
 
Workshop Business Model Generation
Workshop Business Model GenerationWorkshop Business Model Generation
Workshop Business Model GenerationPanji Prabowo
 
BMGEN talk in Korea
BMGEN talk in KoreaBMGEN talk in Korea
BMGEN talk in KoreaYves Pigneur
 
BUSINESS MODELS VOCABULARY
BUSINESS MODELS VOCABULARYBUSINESS MODELS VOCABULARY
BUSINESS MODELS VOCABULARYRodrigo Mejia
 
Why should your business exist
Why should your business existWhy should your business exist
Why should your business existPatrick Stähler
 
Clearworks - Customer Experience and Usability
Clearworks - Customer Experience and UsabilityClearworks - Customer Experience and Usability
Clearworks - Customer Experience and UsabilityInnovation Excellence
 
Final major project task 1
Final major project task 1Final major project task 1
Final major project task 1Sadie Bailey
 
business plan for Start Up template
business plan for Start Up template business plan for Start Up template
business plan for Start Up template josefboediarto
 
Coaching startups under conditions of extreme uncertainties
Coaching startups under conditions of extreme uncertaintiesCoaching startups under conditions of extreme uncertainties
Coaching startups under conditions of extreme uncertaintiesOrange Hills GmbH
 
Data Insights Driven Business Model Innovation
Data Insights Driven Business Model InnovationData Insights Driven Business Model Innovation
Data Insights Driven Business Model InnovationPatrick Stähler
 

La actualidad más candente (20)

Portfolio - Proposal Professional - June 2016
Portfolio - Proposal Professional - June 2016Portfolio - Proposal Professional - June 2016
Portfolio - Proposal Professional - June 2016
 
Memahami Organisasi Dengan Kanvas Model
Memahami Organisasi Dengan Kanvas ModelMemahami Organisasi Dengan Kanvas Model
Memahami Organisasi Dengan Kanvas Model
 
Fraser profile 1
Fraser profile 1Fraser profile 1
Fraser profile 1
 
Our Team
Our TeamOur Team
Our Team
 
Explaining Experience Design in a Simple Way
Explaining Experience Design in a Simple WayExplaining Experience Design in a Simple Way
Explaining Experience Design in a Simple Way
 
How to Create a Winning Message Framework
How to Create a Winning Message FrameworkHow to Create a Winning Message Framework
How to Create a Winning Message Framework
 
Mobile Day 2015 - Why screen design is the second -not the first- step in app...
Mobile Day 2015 - Why screen design is the second -not the first- step in app...Mobile Day 2015 - Why screen design is the second -not the first- step in app...
Mobile Day 2015 - Why screen design is the second -not the first- step in app...
 
Company Opening Road Map Proposal PowerPoint Presentation Slides
Company Opening Road Map Proposal PowerPoint Presentation SlidesCompany Opening Road Map Proposal PowerPoint Presentation Slides
Company Opening Road Map Proposal PowerPoint Presentation Slides
 
Happho Commercial Interiors (Pune, Mumbai, Hyderabad and Bangalore)
Happho Commercial Interiors (Pune, Mumbai, Hyderabad and Bangalore)Happho Commercial Interiors (Pune, Mumbai, Hyderabad and Bangalore)
Happho Commercial Interiors (Pune, Mumbai, Hyderabad and Bangalore)
 
What your strategy professors forgot to teach you
What your strategy professors forgot to teach youWhat your strategy professors forgot to teach you
What your strategy professors forgot to teach you
 
Why you need - Business Model Zen
Why you need - Business Model Zen Why you need - Business Model Zen
Why you need - Business Model Zen
 
Workshop Business Model Generation
Workshop Business Model GenerationWorkshop Business Model Generation
Workshop Business Model Generation
 
BMGEN talk in Korea
BMGEN talk in KoreaBMGEN talk in Korea
BMGEN talk in Korea
 
BUSINESS MODELS VOCABULARY
BUSINESS MODELS VOCABULARYBUSINESS MODELS VOCABULARY
BUSINESS MODELS VOCABULARY
 
Why should your business exist
Why should your business existWhy should your business exist
Why should your business exist
 
Clearworks - Customer Experience and Usability
Clearworks - Customer Experience and UsabilityClearworks - Customer Experience and Usability
Clearworks - Customer Experience and Usability
 
Final major project task 1
Final major project task 1Final major project task 1
Final major project task 1
 
business plan for Start Up template
business plan for Start Up template business plan for Start Up template
business plan for Start Up template
 
Coaching startups under conditions of extreme uncertainties
Coaching startups under conditions of extreme uncertaintiesCoaching startups under conditions of extreme uncertainties
Coaching startups under conditions of extreme uncertainties
 
Data Insights Driven Business Model Innovation
Data Insights Driven Business Model InnovationData Insights Driven Business Model Innovation
Data Insights Driven Business Model Innovation
 

Destacado

Ignova services vf
Ignova services vfIgnova services vf
Ignova services vfIgnasi Clos
 
SDNGC15 greenhouses presentation by Transformator
SDNGC15 greenhouses presentation by TransformatorSDNGC15 greenhouses presentation by Transformator
SDNGC15 greenhouses presentation by TransformatorAnton Breman
 
What Can Design Bring to Strategy?
What Can Design Bring to Strategy?What Can Design Bring to Strategy?
What Can Design Bring to Strategy?Kathryn Best
 

Destacado (7)

Ignova services vf
Ignova services vfIgnova services vf
Ignova services vf
 
Mobile Context
Mobile ContextMobile Context
Mobile Context
 
Digital Music
Digital MusicDigital Music
Digital Music
 
SDNGC15 greenhouses presentation by Transformator
SDNGC15 greenhouses presentation by TransformatorSDNGC15 greenhouses presentation by Transformator
SDNGC15 greenhouses presentation by Transformator
 
Hat Workshop
Hat WorkshopHat Workshop
Hat Workshop
 
What Can Design Bring to Strategy?
What Can Design Bring to Strategy?What Can Design Bring to Strategy?
What Can Design Bring to Strategy?
 
Design Strategy
Design StrategyDesign Strategy
Design Strategy
 

Similar a 9 cases of Anton Breman's professional effort in Asia

Interactive portfolio al3
Interactive portfolio al3Interactive portfolio al3
Interactive portfolio al3alessner
 
Emperor quick thought on the business of design sep2012
Emperor quick thought on the business of design sep2012Emperor quick thought on the business of design sep2012
Emperor quick thought on the business of design sep2012Mot Juste
 
Centerline Digital
Centerline DigitalCenterline Digital
Centerline DigitalErin Monday
 
SEM brochure 2010
SEM brochure 2010SEM brochure 2010
SEM brochure 2010bmcLennan
 
New Sem Architects Brochure
New Sem Architects BrochureNew Sem Architects Brochure
New Sem Architects Brochurek_nilsson
 
SEM Architects Brochure
SEM Architects BrochureSEM Architects Brochure
SEM Architects Brochurejheiland
 
Sem Architects Brochure
Sem Architects BrochureSem Architects Brochure
Sem Architects Brochurezacharys
 
SEM Architects Brochure
SEM Architects BrochureSEM Architects Brochure
SEM Architects BrochureShannonHulm
 
Sem Architects Brochure
Sem Architects BrochureSem Architects Brochure
Sem Architects Brochureguest778c7d0
 
New Sem Architects Brochure
New Sem Architects BrochureNew Sem Architects Brochure
New Sem Architects BrochureGaryRhodes
 
Sem Architects Brochure
Sem Architects BrochureSem Architects Brochure
Sem Architects Brochurejnirutna
 
CREATIVE ENERGY INC. Portfolio
CREATIVE ENERGY INC. PortfolioCREATIVE ENERGY INC. Portfolio
CREATIVE ENERGY INC. PortfolioDavin Skonberg
 
Fronteer Strategy Treehouse Flyer 2012
Fronteer Strategy Treehouse Flyer 2012Fronteer Strategy Treehouse Flyer 2012
Fronteer Strategy Treehouse Flyer 2012Fronteer Strategy
 
Branding08
Branding08Branding08
Branding08IDEE JSC
 

Similar a 9 cases of Anton Breman's professional effort in Asia (20)

Y Nlink
Y NlinkY Nlink
Y Nlink
 
Portfolio
PortfolioPortfolio
Portfolio
 
Propella
PropellaPropella
Propella
 
Interactive portfolio al3
Interactive portfolio al3Interactive portfolio al3
Interactive portfolio al3
 
Emperor quick thought on the business of design sep2012
Emperor quick thought on the business of design sep2012Emperor quick thought on the business of design sep2012
Emperor quick thought on the business of design sep2012
 
Centerline Digital
Centerline DigitalCenterline Digital
Centerline Digital
 
SEM brochure 2010
SEM brochure 2010SEM brochure 2010
SEM brochure 2010
 
New Sem Architects Brochure
New Sem Architects BrochureNew Sem Architects Brochure
New Sem Architects Brochure
 
SEM Architects Brochure
SEM Architects BrochureSEM Architects Brochure
SEM Architects Brochure
 
Sem Architects Brochure
Sem Architects BrochureSem Architects Brochure
Sem Architects Brochure
 
SEM Architects Brochure
SEM Architects BrochureSEM Architects Brochure
SEM Architects Brochure
 
Sem Architects Brochure
Sem Architects BrochureSem Architects Brochure
Sem Architects Brochure
 
New Sem Architects Brochure
New Sem Architects BrochureNew Sem Architects Brochure
New Sem Architects Brochure
 
Sem Architects Brochure
Sem Architects BrochureSem Architects Brochure
Sem Architects Brochure
 
CREATIVE ENERGY INC. Portfolio
CREATIVE ENERGY INC. PortfolioCREATIVE ENERGY INC. Portfolio
CREATIVE ENERGY INC. Portfolio
 
Fronteer Strategy Treehouse Flyer 2012
Fronteer Strategy Treehouse Flyer 2012Fronteer Strategy Treehouse Flyer 2012
Fronteer Strategy Treehouse Flyer 2012
 
CV Filip Coertjens 2013
CV Filip Coertjens 2013CV Filip Coertjens 2013
CV Filip Coertjens 2013
 
Branding08
Branding08Branding08
Branding08
 
5 Step Logo
5 Step Logo5 Step Logo
5 Step Logo
 
SCG LONDON 2011 Brochure
SCG LONDON 2011 BrochureSCG LONDON 2011 Brochure
SCG LONDON 2011 Brochure
 

Más de Anton Breman

Att design tjänster utifrån kunden
Att design tjänster utifrån kundenAtt design tjänster utifrån kunden
Att design tjänster utifrån kundenAnton Breman
 
Four steps to sustainability as a strategic asset
Four steps to sustainability as a strategic assetFour steps to sustainability as a strategic asset
Four steps to sustainability as a strategic assetAnton Breman
 
En reflektion över business och designs framtid
En reflektion över business och designs framtidEn reflektion över business och designs framtid
En reflektion över business och designs framtidAnton Breman
 
Marknadsföring & Design
Marknadsföring & DesignMarknadsföring & Design
Marknadsföring & DesignAnton Breman
 
Anton Breman Portfolio
Anton Breman PortfolioAnton Breman Portfolio
Anton Breman PortfolioAnton Breman
 

Más de Anton Breman (6)

Att design tjänster utifrån kunden
Att design tjänster utifrån kundenAtt design tjänster utifrån kunden
Att design tjänster utifrån kunden
 
Four steps to sustainability as a strategic asset
Four steps to sustainability as a strategic assetFour steps to sustainability as a strategic asset
Four steps to sustainability as a strategic asset
 
En reflektion över business och designs framtid
En reflektion över business och designs framtidEn reflektion över business och designs framtid
En reflektion över business och designs framtid
 
Marknadsföring & Design
Marknadsföring & DesignMarknadsföring & Design
Marknadsföring & Design
 
Nike considered
Nike consideredNike considered
Nike considered
 
Anton Breman Portfolio
Anton Breman PortfolioAnton Breman Portfolio
Anton Breman Portfolio
 

Último

Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsMd Shaifullar Rabbi
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxsheenam bansal
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfKen Fuller
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxJagrutiSononee
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxAnuragBhakuni4
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Md Shaifullar Rabbi
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfVISHNURAJSSNSCEAD
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FaHaD .H. NooR
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................calvinjamesmappala
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?StrengthsTheatre
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashonHolloway
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdfEducationView
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfoliomoaaz el-shayeb
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP InternationalManu Mitra
 
Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfaudhinafh1
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsJulia Kaye
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFJulia Kaye
 

Último (17)

Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptx
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdf
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - Priv
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfolio
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International
 
Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdf
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffs
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
 

9 cases of Anton Breman's professional effort in Asia

  • 1. 9 cases of Anton Breman’s professional effort in Asia
  • 2. Anton Breman Industrial Designer at Summer Design Office WEB LINK Tranås, Sweden June – August 2007 The position involved; Design strategy, brand identity, interior design and brand Resume communication. Temporary design office with the intention to let students and business meet and gain experience from each other, 7 projects were carried out in varies fields from playground layout, furniture to new business development. My main customer, DK Data Kontor desired to transform their business framework from a traditional office supplier to a service oriented business model. We presented a verbal and visual identity concept, reframing their service offering in a simple and dynamic package called the DK-Box. While sustain there long history as an office supplier we also created a flexible and affordable retail interior that communicated there new direction. www.dkdata.se Summary Industrial Design Intern at Springtime WEB LINK With a passion for life improvement as well as business development my professional journey Amsterdam, The Netherlands, June – August 2006 has provided me with a global and multicultural mindset. From various consultancies and The position involved; Brand extensions, brand strategy and concept development discipline across the globe cultivating a broad and deep awareness of how design efforts can boost, recover and transform business across the market landscape. During my internship at Springtime I was running two brand extension projects. One for the Dutch furniture brand Lintelo, where the focus was on creating new design I act in the crossroads of design, research insight and business strategy to create awareness, concept exploration the brands extension possibilities. The second project was for an erotic clarity and direction for organizations and brands. Considering usability, viability and feasibility product distributor where we explored various verbal and visual frameworks for new marketing creating sustainable directions that will narrow the gap between business goals, solution and sales channels. offering and users experience, for better products, services and system for the stakeholders. Industrial Design intern at Smart design I am striving to utilize my enthusiasm, experience and awareness in a proactive international WEB LINK environment to boost, recover and transform business. Design thinking for business New York, USA March – June 2006 development The position involved; User testing, product design, soft/hard prototyping. Work experience: Exposed to numerous kitchen appliances project I embraced the Smart design philosopher in user centric design while developing products through several concept exploration, user testing, and prototypes. It also lead to my first product that reached the market, an oven mitt Design Strategist at PEGA D&E WEB LINK for OXO that later on was sold at Target. Taipei, Taiwan, May 08 – May 09 Industrial Design Intern at Ergonomidesign The position involved; Design strategy, strategic design, design management, design WEB LINK research, NPD, product identity and Asian OEM/ODM business. Stockholm, Sweden Sep 2004 – Sep -05 The position involved; Brand identity, product design, user studies, ergonomic and concept PEGA D&E one of the leading OEM/ODM companies in the 3C and IT field in Asia, the design position has given me hands on working experience in the consumer electronic manufacturing environment. As a member of the insight and strategy team, I had the opportunity to support During my internship at Ergonomidesign I worked on various design challenges that enriched the design team, sales, management and tier one customers with market research as well as my perception of how design can be used as a powerful tool for brands, products and users. consumer insights transforming them into innovative business strategies, products and service While being part of brand strategy project for Optimus outdoor equipment I experienced how offerings. design can be used as a powerful tool to boost and transform businesses. The first product from there redesign was launched in March 2006. I have also had the privilege to support management and corporate decision makers with With Ergonomidesigns emphasis on ergonomic and universal design I experienced the programs, process and information for a more efficient and effective management as well as complexity and importance of connecting human behaviors and anatomy to objects. Through NPD process. Preserving existing constellations and cultures create new platforms that could hands on in context user studies and prototyping in the development of hand-heald tools and lead the organization into new paradigms. automotive interior.
  • 3. Education: Awards: MA Industrial Design LTH Sweden2001-07 Special prize Nike Play award 2005 WEB LINK As a student at IKDC, Ingvar Kamprad Design Centre, I reserved a broad platform in The special prize was to visit the NIKE World Headquarters in Portland where we had the visualization, functionality and esthetics. LTH was an international environment where we in opportunity to work side by side and learn from professional footwear designer. While numerous courses collaborating and learned from international well known key players in the following there process and requirement we where able to experience the procedure and design scene. Given me the foundation in development of product services and systems with steps in the development of a NIKE Skateboard model that lead to a customized NIKE SB a sustainable perspective. concept shoe. 1: price Culinary Cup 2005 Collaboration projects: The theme of the contest was to create and visualize two meal concept for 2010, one for NASA – LRT 2006 weekdays and one for parties. The project involved; Scenario planning, scenario role play, product life scenario and product design. With a cross-disciplinary team involving food chemist, chefs and designers we worked side by side to tailor make the meals for tomorrow. It showed me the importance and power of Design for extreme environments was a school project in co-operation with NASA and there how different disciplines can work together to innovative with a holistic approach, considering planned lunar expedition 2020. With a close collaboration with NASA and a one month on site users, nutrition, preservation, branding and distribution. camp at NASA, JSC in Houston, Texas, USA. We where exposed to the complexity and safety measurements that NASA is requiring for there programs. It also put our design skills at test Juries citation”Two cross-disciplinary innovative concepts with a futuristic approach” and showed us how you with a design mentality can solve complex problems under extreme condition while taking in consideration the entire lunar expedition from earth and back again. 2: end price in Future Sound of Sweden 2005 The collaboration resulted in a low-tech human powered lunar rescue vehicle that allowed the astronaut’s to move twises as fare on the same metabolic load and therefore expanded the Sub - satellite sound system for portable music as mp3. aria they could explore on the lunar surface. Challenging and rewarding. Other collaboration projects IDEO, Royal College of Art, Ikea, Atelje lyktan, Tetra pack, Zenith Design FIDU (preparing industrial design education) 2000-01 The main focus of the education was concept development and visualisation that we used to apply for various Industrial Design educations. AC Art College Gothenburg 2000 Basic oil painting, photography and sculptural studies. anton.breman@gmail.com AAC (Academy of Art College) San Francisco 1999-01 www.antonbreman.com Industrial Design program learning basic principles in drawing and sculpturing
  • 4. 1 The Hat Workshop Extracting Information Organizing Information Goal; Accomplish the management goals at PEGA D&E. Objective; Create a workshop that helps the staff to understand the organizations goals. Visualize the organizations goal and define the objectives. Build ownership of the objectives over team. Outcome; A road map that guides the organization to its goals, dividing the action items over the organization by taking advantage of its internal Creating Action Plan resources. Link to HW presentation on slideshare Team Building Exercises Current Future 2010 2015 Own Brand Launch (sustainable products) Information & Facts - Encourage the right mindset & have fun. D+M No Limits - Weird, wild, wacky and o the wall, Rules & Guideline 2012~2015 - Let no good idea go unheard. - Use both sides of your brain. Opportunities - Record your progress. - Quantity not quality. - No idea too stupid. ideas are welcome. Goal Gain Market recognition - Watch the clock. - Build on ideas. 2010~2012 Be the top-of-mind design consultancy in the 3C & IT (Consumer Electronic) industry Objectives Actions 1 2 3
  • 5. 2 Mobile Marketing Goal; Define and detect market opportunities for Pegatron and the development of feature phones in developing counters. Provider Penetration Africa Objective; NIGERIA Official languages English, Market Segmentation + Competitive Population 148 M GDP/ Per capita $1,500 (165th²) Differentiation = Market Positioning IRAQ Cell phone penetration rate 2007, 24.1% IraQna EMTS launch in 2008, Alheri 3G HSDPA 2010 AFGHANISTAN Outcome; Etisalat Afghanistan GPRS, MMS Entry-level mobile for the emerging markets that quickly and cheaply repackaging for sales PAKSITAN TUNISIA Mobilink in developed nations. Tunisiana PTCL Trickle-up innovation ALGERIA BANGLADESH Official languages Arabic ‫,ﺭﺉﺍﺯﺝﻝﺍ‬ Banglalink Population 33.769 million GDP/ Per capita $8,100 (84th) Cell phone penetration rate 2007, 81 % Orascom Telecom Algeria GPRS and EDGE United Arab Emirates Djezzy Etisalat Bidding and relase in E/2008 SAUDI ARABIA Etisalat Etihad Mobily Atlantique Moov HSPDA GPRS-Edge INDONESIA Niger, French Excelcomindo Burkina Faso, French, Indigenous Benin, French Togo, French Côte d’Ivoire EGYPT Frech Official languages Arabic ‫ﻥﺍﺩﻭﺱﻝﺍ‬ Population 75,042M, GDP/ Per capita $5,491(97th) Central African Republic (CAR). Cell phone penetration rate 2008, 46% Sango, French MobiNil Launch service in 2009Q3 Etisalat Misr 3.75G (HSDPA) Gabon, French SUDAN Canar Arabic and English ZANZIBAR Zantel Tanzania Official languages Swahili (de facto) English Popula- tion 37.849M, GDP/ Per capita $1,100 (178th) Cell phone penetration rate 2006, 14,5% 3G Etisalat Vodacom HSDPA 2007 OPERATING ZIMBAWE Orascom INTEREST Telecel Zimbabwe
  • 6. 3 Design Presence High Fees Executive Level Goal; Leaders Increase the awareness of the value of design as a strategically asset to the organization. Objective; Creators By communicating the value of design strategy throughout the organization, from the different design departments to sales and PM. Moste Design Firms Improve internal communication of the position, value and contribution of design. Outcome; - Increased presence of design in preliminary Makers stages in NPD (New Product Development) - Improve internal cross BU (Business Units) collaboration Low Fees - New service offering and working collaborations Low In uence Determine Determine Define Create Develop Manage Produce Distribute Business Brand Customer Concepts Design Standards Strategy Strategy Experience Design as Tactic DESIGN AS ; Design Business Brand Design Brand Design Production Distribution Management Development Strategy Strategy Identity Identity an aesthetic value direction driver decision indicator a business asset a functional & decision driver technical driver Design as Strategy
  • 7. 4 Management tools Intangibles BMi IxD Goal; Support management with tools, facts and BUSINESS & MARKETING INTERACTION Design for INTELLIGENCE information for more informed decision making DESIGN Design for Competence Vision ICC Objective; DS Establishing and create a design process, with PM VISUAL the most appropriate approach. COMMUNICATION DESIGN Project Manager STRATEGY Outcome; A more efficient and effective management Strategy Produce Design for Design for FMC Expectations Meaning COLOR & MATERIAL LAB ID IS Design for Design for INDUSTRIAL DESIGN Control Presence DESIGN RESEARCH MFG Manufacturing Tangibles What do we want other people will associate with us? Who are we? Who are our clients? Balance between Market status, Potential client, BU5 internal mar- Statistics and Market status, R&D --> Roadmap keting & Design Sales Condition Time to market, Setting Input Technical Market (Mike) information Sales EE Development Brief Development Design Audit (External) Research & analysis Activites & quality Visual design Process Roadmap development / Design Audit(Internal) 1. Explore or project assurance templates & Schedule Workshop & objective Pilot pressentation Prototype development 1. Deeper understand of 1. Trinity-- User, Tecnical, content Direction development external patterns/behaviors/ EcoSystem, Roadmap Business development Possibilities values/trends Topic (Project Name) 2. Analyze current status, Product & Segmentation What is our position? What do we o er? Who are our competitors? Directions/Clarification Beta & Compleat Current Product Status Deliverables Identety/ final vertion Brief (Project Definition) 1. Sync with internal team, New opportunities Pilot Roadmap Road map model Prototype Recommended modification templates Give directions, Scope marketing, BU and ID 2. Visualize our internal Focus status Expectation 3.Create foundation for the PR materials Discover & Understand De ne High level development Detaild develop Develop & test Deplyment Planing Strategy Development Implementation
  • 8. 5 NPD IDMS $ LOST (Innovation, Design, Manufacturing & Service ) (New Product Development) RESEARCH DESIGN DESIGN IDEAS Goal; Desirability Transform the OEM NPD to a IDMS NPD SUPPLY CHAIN Objective $ LOST How to transform an ODM/OEM company to a IDMS/OTM organization? BUSINESS TECHNOLOGY R&R for the design department in this process. Viability Feasibility SUPPLY CHAIN Outcome; Increased project hit rate. CONSUMER INSIGHTS Reduce sunk cost. OEM, ODM RESEARCH DESIGN Marketing Plan P0 P1 P2 Business Strategy De nition Feasibility & Viability Beta Testing & Marketing Testing Technological opportunity Tecnological Tecnological Feacebillety Low- delity Exploration of industry, technical Feacebillety and accessibility. Spec. De nition High- delity Prototype trends, feasibility & accessibility Prototype TECHNOLOGY Feasibility DESIGN Desirability Proposal Approval User Behaviors Reviw meting Project Kick-o meeting Approval meeting (review Participatory Scenario Lab, Focus Group, Conjoint Analysis Goals, Objectives Design Concept, Strategy, Design Needs identi cation Time to market Resource, Financial Plan and etc.) BUSINESS Viability Target Costumer / Segment Opertuntey portfolio Preliminary Business Vibillety Re nd Final Which country Exploration of targeted user & Business Case Business Case Business Case Gender costumer groups, there characteris- Age tics and their unique needs, goals Social status and objectives. Scenario
  • 9. 6 Design thinkers Goal; Give a push for the design scene in Taipei Objective; Create actual and virtual communication platforms for the design community in and around Taipei. Outcome; Networking and information sharing events. Music Mobile Context
  • 10. ACG User 7 Distribution What happens today? Specific information, links that is relevant. Publication Event Educate Promotion Gives small and concise answer for every day questions, reduce amount of clicks Exhibit Advertising WOMM Filtered maps Gives you clearer view of what’s around. Research Touch point’s Web Design Naming Brand Requirements Strategy Information access Gathering / Research ACG What I’m buying and what I’m spending. Hardware Foundation Pricerunner, exchange rate etc Transportation Supplier What is where and how can I get there? User Product Research Business design Intelligence Identity Usability Problem framing Prototyping Explore Direct Response Translation & Directions Gives you hints of what’s around the corner. Multiple tasks e.g. Translation and direction Goal; Interaction Architecting the Technology Generate a deeper understanding of the Always Information Architecture Connected Generation. Software WEB Translatior Travel Info Network U2U Service Objective; - Execute a workshop that will give us a broad WorldWideWebb insight in of Taiwan’s relation to digital and Innovation Platform Realizing and Implimantions ACG Mobile connectivity and spread the word of PEGA’s WiFi 3.5G GPS Realizing and Implimanting ACG 2.0 research and insight department. U2U - Detect interesting personalities that could be Realizing and Implimanting ACG 1.0 Bluetoth ACG part in a deeper research session, creating diaries Concept Network USER Concept over a period of seven days. Software Time Lanching of first Outcome; prototyp at World EXPO ACG Definition Product Product Design principles for a Mobile Internet Device e mplet ire, Four co tionna ques - Data board - Dream ary di - Photo terns ds, pat ee ifying n 4. Ident iors 2. P r boa ocess 52 av and beh rds from Quest op e worksh two ionna Past i day s wo res + 48 1.Cut & 3. Select 6 ACG's for photo dia ry rksh drea op m
  • 11. 8 Networking Mapping out the network framework By braking down the topic to Identify the root problems or opportunities Advanced NPD project Communication with contextual information Goal; Create new product opportunities for our client and strengthen the relationship. Objective; Detect opportunities and market segments with the most appropriate features for further exploration. Understanding the user and map out the real situation. Making technology more human Outcome; A road map on how the to develop a ubicuous and secure information platforms. Project scope Interact Extract Interaction Network Communication Platform Internet Foundation IP, Hardware and Software
  • 12. Understanding the user context Introduce me! Contact list Getting in contact with the right person in your network. Entertain me You have 10 min in the morning to How was it the recommend this place? Friendship messenger whaighting for the train to arrive. And you I recognize that guy! Didn’t I see him at?? Location messenger just what to be entertaind. Your status is “on the go” Cloud Cloud Location Sharing Bank You have to see this! Who is around? Instant sharing/upload. How are we handling, Easy access for everyone in your network to share swap and for- Where are my friends? Where should we meet? sheering, archiving, tagging our media fils. ward information. Instead of sending the fils, you forward the link where you can view the content.
  • 13. Mentality - ial Contacts S oc The modern performer on P i riv at Loc ac y The young, unconventional power elite: Intense life in profession and private They use internet to manage their lives Multi-optionality, flexible and multimedia enthusiasm They are the power user of the internet NOW rences Statu efe s Pr s tie im ili b T pa eE Handset Ca ciency A Forecast of the Mobile Context: Social Contacts; Family, Friends, Colleges, Community Privacy Gets now less important but it will be a major dilemma Status What am I doing, right now? Location An emerging key to context Preferences What I’d like to do Handset Capabilities Smarter, smaller, specialized Time Efficiency Better Software reduces Learning and usage time
  • 14. A mobile platform that adapts its behavior to your activities The system cross pollinate and filter your web applications to create your one mix of information. E.g. You can look in to your Virtualisation family photo album and see where it was Cloud taken and home where there to if the same persons are back in the city for a reunion, in a simple and intuitive way. Mobility is the new platform, and semantic technologies are needed to deliver seamless, customizable, context aware services, any time, any where. Drops What are they doing now? Status Content Contacts Who are they? Filter Do I know there friends? Location Where are they? Where was this Picture taken?
  • 15. 9 Orbit Goal; Pass the benefits of digital technology to non-digital users. Bridging the digital divide. Objective; The rising accessibility and affordability of digital cameras and camera phones has created a boom on digital capturing and lead to a stronger need for simple media management. ORBIT bridges the digital divide, lowering the threshold resistance for new technology adoption on both the Top and Bottom of the Pyramid by providing an analog user experience. Outcome; ORBIT is a scalable system that starts with a simple solution and allows growing its capacity along with the user’s technological abilities. Starting from a non digital audience, ORBIT proposes a bottom up innovation, allowing people to store, manage and share their memories with no boundaries A haven for your digital memories Threshold breaker WEB Service offerings Digital Camera Developed Markets - Unlimited safe storage Europe and USA - Services - Digital capturing [ORBIT] - communication Digital capturing storage Processing Cheering Mobile Increase web accessibility - Communication Emerging Markets Revenues - Digital capturing BRIC nations - Web access - Interactive marketing - Digital capturing
  • 16. Thank you for your time Feel free to e-mail me at anton.breman@gmail.com or visit www.antonbreman.com