My PG Final Project

1. By
A.Antony Alex
Under the Guidance of
Dr T Santha, Msc, MPhil., PHD

2. Company Profile - Dneers
Pioneers in Internet marketing company and search
engine optimization services for more than 7 years in
India as well as abroad having hands on experience in
various businesses. Services includes but not limited to
•Web designing
•Web development
•Logo Designing
•Online Marketing
•Social Media Marketing
•Brochure Design

3. Synopsis
• The project title “Cloud E-Mail Marketing” is
developed using PHP as front end and MySQL
Server as back end for Dneers.
• An amusing website for Sending email
messages with the purpose of enhancing the
relationship of a merchant with its current or
previous customers, to encourage customer
loyalty and repeat business.

4. • This project aims for complete tracing of mail
sent via this product and generating reports
according to users, company. Comfort in
integration to other websites with tracing to
cross-site.
FRONT END - PHP
BACK END - MySQL

5. Email marketing
• Email marketing is directly marketing a
commercial message to a group of people via
mail. In its broadest sense, every email sent to a
potential or current customer could be
considered email marketing. It usually involves
using email to send ads, request business, or
solicit sales or donations, and is meant to build
loyalty, trust, or brand awareness. Email
marketing can be done to either cold lists or
current customer database.

6. Module Description:
• Template Creation
• E-Mail List
• Newsletter Integration
• Newsletter
• Mail Tracking
• SMTP & Mail Config
External Entity
Google Analytics
Trace Back GEO Location

7. Template Creation
• Creating graphical templates for newsletter.
• This includes drag & drop images
E-Mail List
List of Newsletter Subscribers are maintained
with regarding to activation , Month of
subscription, Particular Newsletter links.

8. Newsletter Integration
• Integration of newsletter component in front-
end website.
• This involves cross-site logging.
Newsletter
Creating newsletter according to month,
activation, Links.
Integration of template to newsletter.

9. Mail Tracking
• Tracking users access to newsletter.
• Newsletter Opening
• Newsletter Navigation
SMTP & Mail Config
Configuring SMTP Server for sending mail.
Configuring mail id for sending mail.
Integration with SMTP & Mail.

10. Google Analytics
• Implementing Google analytics for tracing
mail with Google features.
Trace Back GEO Location
Tracking user location using geo location
IP
Country
City

11. Functions
• To monitor statistics of newsletter usage for a particular
company.
• Sending email messages with the purpose of enhancing the
relationship of a merchant with its current or previous
customers, to encourage customer loyalty and repeat
business,
• Sending email messages with the purpose of acquiring new
customers or convincing current customers to purchase
something immediately,
• Adding advertisements to email messages sent by other
companies to their customers,
• Trace users according to location.

12. EXISTING SYSTEM & DRAWBACKS:
• The system, which is followed at present, does
not provide users tracing ip, geolocation, city,
tracing, template design.

13. PROPOSED SYSTEM:
The drawbacks, which are faced during existing
system, can be eradicated by using the proposed
system. The main objective of the existing
system is to provide a Complete user-friendly
interface.
• The system, which is proposed, now brings a
complete Content Management System which
helps the users to share multimedia contents too.
• Only a single Administrator is enough to maintain
all the server from anywhere.

14. BENEFITS OF THE PROPOSED SYSTEM:
• Professional look & feel.
• Large volumes of data can be stored with case.
• Security is assured.
• Maintenance of file is flexible.
• Records stored are updated now and then.
• Stored data and procedures can be easily edited
• Reports can be generated with case.
• DB can be administrated through internet.
• IP Tracing with geo location.
• GUI Template Design.

15. HARDWARE SPECIFICATION:
• PROCESSOR : PENTIUM DUAL CORE
• HARD DISK : 40GB
• MONITOR : 15 “MONITOR
• CD DRIVE : 52X DVD-ROM
• PRINTER : HP LaserJet
• RAM : 2 GB
• KEYBOARD : 104 KEYS
• CPU CLOCK : 1.6 GHz
• MOUSE : SCROLL MOUSE

16. DEVELOPMENT TOOLS SPECIFICATION:
• OPERATING SYSTEM : Linux - Debian
• SERVER: Apache
HTTP
• PHP VERSION: PHP 5.3
• BACKEND TOOL: MySQL 5
• FRAMEWORK: Zend, Yii
• DB ADMINISTRATION: SQL Buddy

17. SOFTWARE SPECIFICATION:
• OPERATING SYSTEM:
Platform Independent
• Deployment Server:
Apache, IIS , Zend ..,
• PHP Version:
PHP 5.3
• BACKEND TOOL:
MySQL 5

18. Context Flow

19. Level 0

21. Table Name: template_det
Primary Key: template_id
Purpose: Store template Details
Name Type
template_id int(10)
template_name varchar(20)
template_source text
Name Type
user_id int(10)
news_user_name varchar(25)
news_user_email varchar(50)
news_user_phone int(20)
news_user_gender
enum('male',
'female')
news_user_month
enum('January',
'February', 'March',
'April', 'May', 'June',
'July', 'August',
'September',
'October',
'November',
'December')
Table Name: newsletter_user
Primary Key: user_id
Purpose: Store newsletter user
Name Type
newsletter_id int(10)
subject text
body longtext
activation enum('yes', 'no')
Table Name: newsletter
Primary Key: newsletter_id
Purpose: Store Newsletter Details

22. Name Type
news_temp_id int(10)
newsletter_id int(10)
template_id int(10)
Name Type
newsletter_trace_id int(10)
newsletter_user_trace_id int(10)
ip text
country int(15)
city text
access_time datetime
Name Type
newsletter_user_trace_id int(10)
activity tinyint(1)
user_id int(10)
newsletter_id int(10)
Table Name: newsletter_template
Primary Key: news_temp_id
Purpose: Newsletter Template Integration
Table Name: newsletter_user_trace
Primary Key: newsletter_user_trace_id
Purpose: Newsletter User Trace
Table Name: newsletter_trace
Primary Key: newsletter_trace_id
Purpose: Newsletter Trace

23. Name Type
mail_id int(10)
smtp_provider_id int(11)
mail_f_name varchar(25)
mail_l_name varchar(25)
mail_mail_id varchar(40)
mail_password varchar(25)
Name Type
smtp_id int(10)
smtp_name varchar(25)
smtp_provider varchar(50)
smtp_domain varchar(25)
smtp_port int(100)
Name Type
user_id int(10)
user_name varchar(20)
user_pwd varchar(20)
is_admin enum('yes', 'no')
Name Type
newsletter_send_id int(10)
newsletter_id int(10)
mail_id int(10)
user_id int(10)
Table Name: smtp
Primary Key: smtp_id
Purpose: SMTP Details
Table Name: login
Primary Key: user_id
Purpose: Login Details
Table Name: mail
Primary Key: mail_id
Purpose: Mail User Details
Table Name: newsletter_send
Primary Key: newsletter_send_id
Purpose: Newsletter Sent Details

24. Login

25. List of Registered User

26. Newsletter Creation

27. List of Newsletter

28. Newsletter Trace

29. List of Newsletter Sent

30. List of User Newsletter Sent

31. List of Newsletter User Opened

32. Trace Details

33. SMTP ADD

34. Mail ADD

35. List of SMTP Available

36. List of Mail-ID

37. Newsletter Send

38. Thank You