A presentation given at the ACS CINF Meeting in Denver on March 22nd 2015 The authoring of a scientific publication can represent the culmination of many tens if not 100s of hours of data collection and analysis. The authoring and peer-review process itself often represents a major undertaking in terms of assembling the publication and passing through review. Considering the amount of work invested in the production of a scientific article it is therefore quite surprising that authors, post-publication, invest very little effort in communicating the value and potential impact of their article to the community. Social networking has clearly demonstrated the ability to self-market and drive attention. At the same time, the increasing volume of literature (over a million new articles are published every year), requires authors to take on a more direct role in ensuring their work gets read and cited. This requirement may grow with the emergence of a range of metrics at the article level, shifting attention away from where a researcher publishes to the performance of their individual articles. Therefore, a separate platform to facilitate social networking and other discovery tools to communicate the value of published science to the community would be of value. In parallel the possibility to enhance an article by linking to additional information (presentations, videos, blog posts etc) allows for enrichment of the article post-publication, a capability not available via the publishers platform. This presentation will provide a personal overview of the experiences of using the Kudos Platform and how it ultimately benefits my ability to communicate an integrated view of my research to the community.

1. Give me kudos for taking
responsibility for self-marketing
my scientific publications and
increased impact
Antony Williams, Will Russell,
Melinda Kenneway, Louise Peck
ACS Denver, March 22nd 2015

2. Scientists measured by Impact

3. My Judgments…
• For sure.. the Metrics of Impact are changing
• Impact is more than “Published XX papers in
YY journals with Impact Factors of ZZ”
• Collaboration is more necessary than ever
• Researchers do not work hard enough on
sharing their research, teachings or data
• Platforms for sharing activities can result in
broader exposure

4. The Alt-Metrics Manifesto

5. National Information Standards
Organization and “Altmetrics”
http://www.niso.org/apps/group_public/download.php/13295/niso_altmetrics_white_paper_draft_v4.pdf

6. Research Outputs
• Blogs
• Research datasets
• Scientific software
• Posters and presentations at conferences
• Electronic theses and dissertations
• Performances in film and audio
• Lectures, online classes and teaching activities

7. Measuring Impact?

8. https://impactstory.org/ChemConnector

10. AltMetrics via Plum Analytics

11. Usage, Citations, Social
Media

12. How much work?
• How much work is done generating and
analyzing data?
• How much effort to represent your science –
presentations, publications?
• How long does it take to write a publication?
• How much work does it take to go through the
peer review process?

13. Is self-marketing of value???
• How much work do you put into your own
profile? (versus other aspects of you on
Facebook )
• Post-publication, how much work is put into
sharing publications with the community – “It’s
up to the publisher is not sufficient!”
• More visible does NOT mean better science

14. Oxidation by Sodium Hydride?

15. The Blogosphere Analyzes…

16. The Blogosphere Analyzes…

17. Oxidation by Sodium Hydride?

18. Is self-marketing of interest???
• How much work do you put into your own
profile (versus other aspects of you on
Facebook )
• Post-publication, how much work is put into
sharing publications with the community – “It’s
up to the publisher is not sufficient!”
• More visible does NOT mean better science
• Are scientists interested in self-marketing?

19. Author attitudes
19

20. Author attitudes
20

21. Using Kudos for “self-marketing”
https://www.growkudos.com/

22. What is Kudos?
• To explain, enhance and share your articles
• Ability to add, connect, integrate other
information associated with the article:
• Blog posts, commentaries, external reviews
• Presentations, videos, links to later
publications
• Follow up work, new data, additional data not
in the supplementary information
• Tools measure visits/views/sharing of article

23. My profile
https://growkudos.com/profiles/11420/

24. Claim articles using ORCID
http://orcid.org/0000-0002-2668-4821

25. Kudos Enhance the Article

26. Focus Efforts on One Article

27. The Power of Social Media

28. The Power of Social Media

29. The Power of Blogs

30. The Power of Blogs
(from Sean Ekins, @collabchem)

31. Altmetrics Score

32. Kudos

33. Explain

34. Enrich

35. Enrich

36. Enrich

37. Enrich

38. Sharing
• Trackable links to see
the level of interest
• what effect this has on
metrics such as usage
and citations

39. Measured 15 hours later

40. Measuring
Per-article charts to map
usage and Altmetric data
against Kudos activities

41. Kudos Views Grow Long-Term

42. A publication as a point-in-time
• From a publication how do you cite forward?
• to errata?
• to your later publications?
• to electronic notebook pages?
• to blog posts about your work?
• to other peoples related publications?
• to reinterpreted data you don’t publish?

43. Enriching with LATER SCIENCE

44. How do YOU cite forwards?

45. Never really “complete”

46. A More Recent Example
https://growkudos.com/articles/10.1021/jm5011308

47. CAS Indexing Prophetic Substances

48. Altmetrics - Important Article?

49. Yes.. important article…
…prior-art searching by virtual compounds could impact
composition of matter patentability of a new medicinal lead…

50. The story continues…

51. Pushing AltMetrics with Kudos

52. Within 48 hours

53. Within 6 Months
• Altmetrics very simplistic – I tweet in increments
• People share my tweet – it grows
• Silly titles make a difference!

54. We know Titles drive interest!
Call it Fuzzy and Tweet it…

55. AltMetrics within 48 Hours

56. Here we have Bat Fellatio Viewed
337,000 Times…as it were
• And yes…known issues with AltMetrics…
VIEWS does not mean reads!!!

57. Within Two Weeks
http://www.chemconnector.com/2014/06/20/give-me-kudos-for-my-articles/
12 shares
45 share
referrals
1240 Kudos views 431 downloads
138 claims

58. Is exposure important???
• Does a highly viewed paper mean better
science? CLEARLY NO!
• If AltMetrics is one of the new measures
clearly visibility and discoverability is important
• If there is a downside to investing in exposing
your publications, what is it?
• YES…it can be called “gaming” or “savvy”

59. Kudos early results: 2014
+25%
more click-throughs from
Kudos to the Publisher site
when the author has
explained / enriched the
article using the Kudos tools

60. If this article was Kudos’ed…
• Then all blog posts can be linked, all
discussions exposed, all commentaries
available – instead of “for scientific reasons”

61. Conclusions
• There IS work Kudos’ing but relative to the
time and costs for the research? MINISCULE
• What are the downsides to participating?
• Kudos is free, and one of many, that can be
used to develop a research social profile online
• What is most exciting for me – citing
FORWARD to later work by enriching articles

62. Thank you
Email: williamsa@rsc.org
ORCID: 0000-0002-2668-4821
Twitter: @ChemConnector
Personal Blog: www.chemconnector.com
SLIDES: www.slideshare.net/AntonyWilliams