This document discusses social networking tools that scientists can use to build their online profile, share their work, and increase their impact and visibility. It encourages scientists to claim an ORCID identifier and invest 2 hours per month maintaining their online profile. Several specific tools are highlighted, including LinkedIn for networking and displaying work, SlideShare for sharing presentations, ResearchGate and Academia.edu for networking and tracking citations, Google Scholar for tracking publications and citations, and ORCID as a unique identifier for scientists. The document recommends registering for an ORCID, developing a LinkedIn profile, tracking Google Scholar citations, and choosing ResearchGate or Academia.edu to participate in building an online profile.

1. Social Networking Tools for Scientists
and Building an Online Profile
Antony Williams
National Center for Computational Toxicology
The views expressed in this presentation are those of the author and do not necessarily reflect
the views or policies of the U.S. EPA

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All of My Slides Will Be Here
www.slideshare.net/AntonyWilliams

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My Hopes for Today
• Encourage you in the “era of participation”
• Provide an overview of some tools available
• Share some stories, statistics and strategies
• Encourage you to “share for the sake of
community/science as well as for yourself”
• OUTCOMES
• You will claim an ORCiD
• You will invest ~2 hours per month on your profile
• You have a bigger “Impact” online….

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You Will Choose…
Self-marketing vs. Narcissism
http://research-acumen.eu/wp-content/uploads/Users-narcissism-and-control.pdf

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Our careers are measured by…

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Scientists are Constantly
Evaluated Based on “Statistics”
•Research datasets
•Scientific software
•Publications – peer-reviewed and many others
•Posters and presentations at conferences
•Electronic theses and dissertations
•Performances in film and audio
•Other forms of research

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Today, Scientists Can Easily Share
Their Work…
• Once a scientific work(s) is public...
• Share
• Distribute
• Enhance my connection network
• “Advertise and market”

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Who markets your work???
If not you, then who?
•“It's not the job of researchers to become
experts in public relations — that's why
universities have press offices, says Matt
Shipman, research communications lead at
North Carolina State University in Raleigh.
But he recommends scientists toot their
own horns as well. ”
• http://www.nature.com/news/kudos-promises-to-help-scientists-promote-their-papers-to-new-audiences-1.20346

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Think about it…
• 100s if not 1000s of hours of research behind a paper.
How much work is the PUBLISHER going to do to make
sure people find out about your article?? How do you
find out about an article???
• Shouldn’t YOU and your CO-AUTHORS invest some
time in getting it out to the network???
• A presentation given to a small room of people has a
lifetime of “20-30 mins”. A presentation shared online
for all to see lives a lot longer. An article shared in the
network has a much wider audience.

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The MOST BASIC Career
Networking Tool
http://www.linkedin.com/in/AntonyWilliams

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Can Also Function as an
Electronic CV

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Ability to Highlight Projects

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Manage Articles Here Too…

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Your Postings Get Networked
It’s All Networking,
Networking……..

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Ask for Recommendations

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Ask for “Endorsements”,
or get them…

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Instant Summary as a PDF

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Presentations

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Sharing your works online

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Slideshare – Highly Accessed

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Slideshare – NOT Just Slides

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ResearchGate is Another Tool for
Networking and Citation Tracking

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ResearchGate

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Academia.edu
https://rsc.academia.edu/AntonyWilliams

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Credit for Reviewing Papers?

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Alt-Metrics Manifesto
http://altmetrics.org/manifesto/

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National Information Standards
Organization and “Altmetrics”
• http://www.niso.org/apps/group_public/download.php/13809/Altmetrics_project_phase1_white_paper.pdf

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https://impactstory.org/u/0000-0002-2668-4821

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Plum Analytics
https://plu.mx/u/awilliams/

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Plum Analytics Aggregates Altmetrics

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AltMetric Scores and “Donuts”

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AltMetric Scores and “Donuts”
https://www.altmetric.com/about-our-data/the-donut-and-score/

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Tools to Track and Aggregate
Altmetrics

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Google Scholar Tracks
Publications and Citations
http://scholar.google.com/citations?user=O2L8nh4AAAAJ

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NOISE in Your Google
Citations Profile
http://tinyurl.com/hyz4aba

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Check your profile data

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Add Articles that Are Missed

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ORCID – The Scientists SSN

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“Statistics” Based on an Open SSN

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Upsides and Cautions
• UPSIDES
• Cleared products are public domain and can
create awareness, traffic, and usage of ORD
science
• Many of you are ALREADY using some of these
tools
• Rapid and highly beneficial distribution of
data/articles through social networks
• CAUTIONS
• Your “products” are cleared. Be cautious of
reinterpretation and wording.
• Check and validate your profiles about once/month

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Recommendations
• Register for an ORCID ID – then use it
• Develop your LinkedIn profile
• Track Google Scholar Citations
• Choose: ResearchGate or Academia.edu
• Participate in building your profile