1.
Unraveling the success of small-sized
independent Belgian fashion designers
Sofie Jacobs
March 28, 2017

2.
NINA
Fashion designer 50% Designer and barmaid
Webshop + Flagship store
Designs and sells since 2 years. No growth at
this moment.
Happy to accomplish her dream

3.
Study 1
Balance between
exploration and
exploitation
Dominant business logic

4.
Study 2
Personal value:
conservation
Job rate
=
#

5.
Study 3
Exploration
Exploitation
Business focus
Product focus

6.
Result 1: A balancing act
Exploitation =
exploration
Business focus
Product focus
Exploitation ><
exploration

7.
Result 2: The fulltime entrepreneurial designer
Fulltime designer
Entrepreneurial
orientation

8.
Result 3: To conform or not to conform?
Conforming to a
dominant business logic
A low focus on
conservation

9.
So what?
Collaborating
Share information/exploitation
Core= exploration
Enhance entrepreneurial skills
Dare to take risks (and fail)
100% Jump! And start as a fulltime designer

10.
Thank you!
sofie.jacobs@ams.ac.be
@sofiejacobs