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brightonSEO 2021 talk - Working in a Cookieless World

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Anu Adegbola
Anu Adegbola

"Data has long been the backbone of the digital marketing world. If you aren’t measuring performance in some way or the other, you are throwing your client’s money in a deep dark hole and not proving your worth. ​So, we need to really be paying attention to what regulations like GDPR and CCPA and platform updates like ITP mean for our clients and how they are going to affect the way account directors show the true impact of the marketing campaigns we are running."

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@themarketinganu Data Privacy – Be Part of the solution Anu Adegbola | MindSwan SLIDESHARE.NET/AnuAdegbola1 @TheMarketingAnu
@themarketinganu About Me
@themarketinganu Agenda Data Privacy: What has changed? Conversation Toolkits What is your role in client relationship?
@themarketinganu @themarketinganu WHAT IS YOUR ROLE IN A CLIENT RELATIONSHIP?
@themarketinganu Insightful communication @themarketinganu
@themarketinganu Transparency @themarketinganu
@themarketinganu Being on top of things @themarketinganu
@themarketinganu Get to know them @themarketinganu
@themarketinganu Honesty @themarketinganu
@themarketinganu Data Privacy - What is happening?
@themarketinganu Legislations put in place GDPR CCPA
@themarketinganu Tech Companies Giving Customers Tracking Choice
@themarketinganu Tech Companies Coming Up with 3rd Party Data Alternatives
@themarketinganu @themarketinganu What does it mean for your clients?
@themarketinganu How are you collecting 1st Party data? Analyze and start implementing gated content on site. is Which will directly affect how creative is written
@themarketinganu Targeting is going to be harder How much audience overlaying is already happening. is Make use of customer match
@themarketinganu Attribution: What are the winning channels is more important than ever! is Knowing not just where traffic is coming from but what channel sells the most. Last Touch Attribution should be replaced with Marketing Media Mix Modeling
@themarketinganu Attribution V2: Have you upgraded to GA4? iss GA4 is particularly useful because website visitors are increasingly likely to opt-out of cookie usage and other means of data collection.
@themarketinganu USP Now more than ever it is necessary to nail the unique selling point – the call to action that is in all creative. is Price? Value?
@themarketinganu Summary
@themarketinganu An account managers job is to lead a client to the right solutions
@themarketinganu There are paid media discussion topics to be had already
@themarketinganu It’s going to get harder to prove value – so start being your client’s partner
@themarketinganu Thank you! Anu Adegbola | MindSwan SLIDESHARE.NET/AnuAdegbola1 @TheMarketingAnu

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