2. IDEA
● Created in Sep 2015 in Baruch College
● Audience: You, me and CUNY students
● Function: connect CUNY students
● Content: hot topics, news, tips and tricks
6. HOW TO USE SOCIAL MEDIA
We use facebook, Twitter, Instagram
7. WHAT WE DID TO ATTRACT TRAFFIC
● Share website with classmates
● Use more general tags and keywords
● Use Adsense to exchange Ad links
● Send out invites via social media
8. GOOGLE ANALYTICS - Overview
Week Index Sessions
Sept 27 - Oct 3 18
Oct 4 - Oct 10 30
Oct 11 - Oct 17 39
Oct 18 - Oct 24 51
Oct 25 - Oct 31 43
Nov 1 - Nov 7 25
Nov 8 - Nov 14 54
Nov 15 -Nov 21 59
Nov 22 - Nov 28 137
TOTAL 456
16. FUTURE OF THE WEBSITE
We will continue to write blogs to share school life. Hope more students will enjoy our
website.
17. STRENGTH AND WEAKNESS
Strength
● Original content
● Real life in Real time
● Transparent/ authentic
● Quality over quantity
Weakness
● Lack of Social media
● No paid advertising
Opportunities
● Upload more original photographies to
instagram.
● Publish more career/job hunting related
articles on LinkedIn to attract more visits
● Exchange links with similar website for
information sharing
Threat
● Startup reputation
● Mediocre engagement
18. WHAT WE LEARNED FROM THE PROJECT
Frequency of new contents help attract visitors.
Easy navigation allows visitors to click other pages on the site.
Our umbrella idea enabled us to create a wide range of content.
Identifying audience is important in designing a website.
19. What we could have done better, more of, less of . . .
We could have posted much more content and much more frequently.
We could have done more on promotional outbound linking:
● Study aid books linking to Amazon
● Promotional deals available on Kaplan
We should have contacted each of the CUNY Newspapers or Student Government
body to create a section where we would aggregate their school wide events (Guest
Speakers, Gala Events, Club Events) and in return, they would post our website onto
their platforms - social media and website.
