The document provides information on various broadband options available in Dublin for business owners. It defines broadband and describes fibre optic, DSL, wireless, satellite, mobile, cable and other types of broadband. It also gives details on broadband plans and pricing from various Irish providers like Eircom, Imagine, Digiweb, Vodafone and UPC. Based on the information provided, the author chooses an Eircom broadband bundle as the best option to suit their business needs.

1. BROADBAND
IN DUBLIN
AVAILABLE BROADBAND TO SOUTHSIDE
BUSINESS OWNERS

2. WHAT IS
BROADBAND?
Broadband is the term used for the use of telecommunication
which is always one that transmits a wide range of signals
including audio and video over the internet.
(Broadband, 2012)

3. BROADBAND PROVIDERS
– DUBLIN 12

4. FIBRE OPTIC
BROADBAND
• Fibre optic broadband is delivered over a fibre optic
network instead of the copper network.
• Fibre optic broadband is high-speed communication
cables that carry broadband and voice traffic by sending
pulses of light through an optical fibre.
• Fibre optic broadband is the newest and fastest
broadband developed to date.
• At present copper cables are limited to providing
broadband speeds of up to 24Mb, therefore implementing
fibre optics will assist in faster internet all over the
country.
(Eircom Support, 2012)

5. DSL - LANDLINE
• A DSL (digital subscriber loop) installs a special filter onto
a subscribers telephone line to remove high frequency
interference to allow internet usage and phone calls at the
same time.
• It comes with a modem which a customer will have to
connect to their Ethernet or a wireless USB port to receive
the digital data transmission.
• Customers will have to be within a certain distance of the
provider/DSLAM (Digital Subscriber Line Access
Multiplier) in order to receive an internet connection.
• This broadband choice is most common.
(Wisegeek, 2012)
(Webopedia, 2012

6. EIRCOM
Up to 12MB/1.1MB Uncongested Up to 12MB Broadband Bundle
Broadband
Monthly Fee: €40 Monthly Fee: €67.99
Download Speed: 12MB Download Speed: 12MB
Upload Speed: 1.1MB Upload Speed: 1.1MB
Contention Ratio: Contention Ratio:
Connection fee: Free Self-intall Connection fee: Free Self-install
• Free wireless modem • Line rental included
• Consistent broadband • Always on broadband
speed 24/7 • Unlimited local and national
• 12 month contract calls
• 60 any network minutes
Free wireless modem
• 12 month contract (Eircom Business, 2012)

7. WIRELESS
BROADBAND
• Wireless broadband is high speed wireless technology
that provides internet access over a broad area.
• It does not require an Ethernet or modem connection but
does require a signal from a modem (of sorts) nearby.
• This signal is sent through the air via an antenna to a
wireless router in the home.
• This is most commonly used by laptops via a wireless
adaptor installed within the laptop.
• A subscribers bandwidth can be stolen by nearby internet
users, so it is advised this type of broadband be protected
with a password.
(Wisegeek, 2012)

8. IMAGINE - WIMAX
Breeze 4MB
Monthly Cost: €45.27
Download Speed: 4MB
Upload Speed: 4MB
Contention Ratio: 24:1
Connection Fee: €150
Download Allowance: Unlimited
• No landline (no fee)
• Symmetrical high speed service (same upload and download
speed).
• Static IP address
• Cherry picker connection charge - €350 excluding VAT
(Imagine Business, 2010)

9. SATELLITE
BROADBAND
• Satellite broadband is provided by low orbit (LEO) satellite
dish rather than a DSL or Cable.
• The internet feed is beamed from the LEO satellite to a
dish on top of a subscribers house.
• It can deliver speed of 2 megabits per second downstream
and 1 megabits per second upstream.
• This can be quite expensive to run and weather can affect
the internet signal. It is ideal (or rather a last resort) for
those in rural areas.
(Wisegeek, 2012)
(Webopedia, 2012)

10. DIGIWEB
Satellite Business Broadband – Plus 12
Monthly Fee: 48.95
Download Speed: 12MPS
Upload Speed: 4MB
Monthly Traffic: 16GB
Contention Ratio:
• Once off charge of 219.95 for equipment and set up.
• Always on broadband
• Speeds of up to 18MB anywhere
• 12 month contract
• 1 Public IP address
(Digiweb, 2010)

11. SMART TELECOM
Business 24MB
Monthly Fee: €24
Download Speed: 24MB
Upload Speed: 1MB
Traffic Quota: 500GB
Contention Ratio:
• Static IP public address – 1 Included
• Optional Wi-Fi
(Smart Telecom, 2010)

12. MOBILE BROADBAND
• Mobile internet is high speed wireless internet that is
provided through mobile phone signals/masts.
• These signals are received through a portable modem
(USB flash drives, “dongles”), mobile phone, USB wireless
modem or other mobile devices.
• Good for when you’re “on the go”
• However: As its wireless it can suffer from interference, it
may be slower than a landline connection and it may have
limitations due to monthly plans and therefore an
increased cost.
(Uswitch, 2012)
(Wikipedia, 2012)

13. VODAPHONE
Ideal Broadband and Talk Anytime
Monthly Fee: €52
Upload Speed: 8MB
Download Speed: 8MB
Monthly Usage: 300GB
Contention Ratio:
• No line rental charge
• Free PC Protection for first 3 months
• Free local and national anytime calls
• Free UK calls (for Vodaphone bill pay customers)
• 200 free minutes to 3 nominated Vodaphone customers
(Vodaphone, 2012)

14. CABLE BROADBAND
• Broadband is sometimes provided by companies through
cable.
• These companies also provide telephone and television
packages.
• This type of broadband can only be received if your street
has been cabled.
(OECD, 2010)
(Cable, 2012)

15. UPC
Fibre Power Essential
Monthly Fee: €69.00
Download Speed: 50MB
Upload Speed: 5MB
Download Allowance: Unlimited
Contention Ratio:
• Free wireless modem
• Digital Select Extra & Digital+
• On demand TV
• Over 90 Channels
• Remote record
• Home Phone with anywhere 100 (free calls anytime to irish
mobiles, local, national and selected fixed landline destinations.
(UPC, 2010)

16. MY CHOICE – EIRCOM!
Up to 12MB Broadband Bundle.
Why?
Only option that includes reasonable phone usage (as in
unlimited calls to Ireland and UK), that also includes a
satisfying amount of potential internet usage and speed.
Having looked at other organisations I have concluded that
€67.99 is the most reasonable price too. It also includes line
rental, a free wireless modem, free set up and 60 any network
minutes.
To run a sufficient SOHO, one would need access to a
reasonable amount of internet and the use of phone 24/7.

17. REFERENCES
• Eircom Business, (2012), Products. Retriever 10th October 2012, from
http://business.eircom.net/broadband/products
• Imagine Business, (2010), Wireless Broadband. Retrieved 10th October 2012, from
http://www.imaginebusiness.ie/broadband/broadband_wireless.php
• Digiweb, (2010), Satellite Business Broadband. Retrieved 10th October 2012, from
http://www.digiweb.ie/business/products/connectivity/broadband/satellite/
• Smart Telecom, (2010), Business. Retrieved 10th October 2012, from
http://www.smarttelecom.ie/business_broadband.aspx
• Vodaphone, (2012), Ideal Broadband and Talk Anytime. Retrieved 10th October 2012, from
http://www.vodafone.ie/df/homebroadband/productdetails.jsp;jsessionid=mBTkQ2cT2dpmBJJBn
6vLvn9TQ06gbkgfMvbpMYmXRj783HBfJJJZ!-
1697275818!837093256?productid=572058&producttypetab=HOMEPHONEBROANDBAND&perlico
id=115063
• UPC, (2010), Fibre Power Essential. Retrieved 10th October 2012, from
http://www.upc.ie/deals/tvbroadbandphone/fibrepoweressential/
• Broadband, (2012), What is Broadband? Retrieved 7th October 2012, from
http://www.broadband.gov/about_broadband.html
• Eircom Support (2012) Fibre Broadband FOQ. Retrieved 7th October 2012, from
http://support.eircom.net/SRVS/CGI-BIN/WEBCGI.EXE/&/?New&Kb=BB&Company={8C5A3413-
D734-4C47-9016-F9EBD3B87D94}&Case=fibrebroadbandfaq
• Wisegeek, (2012), What is Wireless Broadband? Retrieved 7th October 2012, from
http://www.wisegeek.com/what-is-wireless-broadband.htm

18. REFERENCES
• Wisegeek, (2012), What is Satellite Broadband? Retrieved 7th October 2012, from
http://www.wisegeek.com/what-is-satellite-broadband.htm
• Webopedia, (2012), Satellite Broadband. Retrieved 7th October 2012, from http://www.wisegeek.com/what-
is-satellite-broadband.htm
• Wikipedia, (2012), Mobile Broadband. Retrieved 7th October 2012, from
http://en.wikipedia.org/wiki/Mobile_broadband
• Uswitch, (2012), What is Mobile Broadband? Retrieved 7th October 2012, from
http://www.uswitch.com/broadband/guides/what_is_mobile_broadband/
• OECD, (2010), OECD Broadband Subscriber Criteria. Retrieved 7th October 2012, from
http://www.oecd.org/internet/broadbandandtelecom/oecdbroadbandsubscribercriteria2010.htm
• Imagine, (2010), About Imagine. Retrieved 7th October 2012, from
http://www.imagine.ie/about_imagine.html
• Wimax, (2012), What is Wimax? Retrieved 7th October 2012, from http://www.wimax.com/general/what-is-
wimax
• Cable, (2012), What is cable Broadband? Retrieved 7th October 2012, from
http://www.cable.co.uk/guides/what-is-cable-broadband/
• Wisegeek, (2012), What is DSL? Retrieved 7th October 2012, from
http://en.wikipedia.org/wiki/Digital_subscriber_line
• Wikipedia, (2012), Digital Subscriber Line. Retrieved 7th October 2012, from
http://en.wikipedia.org/wiki/Digital_subscriber_line