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10 Quick Tips for
Nonprofit Fundraising
Daniel Kimball
Product Specialist at Aplos Software
Daniel	Kimball
Dan	Kimball	is	a	seasoned	fundraiser	with	twenty	years	
of	experience	in	strategic	fund	development	and	
nonprofit	management.	
He’s	currently	developing	Aplos’	Donor	Management	
PlaAorm	to	help	nonprofits	connect	with	(and	
culCvate!)	their	donor	base.	
His	mantra:	“Fundraising	is	a	relaConship	business.”
Who	Do	I	Know?
Successful	fundraising	costs	liNle	and	reaches	a	wide	
audience.		
Think:	"Who	can	help	me?"		
Maybe	a	member	of	the	family	works	in	a	large	
company	which	might	be	willing	to	sponsor	you?	A	
friend	might	be	able	to	provide	a	venue	for	a	
fundraising	event?	Build	ideas	around	what	you	
already	have.
Keep	Your	Reasons	for	Volunteering	in	Mind
A	passionate	desire	to	help	will	bring	in	
donaCons.
Produce	a	Leaflet
Explain	your	reasons	for	volunteering	and	give	some	
background	on	the	project.	Include	the	leaflet	in	every	
fundraising	acCvity.
Have	a	Goal
Know	how	much	you	need	to	raise.	
For	every	fundraising	acCvity,	assess	
how	much	you	expect	to	raise	against	
what	you	actually	do.		
Some	ideas	work,	others	might	not.
Ask	for	Specific	DonaCons
But	don't	stand	by	them!		
Asking	for	a	specific	amount	will	give	your	
donors	a	benchmark.		
If	you’re	asking	for	sponsorship,	it	may	be	
an	idea	to	go	to	your	biggest	benefactor	
first	–	people	o^en	follow	the	leader.
Write	Well-Targeted	LeNers
Write	to	individuals.	
And	individuals	within	companies.	
Ask	them	for	support.
Hold	an	Event
Events	are	great	ways	to	get	donors	to	
parCcipate	on	several	levels.	
Think	—	aucCons!	
At	an	invite-only	Crab	feed!
Always	Offer	Something	in	Return
First	and	foremost	a	prompt	Thank	You	LeNer	
to	every	sponsor	who	makes	a	donaCon.	
Also,	send	them	updates,	newsleNers	or	
other	informaCon	on	the	project	once	it’s	
underway.		
Invite	them	to	the	groundbraking/opening/
celebraCon…
Plan	Ahead
To	avoid	your	mission	targets…
Use	Your	Time	Wisely
Fundraisers generally use as much time as
they have to achieve their goals.
If you are on a tight deadline, you will just
be working that bit harder!
About	Aplos
We’re the #1 solution in online donor management
software for nonprofits.

Fundraising is important, but you probably wish you didn't
have to spend so much of your valuable time raising money.
Aplos' all-in-one solution helps you raise money, track
giving, and ensure your donors have a positive experience
with your organization.
Visit aplos.com for more information.
"Nonprofits all across the country
are praising the software's ease of
use, reasonable price, and great
customer service." - NPTechNews

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10 Quick Tips for Fundraising