A detailed case study of how ASO can help to increase organic downloads of your mobile app. App marketing and app discoverability become critically important in the App Store and Play Store and this analysis show how to boost app downloads and grow your mobile business. More on https://www.appagent.co/kiwi.php

1. APPSTORE OPTIMIZATION
F OR K I W I . C OM

2. INCREASE IN
CONVERSION RATE
82%
RETURN ON
INVESTMENT
INCREASE IN
US DOWNLOADS
WITHIN 2.5 MONTHS
INCREASE IN
NON-US
DOWNLOADS WITHIN
4 MONTHS
8,9x
RESULTS (iOS+GP)
72% 60%

3. SCOPE OF WORK
keyword
optimization
conversion
optimization
in-depth
keyword research
analyzing
potential
keywords
analyzing current
rankings
applying new
keyword set
adjusting keywords,
pushing app in top 10
competition
store analysis
creating a set
of new assets
analyzing current
conversion rate
start A/B testing,
measuring impact
picking winners,
testing new variations
1
2
3
4
5 1
2
3
4
5

4. KEYWORD OPTIMIZATION
BEFORE AFTER
Keywords for Non-US countries translated
only, without a keyword research
No experience with in-depth keyword
research
Struggling how to be more visible on app
stores
Focusing on paid installs only, spending a
lot of money
Losing hundreds of potential users
monthly thanks to the low visibility
30x increase in top 10 rankings worldwide
Tracking over 500 keywords for US &
other countries
Visibility on app stores increased over
500%
Thousands of dollars saved that would be
normally spend on paid UA
Reached top 10 rankings for the most
competitive keywords
+-
-
-
-
-
+
+
+
+

5. KEYWORD OPTIMIZATION
98% increase
iOS organic downloads worldwide
April ‘17
April ‘18
+98%

6. ORGANIC GROWTH BY COUNTRY
US (iOS + GP) TOP 10 RANKINGS FOR 30 KEYWORDS
UK (iOS + GP) TOP 10 RANKINGS FOR 16 KEYWORDS
GERMANY (iOS) TOP 10 RANKINGS FOR 22 KEYWORDS
FRANCE (iOS) TOP 10 RANKINGS FOR 17 KEYWORDS
+72% INCREASE IN DOWNLOADS
+55% INCREASE IN DOWNLOADS
+48% INCREASE IN DOWNLOADS
+84% INCREASE IN DOWNLOADS

7. +63%+150%
+79%+240%
VISIBILITY GROWTH ON iOS BY COUNTRY
US
UK
Germany
France

8. CONVERSION OPTIMIZATION
BEFORE AFTER
Very small font, not easily readable
Not using eye catching colours or CTA’s
No A/B testing
Low conversion rates
Very generic design, without proper
research
Assets designed in cooperation with native
speakers
Design reflecting in-depth analysis of
25.000 visitors
Tested over 30 different screenshots and
banners
Conversion rate increased by 82%
Bold experimentation with content, design
and combination of video and static assets
+-
-
-
-
-
+
+
+
+

9. CONVERSION GROWTH 1 US
+18%
ORIGINAL
V1: +18% CRO INCREASE - Brand new design, iOS11 ready, CTA in the 1. screenshot, eye catching colors

10. CONVERSION GROWTH 2 US
V1 V2
+30%
+30% CRO INCREASE - Putting testimonial from New
York Times, non of competitors had this.

11. CONVERSION GROWTH 3 US
V2
+29%V3: +29% CRO INCREASE: Adding 30s preview video switching to portrait orientation keeping NYT testimonial

12. “
RESULT
AppAgent excels in connecting the dots. They crush walls between
data, mobile marketing and creativity to solve your problem.
Simply, they get the s*** done no matter what it takes.
Karel Soucek,
Head of Mobile
212%mobile growth in 2017

13. CLIENTS

14. G E T I N T O U C H
peter@appagent.co ● appagent.co ● blog.appagent.co