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How to do App Store Optimization

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Presentation from AppFollow's meet-up in Berlin, December 2019.
How to do ASO ( App Store Optimization)
ASO for App Store
ASO for Google Play
ASO: texts, creatives, screenshots
App Rating and reviews

https://appfollow.io/asoconsulting

Publicado en: Móvil
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How to do App Store Optimization

  1. 1. Intro APPFOLLOW 
 full featured remote team
 15 countries, 34 cities & HQ in ! 2
  2. 2. Intro 3
  3. 3. ASOASO 5
  4. 4. Keyword spy Explore competitor’s keywords ASO 6
  5. 5. Missing keywords Explore your KW base ASO 7
  6. 6. ASO Keywords translation Each Keyword is important Before After
  7. 7. Keyword distribution Analysis of rankings and ASO-updates in a second ASO ASO Consulting case, iOS, AppFollow
  8. 8. ASO Dashboard - Score your Success ASO Evaluate the influence of ASO updates in a minute
  9. 9. CR Benchmark Average conversion to install ASO
  10. 10. ASO
  11. 11. ASO What factors influence on the conversion rate?
  12. 12. ASO What factors influence on the conversion rate? What do you A/B test most often?
  13. 13. ASO
  14. 14. ASO
  15. 15. ASO What is Trending now? 
 Is there any best practices in terms of Graphic ASO?
  16. 16. ASO
  17. 17. ASO
  18. 18. ASO
  19. 19. ASO
  20. 20. ASO
  21. 21. ASO: Localization Photo Collage by InShot, Google Play
 https://play.google.com/store/apps/details?id=photocollage.photoeditor.collagemaker&hl=es US Market Portuguese Market Japanese Market
  22. 22. ASO: QUIZ VS Family Hotel by PlayFlock, Spain (Local: es-ES), Google Play https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration
  23. 23. ASO: QUIZ VS Family Hotel by PlayFlock, Spain (Local: es-ES), Google Play https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration +24% for Current CR
  24. 24. ASO: QUIZ VS Family Hotel by PlayFlock, the US market (Local: en-US), Google Play https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration
  25. 25. ASO: QUIZ +13% for Current CR VS Family Hotel by PlayFlock, the US market (Local: en-US), Google Play https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration
  26. 26. ASO: QUIZ VS +17,5% for Current CR Family Hotel by PlayFlock, the US market (Local: en-US), Google Play https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration
  27. 27. ASO: QUIZ VS VS Family Hotel by PlayFlock, the US market (Local: en-US), Google Play https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration
  28. 28. ASO: QUIZ VS VS Family Hotel by PlayFlock, the US market (Local: en-US), Google Play https://play.google.com/store/apps/details?id=com.playflock.family.hotel.story.home.mansion.puzzle.garden.decoration +42% for current CR - Absolute Leader
  29. 29. ASO
  30. 30. ASO: Trends ?
  31. 31. ASO: Trends ?
  32. 32. ASO Analytics Social Quantum, Megapolis
 https://play.google.com/store/apps/details?id=com.socialquantum.acityint&hl=en
  33. 33. ASO: Summing app the trends No Universal Strategy on how to 'optimize' any graphic asset => only A/B Testing • Importance of Graphic is increasing • Localization & Adaptation - Win & Win tactic • More details instead Personalization and focusing on character (for some categories) • B/A , AA/BB tests to prove the results • There are trends on each app category
  34. 34. 3. ASO ASO Consulting ASO advices, support & reports appfollow.io/asoconsulting
  35. 35. 3. ASO 37 Share an experience Become a part of our survey appfollow.io/blog

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