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What is AppFollow

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More details about AppFollow for product owners, software developers, mobile marketing managers, ASO experts and etc.

Publicado en: Marketing
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What is AppFollow

  1. 1. What is AppFollow?
 https://appfollow.io Reply to reviews through AppFollow 
 interface, Slack or any HelpDesk Tools for mobile game and app developers 
 to save their time and money App Store optimization and analysis of your ASO strategy Monitor your apps and spy on your 
 competitors Receive notifications with updates into
 Slack, Discord or Email
  2. 2. Part 1 Intro How to use AppFollow for keyword search and ASO strategy analysis
  3. 3. Part 1 Intro How rating affects conversion and Reviews you should reply first
  4. 4. Part 1 Intro Tools to improve the performance of your Customer Support team
  5. 5. Part 1 Intro What does Reviews AI think 
 about your app?
  6. 6. Part 2 Basic features Main app page Shows how your app page is displayed on different devices across different countries
  7. 7. Part 2 Basic features
  8. 8. Part 2 Basic features Timeline page Collects info on updates and new versions: icons, screenshots, description, size, promo banner, etc.
  9. 9. Part 2 ASO features Keywords & ASO Track the performance of keywords, analyze market leaders and competitors
  10. 10. Part 2 ASO features Keyword distribution Identify how each keyword affects your ASO strategy and installs Benchmark Track conversion rates of the best apps from your category to evaluate the performance of your own app
  11. 11. Part 2 ASO features ASO Analytics Collects data on Downloads, Page Views and Impressions from Google Play and Apple Store on one page
  12. 12. Part 2 ASO features Real-time notifications You can receive notifications by email or into Slack, Zendesk and 30+ other services App Featuring Keep track of featured apps in App Store to identify new market leaders
  13. 13. Part 2 ASO features Monitor your app activity
 with Slack and Email reports
  14. 14. Average rating and featured reviews affect app installs Part 2 Rating and Reviews
  15. 15. ✭ ✭✭ ✭✭✭ ✭✭✭✭ ✭✭✭✭✭ 0 % 25 % 50 % 75 % 100 % Source: Apptentive Low average rating «kills» conversion Part 2 Rating and Reviews
  16. 16. Part 2 Rating and Reviews
  17. 17. Part 2 Rating and Reviews
  18. 18. Featured and top chart apps have rating of ~4.5 Source: AppFollow (Today, Games, Top Chart) Part 2 Rating and Reviews
  19. 19. Every day, developers respond to more than 100,000 reviews in the Play Console, and when they do, we’ve seen that users update their rating by +0.7 stars on average Source: Google, May 2019 Part 2 Rating and Reviews
  20. 20. Number of reviews depends on product stage Soft launch Launch Growth New / Beta
 versions Part 2 Rating and Reviews
  21. 21. First reviews to reply: 1. Featured/Helpful reviews Part 2 Rating and Reviews
  22. 22. Part 2 Rating and Reviews
  23. 23. Part 2 Rating and Reviews Receive Helpful reviews separately You can choose to receive only featured reviews in the integration settings to respond more quickly
  24. 24. 1. Featured/Helpful reviews 2. Reviews that became worse, e.g. 4 → 1 First reviews to reply: Part 2 Rating and Reviews
  25. 25. Part 2 Rating and Reviews
  26. 26. 1. Featured/Helpful reviews 2. Reviews that became worse 3. Long reviews (taking just 1 to 5% of the total number, but showing the biggest pain-points) First reviews to reply: Part 2 Rating and Reviews
  27. 27. Part 2 Rating and Reviews
  28. 28. Part 2 Rating and Reviews
  29. 29. 1. Featured/Helpful reviews 2. Reviews that became worse 3. Long reviews 4. All reviews during soft launch or beta release First reviews to reply: Part 2 Rating and Reviews
  30. 30. Unexpected negative rating can come from featuring, a new version release or a bug Part 2 Rating and Reviews
  31. 31. Negative rating is increasing after a new version release Part 2 Rating and Reviews
  32. 32. You can deal with reviews in Zendesk, Helpshift, etc. Part 3 Improving performance of Support team
  33. 33. Part 3 Improving performance of Support team Users update up to 15% of reviews after a reply
  34. 34. Use tags Use tags to mark important reviews and send responses quickly Part 3 Improving performance of Support team
  35. 35. Goal: increase average rating оf reviews with replies Part 3 Improving performance of Support team
  36. 36. Reviews analysis helps to quickly spot: 1. Bugs and crashes 2. Annoying ads and overpricing 3. Difficult game levels and navigation problems 4. Local problems 5. Feature-requests Handling feedback in a timely manner helps increase user loyalty and retention Part 4 Semantic Analysis
  37. 37. Weak point analysis Win the market by finding drawbacks of your competitors and identifying the best traffic channels that will perfectly suit your users. Semantic Analysis Keep track of users’ mood and expectations to make them happy. Our algorithm is based on machine learning, it analyses user reaction and shows their complaints on the chart. Part 4 Semantic Analysis
  38. 38. Part 5 Useful read Free 10-day trial
  39. 39. Useful read 1. How to get featured in App Store 2. How to improve average rating 3. The quick way to identify user problems 4. How to increase user loyalty 5. Why to reply to reviews in App Store and Google Play Part 5 Useful read
  40. 40. Thanks!
 Sign Up For Free Questions?
 help@appfollow.io

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