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Ab tech briefing-october-2017

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Jena Donlin, Product Marketing Manager at Appboy (soon to be Braze), discusses what Apple and Google's mobile OS updates mean for the future of mobile engagement

Publicado en: Tecnología
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Ab tech briefing-october-2017

  1. 1. WHAT APPLE & GOOGLE’S MOBILE OS UPDATES MEAN FOR THE FUTURE OF CUSTOMER ENGAGEMENT T E C H B R I E F I N G
  2. 2. TECH BRIEFING / PRESENTING TODAY JENA DONLIN
 PRODUCT MARKETING MANAGER
  3. 3. 60+PUSH NOTIFICATIONS 120+EMAILS 5KDISTINCTADS. EVERY. SINGLE. DAY.
  4. 4. 71% OF CONSUMERS SLEEP WITH OR NEAR THEIR PHONE
  5. 5. MOBILE / IT’S MORE THAN JUST APPS 69%OF DIGITAL TIME* MOBILE ACCOUNTS FOR S O U R C E : * M A R K E T I N G L A N D 2 0 1 7 “ M O B I L E N O W A C C O U N T S F O R N E A R LY 7 0 % O F D I G I TA L M E D I A T I M E ” 40%OF MOBILE TIME IS SPENT ON THE MOBILE WEB* NEARLY 30+% OF DIGITAL TIME* DESKTOP STILL USED FOR
  6. 6. 6 DATA AGILITY / THE POWER OF REAL-TIME DATA IN THE STACK
  7. 7. DISJOINTED / WHAT’S BLOCKING UNIFIED CUSTOMER EXPERIENCES?
  8. 8. SPRING DEV EVENTS LEAD TO FALL UPDATES & NEW HARDWARE GOOGLE I/O WWDC
  9. 9. S O , W H A T ’ S C H A N G I N G ? ( A N D W H A T D O E S I T M E A N ? )
  10. 10. L O C A T I O N 
 T R A C K I N G
  11. 11. LOCATION-TRACKING / ANDROID UPDATES WORRIED ABOUT
 THE IMPACT? MAYBE IT’S TIME TO THINK ABOUT GEOFENCES
  12. 12. S O U R C E : T E C H C R U N C H 2 0 1 7 “ I O S 1 1 ’ S B LU E B A R W I L L S H A M E A P P S T H AT O V E R Z E A LO U S LY A C C E S S YO U R LO C AT I O N ” ARE YOU TRACKING LOCATION DATA? BEWARE THE
 BLUE BAR
 OF SHAME LOCATION-TRACKING / iOS UPDATES
  13. 13. A P P S T O R E O P T I M I Z A T I O N
  14. 14. iOS APP STORE UPDATESS O U R C E : M A C R U M O R S 2 0 1 7 “A P P L E R E V E A L S R E D E S I G N E D A P P S TO R E F O R I O S 1 1 W I T H D E S I G N S I M I L A R TO A P P L E M U S I C ”
  15. 15. APP STORE UPDATES / NEW APP REVIEWS API S O U R C E : D E V E LO P E R . A P P L E . C O M USERS CAN NOW
 SUBMIT REVIEWS WITHOUT
 LEAVING
 YOUR APP
  16. 16. APP STORE UPDATES / NO MORE CUSTOM PROMPTS S O U R C E : 9 TO 5 M A C 2 0 1 7 “A P P S TO R E N O W R E Q U I R E S D E V E LO P E R S TO U S E O F F I C I A L A P I TO R E Q U E S T A P P R AT I N G S , D I S A L LO W S C U S TO M P R O M P T S ” WANT TO ASK YOUR
 USERS FOR AN APP REVIEW? REMEMBER
 THE NEW
 ANNUAL CAP
  17. 17. APP STORE UPDATES / BRANDS CAN RESPOND TO REVIEWS S O U R C E : D E V E LO P E R . A P P L E . C O M THE LINES BETWEEN
 MARKETING,
 PRODUCT, AND
 CUSTOMER SERVICE
 EXPERIENCES ARE BLURRING
  18. 18. P U S H 
 N O T I F I C A T I O N S
  19. 19. ANDROID OREO NOTIFICATIONSS O U R C E : A N D R O I D P I T “A N D R O I D 8 . 0 O R E O : L AT E S T N E W S A N D F E AT U R E S ”
  20. 20. ANDROID OREO UPDATES / NOTIFICATION CHANNELS
  21. 21. WEB PUSH UPDATES
  22. 22. WEB PUSH UPDATE / INTRODUCING ACTION BUTTONS FOR CHROME WEB PUSH MAC OS X WINDOWS
  23. 23. WHAT DO THESE CHANGES TELL US ABOUT WHERE CUSTOMER ENGAGEMENT IS GOING?
  24. 24. F U T U R E F O C U S E D E N G A G E M E N T F I R S T P R I N C I P L E S
  25. 25. UNDERSTAND YOUR CUSTOMER. HAVE AN ACCURATE, REAL-TIME VIEW
 OF EACH CUSTOMER. # 1
  26. 26. CREATE VALUE IN EACH EXPERIENCE. PROVIDE PERSONALIZED, RELEVANT EXPERIENCES ACROSS CHANNELS. # 2
  27. 27. BE ADAPTIVE. WORK SMARTER WITH TESTING
 AND OPTIMIZATION. # 3
  28. 28. Q & A
  29. 29. WEBINAR / TUNE IN OCTOBER 25TH

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