Find out what are the most common mistakes app publishers make and use Appcase https://getappcase.com/ to deal with them.

1. MOST COMMON MISTAKES
APP PUBLISHERS MAKE

2. NOT FOCUSING ON
THE USERS
A mobile application should be designed for a
specific group of users and should meet customer
needs. This seems obvious, but when it comes to
the long process of creating an app, developers
somehow forget to stay focused on the purpose of
the app.
!
To keep the app simple and user-friendly,
developers should avoid creating too many
complicated features.

3. CREATING YOUR APP
ONLY FOR THE
LATEST HARDWARE
This is one of the most common mistakes.
Developers design their apps only for people with
the newest devices. This causes an uncomfortable
situation for those with older hardware as their
smartphones become much slower. As a result,
they can simply stop using the app and uninstall it.

4. ASKING FOR TOO
MUCH PERSONAL
INFORMATION
A user usually doesn’t want to provide too
much personal information. While using the
app requires too much personal data or access
to social media accounts, it is very likely that
users will give up on onboarding the app.

5. BUILDING AN APP
WITHOUT HAVING A
MARKETING STRATEGY
Nowadays, developing a great app does not
guarantee earning some serious money. What
every app needs is a good and multi-step
marketing plan. There are several ways to
introduce, popularize and sell the app and they
should be executed as soon as the app is available
in the app store or even before the launch.

6. NOT IMPROVING
THE APP
Once the app is on the market, every developer
should put their effort not only to promote it, but to
collect as much feedback as he/she can. What
customers say about the app and what bugs they
discover is crucial when it comes to improving the
app’s experience.

7. COPYING OTHER APPS
Some developers are tempted to take a shortcut
and copy some of the most popular apps. In fact, it
is a rather risky and unprofitable thing to do. Firstly
because, it is very likely that people will stick to the
original app anyway.
!
Secondly, copying can be perceived as plagiarism
and taken as a violation of Intellectual Property
Rights.
!
What is more profitable, but at the same time notso-easy, is doing a comprehensive market research
in order to find a niche and building an original and
outstanding app that will fill up this niche.

8. FAILING TO ADJUST
THE MARKETING
STRATEGY TO
DIFFERENT APP
STORES
Every app store has its own Terms of Use and
policy, which should have an influence on the way
in which developers market their apps. Certain
marketing actions should be tailored for a particular
app store. Developers should be aware of all the
opportunities that each app store creates, as well
as the limits of each app store and adjust the
marketing strategy to those platforms.

9. NOT TRACKING THE
APP’S PERFORMANCE
Like they say, ”You can’t manage what you
don’t measure”. Developers happen to forget
what advantages analytics can give them.
Measuring rankings, revenue and the number of
downloads is crucial for planning an effective
marketing actions and as a result gaining more
income.

10. Mobile App Analytics Made Easy
Improve your app’s performance on a daily basis with Appcase.
Get a brief!
overview of your
app’s performance!
Track your search
rankings and your
competitors
Measure revenue
growth and the number
of app downloads!
Keep up with all the
app upgrades
View app reviews
and ratings!
Find mentions about
your app!
!